Tabby goes full deck to fix low credit card access in Saudi Arabia

The company will also use its recently raised funding to sustain its balance sheet as BNPL requires very high capital. (Supplied)
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Updated 12 September 2022
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Tabby goes full deck to fix low credit card access in Saudi Arabia

  • Company wants to provide easy payment options in the Kingdom: Official

CAIRO: Tabby, the UAE-based buy now, pay later fintech company, will soon be widening its scope in Saudi Arabia with the introduction of its virtual card in the Kingdom.

The Tabby virtual card is a Visa card that allows shoppers to split their purchases into four payments at select in-store locations.

Fresh off securing $150 million in debt financing in early August, the company wants to provide easy payment options in the Arab world’s largest economy, where less than 20 percent of the population has a credit card, said a senior company official.

“Saudi Arabia has a penetration rate of around 0.3 credit cards per person, so there is a real need for easy consumer credit, especially for day-to-day payments,” Abdulaziz Saja, general manager of Tabby Saudi Arabia, told Arab News exclusively. 

Tabby is aiming to empower in-store users using the virtual card in addition to a huge focus of the company’s operations going into providing payment solutions for all users, not just online.

Abdulaziz Saja, general manager of Tabby Saudi Arabia

Users can activate the card using the Tabby app, add it to their preferred digital wallets and tap the payment terminal at checkout to divide their payments into installments.

“After the successful launch of the Tabby Virtual Card in UAE, we want to bring it to Saudi Arabia,” said Saja.

He added that Tabby is aiming to empower in-store users using the virtual card in addition to a huge focus of the company’s operations going into providing payment solutions for all users, not just online.

The company will also use its recently raised funding to sustain its balance sheet as BNPL requires very high capital.

“Some of that funding will also invest in young Saudi talent. Because as we grow the company, we’ll also be looking into hiring locally for product managers and software engineers,” Saja added.

Tabby currently operates in the UAE, Saudi Arabia, Kuwait and Egypt, with 85 percent of its sales volume happening in the Kingdom, Saja stated.

He attributed the company’s growth in the Kingdom primarily to the rise in the adoption of e-commerce during the COVID-19 pandemic.

“An additional factor is the effect of a 15 percent value-added tax that has also put a bit of stress on customer disposable incomes here,” he added.

Saja also said that the Saudi market has a huge population compared to the UAE, in addition to the booming last-mile delivery services in the Kingdom.

The Saudi Central Bank’s Sandbox program also nurtured the company, closely monitoring its challenges and performance.

“We’ve also given back to the community by mentoring young companies participating in the Saudi fintech accelerated program,” Saja said.

“Our main stakeholder in Saudi Arabia is the central bank, but we’ve also engaged with several other entities that have helped us either source talent or connect with investors,” he added.

Tabby has raised $275 million since its launch in the UAE in late 2019. Its latest $150 million round was from US-based venture capital firms Atalaya Capital Management and Partners for Growth.

Tabby currently has over 4,000 global brands and small businesses, with over 2 million active users on its platform.

The company also experienced 10 times growth in revenue, eight times in active users, and three times in active retailer partners in just the first half of 2022 compared to the same period last year.


Arab food and beverage sector draws $22bn in foreign investment over 2 decades: Dhaman 

Updated 28 December 2025
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Arab food and beverage sector draws $22bn in foreign investment over 2 decades: Dhaman 

JEDDAH: Foreign investors committed about $22 billion to the Arab region’s food and beverage sector over the past two decades, backing 516 projects that generated roughly 93,000 jobs, according to a new sectoral report. 

In its third food and beverage industry study for 2025, the Arab Investment and Export Credit Guarantee Corp., known as Dhaman, said the bulk of investment flowed to a handful of markets. Egypt, Saudi Arabia, the UAE, Morocco and Qatar attracted 421 projects — about 82 percent of the total — with capital expenditure exceeding $17 billion, or nearly four-fifths of overall investment. 

Projects in those five countries accounted for around 71,000 jobs, representing 76 percent of total employment created by foreign direct investment in the sector over the 2003–2024 period, the report said, according to figures carried by the Kuwait News Agency. 

“The US has been the region's top food and beverage investor over the past 22 years with 74 projects or 14 projects of the total, and Capex of approximately $4 billion or 18 percent of the total, creating more than 14,000 jobs,” KUNA reported. 

Investment was also concentrated among a small group of multinational players. The sector’s top 10 foreign investors accounted for roughly 15 percent of projects, 32 percent of capital expenditure and 29 percent of newly created jobs.  

Swiss food group Nestlé led in project count with 14 initiatives, while Ukrainian agribusiness firm NIBULON topped capital spending and job creation, investing $2 billion and generating around 6,000 jobs. 

At the inter-Arab investment level, the report noted that 12 Arab countries invested in 108 projects, accounting for about 21 percent of total FDI projects in the sector over the past 22 years. These initiatives, carried out by 65 companies, involved $6.5 billion in capital expenditure, representing 30 percent of total FDI, and generated nearly 28,000 jobs. 

The UAE led inter-Arab investments, accounting for 45 percent of total projects and 58 percent of total capital expenditure, the report added, according to KUNA. 

The report also noted that the UAE, Saudi Arabia, Egypt, and Qatar topped the Arab ranking as the most attractive countries for investment in the sector in 2024, followed by Oman, Bahrain, Algeria, Morocco, and Kuwait. 

Looking ahead, Dhaman expects consumer demand to continue rising. Food and non-alcoholic beverage sales across 16 Arab countries are projected to increase 8.6 percent to more than $430 billion by the end of 2025, equivalent to 4.2 percent of global sales, before exceeding $560 billion by 2029. 

Sales are expected to remain highly concentrated geographically, with Egypt, Saudi Arabia, Algeria, the UAE and Iraq accounting for about 77 percent of the regional total. By product category, meat and poultry are forecast to lead with sales of about $106 billion, followed by cereals, pasta and baked goods at roughly $63 billion. 

Average annual per capita spending on food and non-alcoholic beverages in the region is projected to rise 7.2 percent to more than $1,845 by the end of 2025, approaching the global average, and to reach about $2,255 by 2029. Household spending on these products is expected to represent 25.8 percent of total expenditure in 13 Arab countries, above the global average of 24.2 percent. 

Arab external trade in food and beverages grew more than 15 percent in 2024 to $195 billion, with exports rising 18 percent to $56 billion and imports increasing 14 percent to $139 billion. Brazil was the largest foreign supplier to the region, exporting $16.5 billion worth of products, while Saudi Arabia ranked as the top Arab exporter at $6.6 billion.