NEOM’s Trojena names first hotel partner as it gears up to host 2029 Asian Winter Games

Trojena is set to feature a ski village upon completion (Supplied)
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Updated 17 October 2022
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NEOM’s Trojena names first hotel partner as it gears up to host 2029 Asian Winter Games

RIYADH: NEOM, Saudi Arabia’s smart and sustainable city, has partnered with hospitality developer Ennismore for its Trojena project as the mountain tourism destination gears up to host the Asian Winter Games in 2029. 

Under the deal, the developer will establish its iconic brands — 25hours Hotels and Morgans Originals — in Trojena, which is set to feature a ski village upon completion. 

The deal with Ennismore is touted to be one of the many agreements that will be signed with hospitality developers, as Hotel Development, the NEOM division responsible for building a future-centric hospitality ecosystem, aims to establish global partnerships with leading firms. 

“Our partnership with Ennismore echoes our mission to pioneer in the space of experiential hospitality in a way that shapes the future of hotels in the Kingdom and beyond. With a shared passion for developing differentiated and imaginative hospitality concepts, we look forward to seeing this relationship — and others like it — flourish,” said Chris Newman, executive director, Hotel Development at NEOM. 

Philip Gullett, executive director and region head at Trojena added: “Both 25hours Hotels and Morgans Originals are ideal brands for Trojena as we look to deliver extraordinary experiences for residents and visitors seeking luxury, adventure, entertainment, livability, and escape from the status quo.” 

Trojena is expected to be completed in 2026, and it is an area where winter temperatures drop below zero and year-round temperatures are generally 10 degrees cooler than the rest of the region.

The site spans 60 sq. km, at an elevation of between 1,500 and 2,600 meters.

There will be 47 events at the Trojena Games — 28 on snow and 19 on ice — including competitions for skiing, snowboarding, ice hockey and figure skating.

NEOM CEO Nadhmi Al-Nasr said that Trojena will have all the necessary infrastructure to make the Winter Games an unprecedented global event.

 


Saudi investment pipeline active as reforms advance, says Pakistan minister

Updated 09 February 2026
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Saudi investment pipeline active as reforms advance, says Pakistan minister

ALULA: Pakistan’s Finance Minister Mohammed Aurangzeb described Saudi Arabia as a “longstanding partner” and emphasized the importance of sustainable, mutually beneficial cooperation, particularly in key economic sectors.

Speaking to Arab News on the sidelines of the AlUla Conference for Emerging Market Economies, Aurangzeb said the relationship between Pakistan and Saudi Arabia remains resilient despite global geopolitical tensions.

“The Kingdom has been a longstanding partner of Pakistan for the longest time, and we are very grateful for how we have been supported through thick and thin, through rough patches and, even now that we have achieved macroeconomic stability, I think we are now well positioned for growth.”

Aurangzeb said the partnership has facilitated investment across several sectors, including minerals and mining, information technology, agriculture, and tourism. He cited an active pipeline of Saudi investments, including Wafi’s entry into Pakistan’s downstream oil and gas sector.

“The Kingdom has been very public about their appetite for the country, and the sectors are minerals and mining, IT, agriculture, tourism; and there are already investments which have come in. For example, Wafi came in (in terms of downstream oil and gas stations). There’s a very active pipeline.”

He said private sector activity is driving growth in these areas, while government-to-government cooperation is focused mainly on infrastructure development.

Acknowledging longstanding investor concerns related to bureaucracy and delays, Aurangzeb said Pakistan has made progress over the past two years through structural reforms and fiscal discipline, alongside efforts to improve the business environment.

“The last two years we have worked very hard in terms of structural reforms, in terms of what I call getting the basic hygiene right, in terms of the fiscal situation, the current economic situation (…) in terms of all those areas of getting the basic hygiene in a good place.”

Aurangzeb highlighted mining and refining as key areas of engagement, including discussions around the Reko Diq project, while stressing that talks with Saudi investors extend beyond individual ventures.

“From my perspective, it’s not just about one mine, the discussions will continue with the Saudi investors on a number of these areas.”

He also pointed to growing cooperation in the IT sector, particularly in artificial intelligence, noting that several Pakistani tech firms are already in discussions with Saudi counterparts or have established offices in the Kingdom.

Referring to recent talks with Saudi Minister of Economy and Planning Faisal Alibrahim, Aurangzeb said Pakistan’s large freelance workforce presents opportunities for deeper collaboration, provided skills development keeps pace with demand.

“I was just with (Saudi) minister of economy and planning, and he was specifically referring to the Pakistani tech talent, and he is absolutely right. We have the third-largest freelancer population in the world, and what we need to do is to ensure that we upscale, rescale, upgrade them.”

Aurangzeb also cited opportunities to benefit from Saudi Arabia’s experience in the energy sector and noted continued cooperation in defense production.

Looking ahead, he said Pakistan aims to recalibrate its relationship with Saudi Arabia toward trade and investment rather than reliance on aid.

“Our prime minister has been very clear that we want to move this entire discussion as we go forward from aid and support to trade and investment.”