Bupa Arabia to host first ‘Live Right’ awareness program in Jeddah

Ali M. Sheneamer, chief business development officer at Bupa Arabia.
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Updated 20 July 2022
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Bupa Arabia to host first ‘Live Right’ awareness program in Jeddah

Bupa Arabia for Cooperative Insurance will host a first-of-its-kind health awareness program in Jeddah on July 21-22. The company’s newly launched “Live Right” health awareness series — with programs to be held across the Kingdom — the first of which will be held in Jeddah’s Leylaty Hall, aims to promote a healthy lifestyle among the citizens and residents of Saudi Arabia, in line with the Vision 2030 goals of improving the quality of life of members of society and enabling them to lead healthier lives.

The increase in health risks globally has placed a renewed focus on the role of awareness campaigns that help educate and inform the public about various health issues. Bupa Arabia’s latest initiative is in line with its pioneering role as the leading health insurer in the Kingdom.

Ali M. Sheneamer, chief business development officer at Bupa Arabia, said the event will be the first in a series of events that will start in Jeddah, and will be held in a number of cities across the Kingdom in the upcoming months, including Riyadh and Dammam.

Sheneamer added: “The ‘Live Right’ program underlines Bupa Arabia’s efforts in promoting public health awareness, and supporting the development of Saudi Arabia’s population to achieve the best version of themselves through healthier and happier lifestyles.”

He said the program will include interactive educational and training sessions. Specialists and doctors from Bupa Arabia will be available on-ground to answer the questions of the attendees.

The “Live Right” program will be based on five main pillars, where each pillar will be designated a zone, and each zone will host various interactive, sports, health and recreational activities that families can participate in. The first zone will be the Health Lounge, where visitors can avail of various health services such as glucose and blood pressure tests, as well as undergo optical, dental, nutritional and general checkups.

The second zone will be designated for physical fitness, while the third zone will provide prevention awareness through hosting informative sessions, during which different types of diseases and their methods of prevention will be discussed by experts.

The program also focuses on mental health and well-being, which has been designated the fourth zone, while the fifth zone tackles weight management, aiming to help visitors transition to a healthier lifestyle.

Those interested to attend the event can register through the link: https://forms.gle/NdKeY6CwoegsXNG38


25,000 attend Social Development Bank’s DeveGO25 forum

Updated 27 December 2025
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25,000 attend Social Development Bank’s DeveGO25 forum

The Social Development Bank concluded the second edition of the Entrepreneurship and Modern Business Practices Forum — DeveGo 2025 — announcing the achievement of high-impact outcomes that further reinforced the forum’s position as the largest national platform in the region dedicated to entrepreneurship, innovation, and freelance work in Saudi Arabia and beyond. 

The forum witnessed broad participation from local and international experts, investors, entrepreneurs, and representatives of local, regional, and international institutions.

Over three days at the King Abdulaziz International Conference Center, the forum drew 25,000 participants and visitors, who benefited from over 45 specialized workshops and over 2500 advisory sessions delivered by more than 70 consultants and experts. 

The sessions covered key areas including entrepreneurial planning, business models, venture capital, digital platforms, freelancing, and emerging technologies. 

The forum also featured 20 panel discussions with leading local and international speakers, addressing major global trends in entrepreneurship, including the future of artificial intelligence, the creative economy, digital transformation, and venture investment. 

The forum saw the launch of the Saudi Empretec Fellowship, in the presence of Rebeca Grynspan, secretary-general of the UN Conference on Trade and Development. 

The partners in success within the Social Responsibility Portfolio supporting entrepreneurs were honored. 

It also saw the honoring of 13 winners of the Handicrafts Competition, representing various regions of the Kingdom, the announcement of winners of the Salam Award for Promising Projects, and the recognition of leading entrepreneurial projects fund under the Enterprises Track. 

In addition, the NEXT UP Challenge concluded on the third day of the forum with 20 startups presenting their projects to more than 500 investors, enhancing opportunities for networking and partnership building.

As part of efforts to strengthen the support ecosystem, the forum witnessed the signing of 51 agreements, along with the launch of a suite of new financing products. These included the Capital Expansion Product with a ceiling of up to SR10 million, the Payroll Product with a ceiling of SR2 million, and the Rental Product with a ceiling of SR1.5 million, aimed at supporting enterprises in asset development and covering operational costs. 

This reflects the bank’s direction toward offering more specialized financing tools that respond effectively to market needs.

The forum concluded by reaffirming its role as a unifying national platform for entrepreneurship, where accompanying activities and events provided direct engagement opportunities between entrepreneurs, investors, and experts. 

The forum also highlighted success stories and practical experiences that reflect the scale of entrepreneurial momentum in the Kingdom and the growing role of the Social Development Bank in supporting a national economy driven by innovation and knowledge.