FC Barcelona launches debut NFT collection to mixed fans reactions

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Updated 21 July 2022
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FC Barcelona launches debut NFT collection to mixed fans reactions

  • The high-end piece is part of the club’s ‘strategic commitment to adopting technology and innovation’

LONDON: FC Barcelona announced on Thursday the launch of the first non-fungible token (NFT) artwork in the football club’s history, a recreation of Johan Cruyff’s legendary stadium moment in December 1973.

Titled “In a Way, Immortal,” the NFT has been produced by the club in collaboration with BCN Visuals, a digital studio that developed the NFT’s aesthetic.

The NFT, which will be live auctioned at Sotheby’s New York on July 29 alongside four other NFTs, recreates Cruyff’s legendary moment when the iconic Dutch player “flew” through the air to score a seminal goal against Atlético Madrid goalkeeper Miguel Reina.

In addition to the artwork, the buyer of this NFT will also be gifted a number of VIP club-based benefits and experiences and will be named a Barça Digital Ambassador.

People took to social media to share their reactions to the launch, with one user saying: “Keep innovating and pushing the boundaries. Let the haters hate. Visca Barca!”

Others were less enthusiastic, with one Barcelona fan saying: “Johan Cruyff wouldn’t support NFTs.”

According to Barcelona FC, this artwork is the first NFT in a collection of 10 works that will be presented piece-by-piece over the coming months, with each featuring iconic FC Barcelona moments and characters.

With the launch of this collection, the Spanish football club hopes to attract a younger audience with the “aim of both educating and inspiring its millennial, xennial and generation Z supporters, among others.”

FC Barcelona is not the first football club to have launched an NFTs collection. 

Last March, Liverpool FC launched a Limited Edition NFT featuring an animated version of its top players.


Essex man takes on charity endurance challenge for children in Gaza

Updated 04 January 2026
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Essex man takes on charity endurance challenge for children in Gaza

  • Mark Watson, 63, is undertaking a “virtual Sumud” journey from his Essex home town in Harlow to Gaza, covering 2,287 miles

LONDON: A man in England has launched a demanding charity challenge to raise funds for children affected by the war in Gaza.

Mark Watson, 63, is undertaking a “virtual sumud” journey from his Essex home town in Harlow to Gaza, covering 3,680 km running, walking, swimming, cycling and rowing.

He is raising money for Medical Aid for Palestinians, a UK-based humanitarian organization that provides healthcare to Palestinians in Gaza and the occupied territories.

“I have felt helpless day after day seeing images of countless children in Gaza with broken bodies and missing limbs and witnessing their unbearable suffering,” Watson said on his JustGiving page.

“I have been inspired by the courage of those who took part in the global sumud flotilla and all of the activists who have put their lives and freedom at risk supporting the Palestinian people and so I am raising funds for Medical Aid for Palestinians.

“My challenge is to complete a virtual sumud from Harlow, where I live, to Gaza. Running, walking, swimming, cycling and rowing I will cover the 2,287 miles as quickly as I can.

“I am an unfit, overweight 63-year-old, so I’m not going to break any records, but the Arabic word Sumud means steadfastness and perseverance, and I will give it my all.

Watson added: “I hope to be joined by people I love and admire along the way, so please support my fundraiser. Every donation, however small, will help save the lives of Palestinians.”

As of Jan. 3, his fundraising effort had reached 12 per cent of its £5,000 ($6,733) target.

The war in Gaza began after the Oct. 7, 2023, attack by Hamas on southern Israel, in which about 1,200 people were killed and more than 200 taken hostage, according to Israeli authorities.

Israel responded with a large-scale military campaign in Gaza, which local health authorities say has resulted in the deaths of more than 71,000 Palestinians, widespread destruction of civilian infrastructure and a severe humanitarian crisis.

International aid agencies have repeatedly said that children are among the most affected, facing injury, displacement, malnutrition and limited access to medical care.

Watson said he was inspired by activists and humanitarian efforts supporting Palestinians and hopes his challenge can make a small contribution to saving lives.