How Western travel bloggers project a sanitized reality of Syria’s war

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YouTubers are falling for the Assad regime's propaganda and casting doubt on who is to blame for destruction in Syria. (AFP)
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YouTubers are falling for the Assad regime's propaganda and casting doubt on who is to blame for destruction in Syria. (AFP)
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YouTubers are falling for the Assad regime's propaganda and casting doubt on who is to blame for destruction in Syria. (AFP)
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YouTubers are falling for the Assad regime's propaganda and casting doubt on who is to blame for destruction in Syria. (AFP)
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YouTubers are falling for the Assad regime's propaganda and casting doubt on who is to blame for destruction in Syria. (AFP)
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YouTubers are falling for the Assad regime's propaganda and casting doubt on who is to blame for destruction in Syria. (AFP)
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Updated 30 August 2022
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How Western travel bloggers project a sanitized reality of Syria’s war

  • YouTubers often emphasize security and normality, stressing how they feel “perfectly safe” in war-torn country 
  • Human rights monitors warn such content gives the wrong impression Syria is safe for returnees 

LONDON: Saddled with a bankrupt economy, a devastated infrastructure and a worthless currency, the regime of Syrian President Bashar Assad is on a desperate mission to mend relations with its neighbors and expedite its return to the Arab League.

Although political rehabilitation on a global scale remains a bridge too far, the Assad government has made some progress in rebuilding its ties with Arab states, as evidenced by the reopening of some embassies in Damascus and the return of Syrian ambassadors to some Arab capitals.

With active conflict easing across large swaths of Syria — remaining rebel factions are confined to isolated holdouts in the far south and northwest — the regime has increasingly turned to tourism in an attempt to whitewash its well-documented crimes against humanity.

In recent months, Western travel bloggers and YouTubers have flocked to regime-held areas of Syria in record numbers in search of images and testimonies they believe offer a candid, agenda-free look inside the outcast dictatorship.

Content of this kind, which includes videos that in some cases have amassed more than 2.5 million views, is often presented as a perspective on the “Syria that the media won’t show,” as Benjamin Rich, a British vlogger who goes by the YouTube user name “Bald and Bankrupt,” put it in a recent upload.




Benjamin Rich (‘Bald and Bankrupt’) filming destroyed buildings in Homs. (Supplied)

But human-rights monitors and experts are concerned that this rise of “war tourism” projects a sanitized version of reality that serves the regime’s disinformation campaign about Syria now being safe for refugees to return and resume their normal lives.

“Travel bloggers are perhaps the best advertising the Syrian government has had in over a decade,” Simon Bayley, the lead Syria analyst at the Center for Operational Analysis and Research, told Arab News.

“They tell only stories that the government would tell, gloss over the crimes of the state, and neglect realities that the government would consider best ignored. There can be no accountability, only more denial, control and marginalization of the many millions of Syrians to have lost loved ones, homes and livelihoods as a result of the regime’s actions.”

In several videos, bloggers appear keen to emphasize a sense of security and normality in Syria, for example by stressing how “perfectly safe” they feel, as YouTube user “Backpacker Ben” stated in one of his videos. “We were walking around, drinking beers on the street, talking to people,” he said.




‘Backpacker Ben’ filming a destroyed rebel stronghold in Maaloula, in rural Damascus. (Supplied)

But the Syria Justice and Accountability Center, a human rights organization based in Washington, D.C., warned that the content uploaded by travel bloggers creates a false impression of stability and security.

“Syria is clearly not safe for the return of refugees,” Mohammed Al-Abdallah, the center’s executive director, told Arab News. “But, if you watch these videos, you see a Syria that is safe, stable and, in some ways, prospering.”

The videos also appear to suggest the conflict in the country is largely over and life is returning to normal.

“Syrians who return to Syria don’t have those same experiences and often face intense suspicion and persecution by the Syrian government,” said Al-Abdallah.

According to human rights monitors, including the European Asylum Support Office, the Syrian regime continues to arrest, detain, interrogate, torture and kill returnees, despite many of them obtaining security clearances and status settlement before returning to Syria.

“For millions of Syrians, returning to Syria is not an option,” Laila Kiki, the executive director of rights-monitoring group The Syria Campaign, told Arab News.

“Several human rights reports indicate that those who do so have been arrested, forcibly disappeared, tortured or even killed.”

“Backpacker Ben” told Arab News that he does not have any political agenda and was not aware of the situation that returning refugees faced. He said that since he published his videos, displaced Syrians have sent him messages expressing “confusion” on seeing, of all people, a tourist visiting their war-torn homeland.

INNUMBERS

100,000+ Estimated number of people missing or disappeared.

50% Proportion of the prewar population who are displaced.

90% Share of the remaining population now living in poverty.

Source: UN Human Rights office

Many travel bloggers say they are apolitical and know little about the Syrian conflict. Some, however, try to offer explanations for the scenes of destruction they encounter and film during their travels. Many critics suspect that they are merely repeating and amplifying talking points fed to them by regime-approved tour guides.

For example, videos uploaded by Rich (“Bald and Bankrupt”) show bombed-out buildings in Aleppo, Homs and Maaloula. Tellingly, he attributes the damage to “militants” without any mention of the Assad regime, whose war tactics are widely blamed for most of the destruction of Syria’s urban infrastructure.




Thomas Brag (‘Yes Theory’) in abandoned neighborhoods in Homs. (Supplied)

When travel bloggers are shown around Damascus, many of them venture to the nearby town of Sednaya to visit a renowned Greek Orthodox Church monastery. What these bloggers often gloss over is the fact that one of Syria’s most notorious prisons, where thousands of regime opponents have been tortured to death, is also located in Sednaya.

Bloggers’ visits are usually arranged through Syrian travel agencies that claim to be independent. However, experts say these agencies, like all other companies in the country, must obtain the approval of the Assad regime to operate.




Jaabar Citadel, the ancient lake-side fortress once used by jihadists to launch attacks, is slowly regaining its status as a top cultural destination. (AFP)

“For a country in which it is practically impossible to establish a volunteer charity initiative without considerable — often wholly prohibitive — interference from the central state, it is improbable that a Syrian travel agency has been able to secure the requisite licensing, permissions and access without some form of state intervention,” said Bayley.

Such travel agencies are carefully vetted by state security services, he said, and it is likely they are made well aware of the consequences for their business if their tours result in any bad publicity for the regime.

“Backpacker Ben” said he was accompanied throughout his visit to Syria by a “fixer” who guided him around the country. He admitted feeling “slightly restricted” as a result. Such guides appear to stay at the same hotels as their tour parties.




A family visits the ruins of the Jaabar Citadel in Syria's Raqqa province on June 3, 2022. The ancient lake-side fortress is attracting visitors from across war-torn Syria. (AFP) 

Hesham Nasri, the marketing director at Syrian travel agency Golden Team, told Arab news that tour operators typically take care of the entire process for foreign clients, from obtaining visas to creating itineraries.

He said the agency applies to government authorities for all required security clearances on behalf of clients who want to visit Syria, and the permits that allow the tourists and their guides to travel around the country.

Although Nasri said no conditions are attached to the security-clearance process, Syrian immigration authorities have been known to reject the visa applications of certain nationalities, notably American citizens.




What the gullible travel bloggers are not saying is the danger that awaits visitors in much of war-ravaged Syria. (AFP file)

Monitors say that by facilitating such stage-managed visits for often ill-informed and gullible travel bloggers, the regime is able to peddle its propaganda in cyberspace and bypass the professional rigour of conventional journalism.

“In future, I hope those with an online presence are mindful as to the consequences of their actions in such a politically sensitive place,” said Bayley.

“Regardless of how much one knows about the conflict, it is abundantly clear that a war is still being fought and that the wounds from that conflict are still very much open for many millions of people.”

 

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Saudi who swapped ejection seats for tech reviews — and topped KSA charts 

Updated 19 December 2025
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Saudi who swapped ejection seats for tech reviews — and topped KSA charts 

  • In an exclusive interview with Arab News, the host of ‘2You’ and ‘Up To Date KSA’ talks about digital wellness, AI’s future, and his plans to fill the gap in Arabic tech content 
  • Top Arab content creator in Saudi Arabia’s 2025 top 10 most-viewed YouTube channels describes milestone as ‘shockingly’ positive 

LONDON: Speaking to Faisal Al-Saif, a self-described tech lover, one of the least likely things you expect to hear is advice on disconnecting from technology. 

Yet the idea of a “tech diet” — more commonly known as digital wellbeing — takes on added weight when it comes from someone whose work revolves around gadgets and who relies on social media as their primary platform. 

Beyond this seemingly analytical, Web 1.0-style perspective, Al-Saif draws on more than two decades of experience as a tech expert — or, in today’s terms, a content creator. 

“I’m an early believer that technology is here to connect us more, to make the world even smaller than what it is, and make us just more active, more productive, and have more time for our religion, for our families and for our actual lives,” Al-Saif told Arab News. 

Al-Saif trained as an aircraft engineer at BAE Systems, where he specialized in ejection seats for Royal Saudi Air Force jets, before entering broadcasting in 2004, hosting and producing KSA2’s English-language “2You” and, later, the technology show “Up To Date KSA.” 

In 2009, he pivoted to YouTube — a platform with more limited reach and no monetization at the time — to help fill the gap in Arabic tech content. 

“Back then, if you searched about a device or a system or a piece of information, the main language you would find the result in was English. So, I just started creating a channel and putting some good content in (both) Arabic and in English,” he said. 

This approach required filming videos twice. Initially, videos in English drew more views, while Arabic lagged, but that shifted month by month as Arabic content gained traction. 

“To put it in perspective, back then, it wasn’t a source of income — not a main, not a minor, not a partial.” 

Today, Al-Saif’s channel delivers straightforward reviews that guide viewers on whether to buy or avoid products based on their needs, not brand pressure. 

“I love creating content that gives value to the people. I love simplifying information. I love tech in a crazy way,” he said. “I like to see new tech, test it, be an early adopter of it. Tell people, ‘This is good because of this, and (that) could have been better with those implemented.’ Tell people to buy or not to buy based on their preferences, not based on companies and what they want to push.” 

Creators typically earn through ad revenue, fan funding, product placement, and sponsorships, though Al-Saif distances himself from the “influencer” label. 

“Part of it is that struggle we went through throughout the years, of trying to create valuable business propositions for everybody who works with us, being very fair and honest about what I present, and trying to help companies, just to help companies. Not seeking business.” 

Earlier this month, almost two decades after starting his channel, Al-Saif was named top Arab content creator — and the only regional entry — in Saudi Arabia’s 2025 top 10 most-viewed YouTube channels, a milestone he described as “shocking” in a positive sense. 

“Being on that top 10 list gives me a cool push after 16 years,” he said of his UTD Saudi channel, which has 8.92 million subscribers. 

“(When) I go into a hospital, I find a lot of Saudis that know me. But also, I find some Filipino nurses coming to me (telling me), ‘I watch your videos.’ I like that kind of diversity (which) is only possible on YouTube and educational content.” 

Al-Saif views YouTube as a modern visual library to help informed decisions. While social media shifts toward short-form videos, he believes the platform is resisting this trend. 

“If it’s all short-term content, it’s us supporting that short attention span (which) is being developed with people.”  

He champions long-form reviews, beginning with a brief story, then details, to encourage informed decisions. By contrast, he argued, three-second or ultra-short videos may be excellent at grabbing attention, but are largely useless for serious decisions, “unless (perhaps) it’s a cooking video.” 

In 2012, after seeing an opening, Al-Saif left BAE Systems — “initially only for two years” — to launch Tech Pills Productions, helping companies such as Intel, Microsoft, and HP create content, a move that boosted his career. He later diversified into tech startups, though he shuns the “investor” label. 

“I don’t see myself as an entrepreneur or an investor. I just see myself as a tech lover,” he said. “I try to push myself into diversifying the business and creating other pillars. So, I went into other types of investments, working and developing applications with different partners, and all of that went well. That part made me more comfortable creating content for the joy of it instead for the business side of it.” 

In 2021, Al-Saif backed Karaz (Arabic for “cherries”), an EHR platform using IoT, AI, and real-time data for healthcare, originally a gamified app for diabetic children. “(I’m drawn to a project) if there’s a human touch,” he said. “It’s relating data to human change in a positive way that made me not hesitate and go for it.” 

While AI pitches flood in, past flops have left him with a degree of “marketing resistance.” 

“I find that AI does add value if you have those (proper) steps into getting into AGI (artificial general intelligence) and the later steps that will come. It’s the proper development. But the hype about relating everything to AI, that part, I’m definitely against,” he said. 

AI has dominated headlines for three years, fueling an economic boom, and sparking debate over job losses and ethical risks. Al-Saif acknowledges the technology’s “endless opportunities,” but doubts the hype will last and that AI will ultimately drive the world. “They will find something else; either it’s diverted from AI or from another field in technology to create that marketing sense.” 

Asked what people should be more aware of, he urged greater public education on AI’s dual nature. 

“It’s a knife that you can cook with, or it’s a knife that can stab someone. There’s a seriousness about AI, and sadly, the world does not do enough regarding the sense of awareness,” he said. 

Without greater understanding, unchecked AI could create generations shaped entirely by whatever information they are fed, regardless of truth, he said, adding that the technology already enables bad behavior excused as “AI-generated” and blurs fact and fiction, making regulations essential. 

Saudi Arabia is leading responsibly through its Data and AI Authority, he said. “I think they’re going very well within multiple sides: the regulatory part, the governance side, as well as when it comes to investing heavily with the infrastructure and AI companies.”  

Through the authority, the Kingdom has launched an ambitious plan to position itself at the forefront of AI technology. Al-Saif has contributed directly and indirectly, including advising on public strategies such as the Riyadh Charter on AI Ethics in the Islamic World. 

“It’s a very interesting place to be (at a) very interesting time. I’ve sat with the Crown Prince (Mohammed bin Salman). He talked about AI, his vision, and how AI will create this next wave of businesses and next wave of economy.” 

Asked whether our society is obsessed with technological progress, Al-Saif replies that “we are adopting (technologies) for what we need,” but adds that limits, such as Australia’s recent social media ban for youth, are needed. “But the thing is, they don’t ban stuff in the Kingdom of Saudi Arabia. They try to create a system.” 

At home, he supervises his children’s screen time or watches content together. “YouTube is still, I find, the safest platform (out) there because of its nature of long videos and vlogs. It is much more mature than any other platform when it comes to how to censor, how to control, how to do things.” 

However, he agreed that younger generations, as tech natives, perceive tech interaction differently, specifically when it comes to privacy. 

“Privacy is kind of a stretchy thing. I define privacy different than my kids when they grow up, and that made me think of privacy different. It’s not that we’re letting go of information. It’s the environment that we live in that creates that sense of privacy.” 

Al-Saif believes privacy has already been reshaped — not as a value we hold dear, but as an illusion where true personal boundaries have been eroded. What remains is a mere reflection of our actions online, not tied to our names, but reduced to anonymous data points or numbers in the digital ether. 

For Al-Saif, part of the answer lies in the power of disconnection, an approach that he has strongly advocated. 

“I give myself an hour or two a day maximum (online) to know about certain other stuff. My advice for anybody who wants to live 12 hours of cool life is: Try to experience or to learn something unrelated to tech.” 

Pointing to a beehive he keeps in the office, Al-Saif added: “There are other fields that I like to, let’s say, learn about. It’s a clear state of mind that you reach with it. And I just try to do as normal, natural things as possible; try to work with gadgets and appliances that don’t have batteries.”