Saudi GCAM lists new Mawthooq advertising license rules 

The new regulations are being touted as legal protections, both for influencers and businesses wishing to advertise with them. (Shutterstock/File)
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Updated 07 October 2022
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Saudi GCAM lists new Mawthooq advertising license rules 

LONDON: The Saudi General Commission for Audiovisual Media (GCAM) on Thursday released new guidelines for obtaining “Mawthooq” (trustworthy) licenses to advertise in Saudi Arabia. 

Under the campaign name “Your ad is #Mawthooq,” GCAM revealed on its website a list of questions and answers to simplify the process of identifying which businesses need to obtain the license. 

For example, an individual promoting work on a personal social media account does not require a Mawthooq license, but working as a marketer in a bank and promoting personal loans as well as banking services on social media requires a license.

Working as a designer and promoting designs on personal social media accounts does not require a Mawthooq license. Similarly, those operating gift wrapping, non-commercial photography and workshop business and using personal social media accounts do not require a license. 

The news comes following an announcement by GCAM last August stating that from early October, every Saudi and non-Saudi content creator in the Kingdom who earns revenue through advertising on social media must first apply for an official permit. 

For a fee of SR15,000 ($4,000), content creators will receive a permit lasting three years, during which time they can work with as many private entities as they wish and promote any product or service, as long as it does not violate the Kingdom’s laws or values.

The new regulations are being touted as legal protections, both for influencers and businesses wishing to advertise with them, so that rates and contractual obligations are standardized across the industry.

Saudi influencers, whether based in the Kingdom or abroad, must apply for the permit if they wish to work with a brand — local or international. However, non-Saudi residents in the country must follow a different track.

After applying to the Ministry of Investment for a permit to work in the country, they can then apply for an influencer permit through GCAM. However, non-Saudi residents must be represented by specific advertising agencies.


RT Arabic opens its first Riyadh studio, inaugurates with first live show

AlRiyadh newspaper signed a memorandum of understanding with RT promising news exchange and joint training cooperation.
Updated 11 February 2026
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RT Arabic opens its first Riyadh studio, inaugurates with first live show

  • Program will broadcast twice a month
  • Will be part of a series of analytical shows focusing on developments broadcast by RT Arabic from various global capitals

RIYADH: Widely regarded in the region as a trusted and reliable news network, RT Arabic (Russia Today) officially opened RT Studio Riyadh on Tuesday, allowing the centennial of Russia-Saudi Arabia diplomatic relations to usher in a new age of media relations as well.

The program will broadcast twice a month and will be part of a series of analytical shows focusing on regional and global developments broadcast by RT Arabic from various capitals around the world, such as “Studio Cairo,” “Studio Beirut,” “Studio Washington,” and “Studio Paris.”

It will be hosted by veteran Saudi journalist Mohammed Al-Rashed, who has more than 20 years of experience.

In his opening remarks, Russian Ambassador to Saudi Arabia Sergey Kozlov spoke of the century-long relationship between the two countries beginning in 1926 when the Soviet Union became the first state to formally recognize the Kingdom of Hejaz and Najd.

Those bilateral ties have evolved into a comprehensive strategic partnership that spans sectors such as energy, agriculture, industry, investment, science and education, culture and media, and humanitarian cooperation.

“Our friendship is built on mutual respect, trust, and a shared vision for the future,” he said.

Recent milestones include a growing tourism exchange, marked by a new mutual visa-exemption agreement in December 2025, and increased air connectivity through direct flights between Moscow-Riyadh and Moscow-Jeddah.

The ambassador also highlighted Crown Prince Mohammed bin Salman’s visit to Moscow in 2017 and President Vladimir Putin’s visit to Riyadh in 2019 as pivotal moments in advancing relations.

RT Studio Riyadh will “strengthen understanding between our peoples and provide viewers with deeper insight into political, cultural, and social developments in both countries,” he said.

Feb. 10 was also Russian Diplomatic Worker’s Day, an occasion that the presenters believe added symbolic significance to the launch.

The Kingdom’s Minister of Media Salman bin Yousef Al-Dosari was also present to celebrate the studio’s inauguration and expressed Saudi Arabia’s eagerness to strengthening its media partnerships.

“We are keen to support international media institutions and provide them with all necessary services to carry out their professional mission with ease and transparency,” he said.

That same evening, Al Riyadh newspaper signed a memorandum of understanding with RT promising news exchange and joint training cooperation.

The managing editor at Al Riyadh, Nawal Aljabr, described Studio Riyadh as a bridge connecting Russian and Arab audiences and an opportunity to explore future cooperation opportunities.

The inaugural guest of the platform was Prince Turki Al-Faisal, chairman of the King Faisal Center for Research and Islamic Studies.

The episode aired live at the opening on Tuesday and discussed topics pertaining to the historical roots of Saudi-Russian relations, the durability of ties amid global geopolitical shifts, and future cooperation prospects, as well as the Kingdom’s role regionally and internationally.

Each episode will run for 26 minutes and feature a discussion between Al-Rashed and a chosen guest on a current affairs topic.

RT Arabic, established in 2007, is the first Russian 24-hour Arabic-language news channel. It has become one of the most prominent and influential media outlets in the Middle East.