Bupa Arabia to host first ‘Live Right’ awareness program in Jeddah

Ali M. Sheneamer, chief business development officer at Bupa Arabia.
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Updated 20 July 2022
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Bupa Arabia to host first ‘Live Right’ awareness program in Jeddah

Bupa Arabia for Cooperative Insurance will host a first-of-its-kind health awareness program in Jeddah on July 21-22. The company’s newly launched “Live Right” health awareness series — with programs to be held across the Kingdom — the first of which will be held in Jeddah’s Leylaty Hall, aims to promote a healthy lifestyle among the citizens and residents of Saudi Arabia, in line with the Vision 2030 goals of improving the quality of life of members of society and enabling them to lead healthier lives.

The increase in health risks globally has placed a renewed focus on the role of awareness campaigns that help educate and inform the public about various health issues. Bupa Arabia’s latest initiative is in line with its pioneering role as the leading health insurer in the Kingdom.

Ali M. Sheneamer, chief business development officer at Bupa Arabia, said the event will be the first in a series of events that will start in Jeddah, and will be held in a number of cities across the Kingdom in the upcoming months, including Riyadh and Dammam.

Sheneamer added: “The ‘Live Right’ program underlines Bupa Arabia’s efforts in promoting public health awareness, and supporting the development of Saudi Arabia’s population to achieve the best version of themselves through healthier and happier lifestyles.”

He said the program will include interactive educational and training sessions. Specialists and doctors from Bupa Arabia will be available on-ground to answer the questions of the attendees.

The “Live Right” program will be based on five main pillars, where each pillar will be designated a zone, and each zone will host various interactive, sports, health and recreational activities that families can participate in. The first zone will be the Health Lounge, where visitors can avail of various health services such as glucose and blood pressure tests, as well as undergo optical, dental, nutritional and general checkups.

The second zone will be designated for physical fitness, while the third zone will provide prevention awareness through hosting informative sessions, during which different types of diseases and their methods of prevention will be discussed by experts.

The program also focuses on mental health and well-being, which has been designated the fourth zone, while the fifth zone tackles weight management, aiming to help visitors transition to a healthier lifestyle.

Those interested to attend the event can register through the link: https://forms.gle/NdKeY6CwoegsXNG38


Saudi Awwal Bank becomes first Middle East bank to earn 7-star CinOrg innovation accreditation

Saeed Assiri, chief innovation banking officer at SAB
Updated 05 March 2026
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Saudi Awwal Bank becomes first Middle East bank to earn 7-star CinOrg innovation accreditation

Saudi Awwal Bank has become the first bank in the Middle East to receive a 7‑star Certified Innovative Organization rating from the Global Innovation Institute, the highest recognition awarded by the institute.

The accreditation marks a significant step in SAB’s innovation strategy and follows an innovation maturity assessment conducted by the institute in December 2025. The review, which built on an earlier assessment in December 2023, raised the bank’s maturity level from “Champion” to “Leader.” The new rating reflects SAB’s institutionalized approach to innovation, its enterprise-wide impact and its ability to consistently deliver measurable results.

With the 7‑star rating, SAB becomes the first bank in the region to reach the highest innovation maturity level, strengthening its position as a regional reference point for innovation-led and future-ready banking.

In 2025, the bank opened its flagship Innovation Centre and secured six internationally recognized innovation awards, along with a lab accreditation. The centre has supported SAB’s efforts to accelerate the adoption of advanced technologies, encourage cross-functional collaboration and reinforce its standing as a regional leader in financial innovation.

Saeed Assiri, chief innovation banking officer at SAB, said the recognition reflects years of focused work to build a sustainable innovation ecosystem.

“By investing in SAB’s culture, governance and talent, innovation enables the bank to remain future-ready,” he said. “This milestone reinforces our role in accelerating financial innovation in Saudi Arabia and delivering long-term value for our customers.”

The certification adds to SAB’s broader efforts to strengthen its innovation capabilities as the Kingdom’s banking sector continues to evolve.