Lucid appoints Faisal Sultan as Middle East VP and MD

The government plans to ensure 30 percent of all vehicles in the capital city Riyadh run on electricity by 2030. (Shutterstock)
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Updated 24 October 2022
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Lucid appoints Faisal Sultan as Middle East VP and MD

RIYADH: US-based electric vehicle manufacturer Lucid Group Inc., in which Saudi Arabia's Public Investment Fund holds a 60 percent stake, has promoted Faisal Sultan to vice president and managing director in the Middle East.

According to a press release, Sultan will directly report to Lucid’s CEO and Chief Technology Officer Peter Rawlinson. 

Sultan's appointment comes as Lucid plans the construction of a plant in the Kingdom that will produce 150,000 electric vehicles per year.

“Our mission is to inspire the adoption of sustainable energy by creating the most captivating electric vehicles in the world, and the Middle East is a strategic region in fulfilling that mission, for both manufacturing and retail,” said Rawlinson. 

He added: “This requires deep knowledge of the area along with business acumen, and we are very fortunate to have Faisal leading our team here in the Middle East.” 

Sultan has 23 years of combined automotive experience with Lucid, Industrial Clusters, FCA, Magna, Ford, and GM, where he held leadership positions spanning industrial development, manufacturing, operations, engineering, and program management. 

In August, Sultan, who was then the managing director of global operations at Lucid, said the PIF was supportive of Lucid when it faced a supply crunch. 

During an interview with Bloomberg, Sultan noted that supply chain issues will be righted soon, and things will get back to normal by the end of this year. 

He also lauded the Saudi Arabian government for changing the atmosphere of the Kingdom, making it suitable for the roll-out of EVs. 

“The government is very serious and they’ve been working very hard with us to make sure the environment is ready,” Sultan said. 

The government plans to ensure 30 percent of all vehicles in the capital city Riyadh run on electricity by 2030.


First EU–Saudi roundtable on critical raw materials reflects shared policy commitment

Updated 16 January 2026
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First EU–Saudi roundtable on critical raw materials reflects shared policy commitment

RIYADH: The EU–Saudi Arabia Business and Investment Dialogue on Advancing Critical Raw Materials Value Chains, held in Riyadh as part of the Future Minerals Forum, brought together senior policymakers, industry leaders, and investors to advance strategic cooperation across critical raw materials value chains.

Organized under a Team Europe approach by the EU–GCC Cooperation on Green Transition Project, in coordination with the EU Delegation to Saudi Arabia, the European Chamber of Commerce in the Kingdom and in close cooperation with FMF, the dialogue provided a high-level platform to explore European actions under the EU Critical Raw Materials Act and ResourceEU alongside the Kingdom’s aspirations for minerals, industrial, and investment priorities.

This is in line with Saudi Vision 2030 and broader regional ambitions across the GCC, MENA, and Africa.

ResourceEU is the EU’s new strategic action plan, launched in late 2025, to secure a reliable supply of critical raw materials like lithium, rare earths, and cobalt, reducing dependency on single suppliers, such as China, by boosting domestic extraction, processing, recycling, stockpiling, and strategic partnerships with resource-rich nations.

The first ever EU–Saudi roundtable on critical raw materials was opened by the bloc’s Ambassador to the Kingdom, Christophe Farnaud, together with Saudi Deputy Minister for Mining Development Turki Al-Babtain, turning policy alignment into concrete cooperation.

Farnaud underlined the central role of international cooperation in the implementation of the EU’s critical raw materials policy framework.

“As the European Union advances the implementation of its Critical Raw Materials policy, international cooperation is indispensable to building secure, diversified, and sustainable value chains. Saudi Arabia is a key partner in this effort. This dialogue reflects our shared commitment to translate policy alignment into concrete business and investment cooperation that supports the green and digital transitions,” said the ambassador.

Discussions focused on strengthening resilient, diversified, and responsible CRM supply chains that are essential to the green and digital transitions.

Participants explored concrete opportunities for EU–Saudi cooperation across the full value chain, including exploration, mining, and processing and refining, as well as recycling, downstream manufacturing, and the mobilization of private investment and sustainable finance, underpinned by high environmental, social, and governance standards.

From the Saudi side, the dialogue was framed as a key contribution to the Kingdom’s industrial transformation and long-term economic diversification agenda under Vision 2030, with a strong focus on responsible resource development and global market integration.

“Developing globally competitive mineral hubs and sustainable value chains is a central pillar of Saudi Vision 2030 and the Kingdom’s industrial transformation. Our engagement with the European Union through this dialogue to strengthen upstream and downstream integration, attract high-quality investment, and advance responsible mining and processing. Enhanced cooperation with the EU, capitalizing on the demand dynamics of the EU Critical Raw Materials Act, will be key to delivering long-term value for both sides,” said Al-Babtain.

Valere Moutarlier, deputy director-general for European industry decarbonization, and directorate-general for the internal market, industry, entrepreneurship and SMEs at European Commission, said the EU Critical Raw Materials Act and ResourceEU provided a clear framework to strengthen Europe’s resilience while deepening its cooperation with international partners.

“Cooperation with Saudi Arabia is essential to advancing secure, sustainable, and diversified critical raw materials value chains. Dialogues such as this play a key role in translating policy ambitions into concrete industrial and investment cooperation,” she added.