TikTok announces winners of inaugural Creator Hub Awards

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Updated 18 November 2022
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TikTok announces winners of inaugural Creator Hub Awards

  • Dubai ceremony highlights work of creators exploring theme of climate change

DUBAI: TikTok announced the winners of its inaugural Creator Hub Awards for the UAE and Egypt at a ceremony in Dubai on Wednesday.

The program, which was launched in September, aims to identify talented creators and connect them with the right mentors and skill-building experts, to support and nurture their skills.

The annual competition required creators to produce a creative content idea around a specific theme. This year’s theme was climate change, inspired by the 2022 UN Climate Change Conference of Parties — COP27 — held in Egypt in November.

It also aligns with TikTok’s launch of the #ClimateAction program in support of COP27 in the MENA region. The campaign encourages TikTok users to join the climate conversation and take actions that have a positive impact on the planet.

“We decided to launch this in Egypt and the UAE because the COP27 will be taking place in both those areas the current and next year,” Tarek Abdalla, regional general manager, TikTok Middle East, Africa, Turkiye, Pakistan and South Asia, told Arab News.

Five winners were chosen for their creative ability to raise awareness of this year’s theme through an informative TikTok video: Anfal Saheb, Aya Shiha, Deema Naser, Kareem Abdel Samad and Rabih Takkoush.

Naser, who loves content creation, said: “To be able to use a platform that I use daily to create positive social change to me was already an honor, but to have created a video that won the MENA Creator Hub Award too was incredible.”

For Takkoush, winning the award gave him “a boost of confidence to create and share more content.”

He added: “Wait till you see us creators collaborating together.”

Similarly, Abdel Samad enjoyed the collaborative experience and meeting other creators. “It was lovely getting to know all their stories and their passions in life, and awesome to see that we all share one common thing, which is the love for creating content and actually making a change through what we do,” he said.

Every year, the TikTok MENA Creator Hub program will draw up a chosen theme for creators to produce a creative content idea around a specific topic. It aims to provide creators with the knowledge needed to inspire and guide them through their professional careers.

“TikTok is a very easy tool to create and spread content and messages; we are pleased to be able to start conversations on important societal topics and be able to include anyone in the conversation,” Abdalla said.


Mark Zuckerberg set to testify in watershed social media trial

Updated 58 sec ago
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Mark Zuckerberg set to testify in watershed social media trial

  • The plaintiff, a now 20-year-old woman, is seeking to hold social media companies responsible for harms to children who use their platforms
  • Zuckerberg’s testimony comes a week after the testimony of Adam Mosseri, the head of Meta’s Instagram
LOS ANGELES: Mark Zuckerberg will testify in an unprecedented social media trial that questions whether Meta’s platforms deliberately addict and harm children.
Meta’s CEO is expected to answer tough questions on Wednesday from attorneys representing a now 20-year-old woman identified by the initials KGM, who claims her early use of social media addicted her to the technology and exacerbated depression and suicidal thoughts. Meta Platforms and Google’s YouTube are the two remaining defendants in the case, which TikTok and Snap have settled.
Zuckerberg has testified in other trials and answered questions from Congress about youth safety on Meta’s platforms, and he apologized to families at that hearing whose lives had been upended by tragedies they believed were because of social media. This trial, though, marks the first time Zuckerberg will answer similar questions in front of a jury. and, again, bereaved parents are expected to be in the limited courtroom seats available to the public.
The case, along with two others, has been selected as a bellwether trial, meaning its outcome could impact how thousands of similar lawsuits against social media companies would play out.
A Meta spokesperson said the company strongly disagrees with the allegations in the lawsuit and said they are “confident the evidence will show our longstanding commitment to supporting young people.”
One of Meta’s attorneys, Paul Schmidt, said in his opening statement that the company is not disputing that KGM experienced mental health struggles, but rather that Instagram played a substantial factor in those struggles. He pointed to medical records that showed a turbulent home life, and both he and an attorney representing YouTube argue she turned to their platforms as a coping mechanism or a means of escaping her mental health struggles.
Zuckerberg’s testimony comes a week after that of Adam Mosseri, the head of Meta’s Instagram, who said in the courtroom that he disagrees with the idea that people can be clinically addicted to social media platforms. Mosseri maintained that Instagram works hard to protect young people using the service, and said it’s “not good for the company, over the long run, to make decisions that profit for us but are poor for people’s well-being.”
Much of Mosseri’s questioning from the plaintiff’s lawyer, Mark Lanier, centered on cosmetic filters on Instagram that changed people’s appearance — a topic that Lanier is sure to revisit with Zuckerberg. He is also expected to face questions about Instagram’s algorithm, the infinite nature of Meta’ feeds and other features the plaintiffs argue are designed to get users hooked.
Meta is also facing a separate trial in New Mexico that began last week.