DUBAI: Music streaming platform Anghami has announced two new partnerships with telecom operators in Denmark and Kuwait in a bid to expand its reach and improve access to its content for Arabs around the world.
The company now has partnerships with over 40 telecom companies, which allows it to tailor its marketing campaigns and access more information about consumer trends and preferences in different markets to deliver personalized content recommendations.
Its latest partners are Danish telecom company Hallo and Virgin Mobile in Kuwait.
The move makes Hallo the first European telecom provider to offer Anghami Plus. Denmark has more than 121,000 people who originate from Arab countries, most of whom have typically turned to YouTube for Arabic music, Anghami said.
Julian Fawaz, commercial director of Hallo, said: “This partnership has been created out of a need for specialized products for minorities and a growing interest in Arabic music and content in general.
“We believe that music can help bring people a little closer to each other, which is really needed in Europe right now.”
He added that the service would also make it easier for young ethnic Danes to access Arabic music.
“While the ethnic segment is only a small part of our customer base, with this partnership we can make their experience better through our products,” he said.
Under the deal in Kuwait, subscribers to Virgin Mobile will now get free lifetime access to Anghami Plus.
According to industry figures, about 75 percent of Kuwait’s population, or about 3 million people, are regular listeners to music. Of those, about 60 percent are aged 25 to 34, with 28 percent aged 18 to 24 — a key audience group for Anghami.
Choucri Khairallah, vice president of business development at Anghami, described the new partnerships as “game changers.”
“Music is a part of Arab culture, and Arabs young and old, wherever they are, cherish the opportunity to listen to their favorite songs,” he said.
“We pride ourselves on building partnerships with leading telecom operators that bring cut-through technology to the market, enabling us to reach a wider Arab audience in the region and beyond.”
Anghami signs partnership deals with telecom firms in Denmark, Kuwait
https://arab.news/b2r6d
Anghami signs partnership deals with telecom firms in Denmark, Kuwait
- Company partners Hallo, Virgin Mobile in bid to boost reach
- Under the deal in Kuwait, subscribers to Virgin Mobile will now get free lifetime access to Anghami Plus
Shahid, Disney+ and OSN+ launch exclusive streaming bundle across GCC
- Bundle available exclusively visa Shahid for $25 a month
RIYADH: In a landmark regional collaboration, Shahid, Disney+, and OSN+ have announced an exclusive streaming bundle that brings together world-class hits from the three platforms under a single subscription in a first-of-its-kind offer for audiences in the Gulf Cooperation Council countries.
The all-in-one entertainment package, available only through Shahid in the GCC for about $25 a month, grants subscribers full access to three leading platforms covering Hollywood blockbusters, Disney+’s expansive range of beloved films, animations and series, OSN+’s library of HBO originals and international hits, and Shahid’s Arabic premium content.
The bundle is designed to simplify subscription management with a unified payment model, allowing viewers to access all three apps at the price of two and offering a streamlined user experience.
Natasha Matos-Hemingway, chief commercial and marketing officer at Shahid, said the partnership reflects a broader effort to expand digital entertainment offerings in the Middle East, catering to a growing audience seeking diversity, convenience and high-quality programming.
“We are proud to collaborate with OSN+ and Disney+ to offer an unmatched streaming experience to our subscribers,” she said. “With one subscription, one payment, and full access to premium content from all three platforms, we’re delivering unbeatable convenience, value and entertainment.”
With a growing demand for high-quality on-demand content, the bundle is expected to attract a wide range of users seeking comprehensive entertainment without juggling multiple subscriptions.
The move also signals increasing cooperation between global media giants and regional platforms, in a bid to meet the entertainment preferences of Arab audiences while expanding market reach.
Karl Holmes, SVP and general manager at Disney+ EMEA, said the collaboration will bring award-winning series like FX’s “Shogun” and favorites such as “Lilo & Stitch” into a unique bundle with Shahid’s regional hits including “Al Dariya.”
The agreement “reflects a shared ambition between Disney+ and Shahid to shape the future of entertainment in the Middle East,” said Holmes. “The Middle East is young, dynamic and fast-growing, and we’re delighted to give consumers a new and easy way to access extraordinary content at exceptional value.”
Choucri Khairallah, chief business officer at OSN+, said the partnership takes OSN+’s entertainment experience “to the next level.”
He added: “Today’s audiences expect more than great content; they seek seamless access, variety and exceptional value. This all-in-one bundle delivers exactly that.”
