RIYADH: The Saudi Culinary Arts Commission, under the Ministry of Culture, has brought authentic and innovative Saudi hospitality to SIGEP World Expo 2026 in Rimini, Italy, this week.

At the exhibition, the Taste of Saudi Culture Pavilion is showcasing the Kingdom’s hospitality through businesses that bring the very best local produce to the international stage.

Mayada Badr, CEO of the Saudi Culinary Arts Commission, said in a press statement: “Hospitality and cuisine are among the most engaging expressions of Saudi culture. SIGEP World Expo provides a global platform to share that spirit of Saudi hospitality and creativity with international audiences.”

The event brings together industry leaders from around the world. Guests can experience local Saudi traditions and engage with businesses over coffee and dates, exploring new opportunities to collaborate and grow.

At the heart of the Taste of Saudi Culture Pavilion is a traditional Saudi majlis offering international visitors an authentic setting where Saudi hospitality comes to life.

Visitors are welcomed with five varieties of Saudi coffee and dates, sampling the Kingdom’s diverse offerings.

Saudi Arabia produces more than 1.9 million tonnes of dates annually and offers more than 300 varieties. While central to Saudi culture, the value of its date exports exceeds SR1.6 billion ($426 million), with a global reach of more than 130 countries.

The Saudi-Italy partnership will be further advanced through workshops where visitors can pair the distinctive flavors of Italian cheeses with Saudi dates.

Dedicated booths at the Taste of Saudi Culture Pavilion are also showcasing local produce from participating Saudi companies, offering a platform to engage with industry professionals and an opportunity to market products to a global audience.

The Taste of Saudi Culture Pavilion is open to visitors throughout the five-day exhibition from Jan. 16-20 in Rimini, Italy.