Porsche banks on luxury car demand to target $39bn revenues in 2022

In 2021, Porsche AG’s group operating profit rose 27 percent to € 5.3 billion from €4.1 billion in 2020. (Shutterstock)
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Updated 18 July 2022
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Porsche banks on luxury car demand to target $39bn revenues in 2022

DUBAI: Stuttgart-based Porsche targets revenues of approximately €38 billion ($38.55 billion) to €39 billion for the full year 2022 as a result of global demand trends for luxury vehicles. 

On Monday, Porsche AG held a Capital Markets Day at its Research and Development Center in Weissach to discuss market results, expansion plans, and sustainability.

As a result of continued currency growth, Porsche expects a return on sales of approximately 17 to 18 percent in 2022, the company’s Deputy Chairman and Member of the Executive Board, Lutz Meschke, said at the event.

The company delivered more than 300,000 vehicles in 2021, generating revenues of €33.1 billion, according to a statement.

In 2021, Porsche AG’s group operating profit rose 27 percent to € 5.3 billion from €4.1 billion in 2020.

A return on sales of more than 20 percent is also a long-term goal of the company, Meschke said.

A number of assumptions are also made regarding the outlook, including that economic conditions will not deteriorate and that supply chains will not face any further disruptions, he added.

Porsche aims to sell more than 80 percent of its vehicles as battery electric and become a net carbon neutral organization by 2030.

Talking about sustainability, he said: “We see sustainability holistically: economically, ecologically and socially.”


Saudi Arabia lifts property sale ban to spur AlUla development

Updated 30 December 2025
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Saudi Arabia lifts property sale ban to spur AlUla development

RIYADH: The Royal Commission for AlUla has lifted the suspension on land and property sales in central and southern AlUla, paving the way for renewed real estate activity in the region.

According to an RCU statement, the move aligns with the commission’s commitment to sustainable and inclusive development aimed at enhancing residents’ quality of life.

It also supports Saudi Vision 2030’s tourism objectives, with AlUla projected to contribute a cumulative SR120 billion ($31 billion) to the Kingdom’s gross domestic product by 2035, Phillip Jones, RCU’s Chief Tourism Officer, told Arab News in 2024.

“Lifting the suspension on land and property sales opens wider pathways for urban development and expands residential and investment options, reinforcing AlUla’s position as a prime destination for living and investment,” the statement said.

The decision is also designed to unlock significant opportunities for investors and developers in Saudi Arabia’s real estate sector, strengthen stability in the rental and ownership markets, and support diverse residential and commercial projects. Additionally, it aims to enrich AlUla’s urban identity by blending modern development with the city’s cultural and historical heritage.

Speaking at the TOURISE conference in Riyadh last November, Jones noted that AlUla has expanded its aviation capacity to 30 weekly flights and plans to double its hotel rooms to 2,000. He emphasized that these efforts aim to create a scalable, self-sustaining ecosystem that improves access while preserving the region’s heritage and landscapes.

Jones described AlUla as “a year-round destination,” with peak tourism from October to April driven by festivals, events, and concerts. Increased visitor numbers are already contributing to Saudi Arabia’s economy, in line with Vision 2030 goals.

Located in the northwest of the Kingdom and spanning approximately 22,000 sq. km, AlUla also has a thriving agricultural sector that underpins its economic development. Guided by social, economic, and ecological principles, the RCU has developed a strategic roadmap for AlUla, aiming to diversify the national economy beyond oil and boost GDP growth.