DUBAI: SEO Souq, a company in the UAE that specializes in search engine optimization, has created an innovative virtual salesperson, specially designed for the metaverse, called Mr. Musky.

According to Kishore Dharmarajan, the company’s CEO, Musky is the first virtual salesperson of its kind in the metaverse.

While many brands use platforms such as Roblox and Decentraland to showcase their metaverse initiatives, SEO Souq has created its own platform called BurjMeta to show “that you can have your own metaverse and meta-salesperson working for your brand,” he told Gulf News.

According to experts, the metaverse has seven different layers that range in complexity, from the experience layer, which includes activities such as gaming and entertainment, to an infrastructure layer comprising technologies such as blockchain, artificial intelligence and cloud architecture that actually make things work in the metaverse.

BurjMeta is currently a level one metaverse that is designed to show how sales can be generated using the virtual landscape, and allow businesses to recreate their real-life sales and marketing activities.

Musky is an avatar created specifically for SEO Souq, but “for other clients, other avatars will be created as per their requirements,” said Dharmarajan.

“80 percent of startups do not make it beyond 12 months and the prime reason is a lack of sales,” he added. “Imagine having a salesman who works 24/7 for your company, and that is Musky for you.”

The BurjMeta app is available for download from Google Play and will soon be available inn Apple’s app store.