Liverpool top UEFA Champions League merchandise search: Data

The data showed that Liverpool dominated all other Champions League clubs with a monthly average of 169,600 searches worldwide. (Reuters/File Photo)
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Updated 08 July 2022
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Liverpool top UEFA Champions League merchandise search: Data

  • Having reached the Champions League final for the third time in five years this past season, their recent success on the football field is reflected in their popularity

LONDON: Analysis released this week has revealed that Liverpool are the most popular UEFA Champions League team in the world when it comes to Google searches for club merchandise.

Research, conducted by football ticket marketplace FootballTicketpad.com, analyzed global search data to compare merchandise searches for each club that has qualified for the 2022/23 Champions League. 

The data showed that Liverpool dominated all other Champions League clubs with a monthly average of 169,600 searches worldwide.

Having reached the Champions League final for the third time in five years this past season, their recent success on the football field is reflected in their popularity. The Reds top the lists for words “merchandise,” “kit,” “jersey,” and “tracksuit,” with 5,700, 38,000, 47,000, and 6,900 respectively. 

In second place was Italian powerhouse, Juventus. Known affectionately as ‘The Old Lady’, they have a total global search volume of 120,600. Since undergoing a complete rebrand in 2017, the club have marketed themselves as more of a lifestyle brand which is shown in the number of searches for ‘Juventus store’, which contributes to over half of their total search volume with 61,000. 

Coming in at third is another English club, Chelsea. Despite recent sanctions on the sale of club merchandise — which have now been lifted due to the sale of the club to an American consortium — the Blues remain one of the most popular clubs in the world with 115,100 searches worldwide for their products, with “kit” and “jersey,” making up 70,000 of total searches. 

Rounding out the top five are Spanish supergiants Real Madrid and Barcelona. With 87,300 and 85,400 global searches respectively, Los Blancos edge out the Blaugrana in El Clasico of club merchandise. The word “jersey” made up the majority of their search volumes with 43,000 for Real Madrid and 34,000 for Barcelona.

At number eight is Manchester City with only 46,200 total searches worldwide. Although the club has achieved domestic success since their 2008 takeover by Sheikh Mansour of Abu Dhabi, City are yet to capture the Champions League trophy which could be affecting their global appeal.

A spokesperson for FootballTicketpad.com commented on the findings: “Liverpool have had great success over the last few years, which has no doubt helped propel them to the top of the merchandise table.

They continue: “It’s impressive that they’ve beaten out both Real Madrid and Barcelona, while it’s fascinating to see that despite their domestic dominance, Manchester City don’t make the top five.

“Both Ajax and Inter Milan are ahead in merchandise popularity. The club will be looking to change that with the recent addition of Erling Haaland, whose name is likely to feature on plenty of City fans’ kits over the coming season.”

The analysis was conducted by FootballTicketpad.com, a ticket marketplace where fans can buy and sell tickets for football matches worldwide.


‘20 years of engagement’ — inaugural Formula 4 championship success signals bright future for motorsport in Saudi Arabia

Updated 03 February 2026
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‘20 years of engagement’ — inaugural Formula 4 championship success signals bright future for motorsport in Saudi Arabia

  • Peter Thompson, founder of the Formula 4 Saudi Arabian Championship and Meritus.GP team principal, spoke about the Kingdom’s first motorsport academy and his hopes for the future

RIYADH: Last year welcomed the inaugural season of the FIA-certified Aramco Formula 4 Saudi Arabian Championship.

The series, which aims to provide the first step on the ladder towards Formula 1, was the culmination of years of collaboration between various investors and partners, led by the Kingdom’s first motorsport academy, Meritus.GP.

The championship’s mission?

To produce local driving talent, strengthen Saudi national race engineering capabilities and advance motorsport in alignment with the objectives of Saudi Vision 2030.

Five Saudi drivers emerged, with standout victories by Omar Al-Dereyaan and Faisal Al-Kabbani, both from Riyadh. Other graduates included race winner Oscar Wurz, who has since won the 2025 Central European Formula 4 Championship.

Arab News spoke with Peter Thompson, founder of Formula 4 Saudi Arabia and Meritus.GP, about the season’s success and his hopes for the future.

How did Meritus.GP build the Formula 4 Saudi Arabian Championship?

The Formula 4 Saudi Arabian Championship was the result of more than 20 years of engagement, exploration and groundwork in Saudi Arabia, in anticipation of a potential FIA-certified junior single-seater championship in the Kingdom.

Long before the first Formula 1 Saudi Arabian Grand Prix, we were on the ground exploring circuit development opportunities, assessing infrastructure readiness and evaluating whether Saudi Arabia could host a round of one of the Asian championships operated by the team. Throughout this period, we maintained long-standing relationships within Saudi motorsport circles including former Meritus.GP driver Raad Abduljawad and his brother Mohammed Abduljawad.

A defining moment came with the introduction of Formula 1 to Saudi Arabia. The Jeddah Corniche Circuit quickly became a visible symbol of this ambition, providing confidence that Saudi Arabia could support not only Formula One, but also a structured ladder of junior single-seater racing.

When did Meritus.GP receive formal institutional approval to begin Formula 4 Saudi Arabia?

More than three years of focused groundwork preceded the first race. During this period there was no formal government mandate, no guaranteed institutional backing and no commercial certainty that the project would proceed or be viable.

Then, in December 2022, a formal No-Objection Letter was issued by the Saudi Automobile and Motorcycle Federation, under the leadership of its then-CEO Sattam Al-Hozami, which allowed the project to progress from concept to reality.

Recognizing the benefits F4 would bring to the Kingdom, Mohammed Abduljawad became an investor in June 2023, and Formula 4 Saudi Arabia moved into full delivery mode.

What were the objectives of the proposal presented to Saudi Aramco?

The proposal positioned Aramco Formula 4 Saudi Arabia as a long-term national development platform aligned with Vision 2030.

Its objectives included creating a structured FIA driver pathway from grassroots to Formula One, as well as developing Saudi engineers, mechanics and officials in motorsports.

How did the championship support Saudi drivers, and what was the impact on local talent?

A core objective of Formula 4 Saudi Arabia was to create a genuine, fair and internationally credible environment in which Saudi racers could develop.

Saudi drivers competed alongside international peers under identical technical and sporting conditions, allowing performance and development to be measured objectively.

They ended up achieving race wins, podium finishes and measurable progress across the season, demonstrating that when provided with the right structure, Saudi talent can compete at international level. 

How has Formula 4 Saudi Arabia engaged with Saudi education and skills development?

Education and skills transfer formed an important part of the championship’s wider mission.

During the season, Meritus.GP engineers and senior staff visited Saudi education and research institutions such as KAUST, Alfaisal University, University of Tabuk and the Japanese College in Jeddah to discuss career pathways in motorsport engineering, data analysis, and systems integration. These engagements were designed to connect academic study with real-world high-performance engineering environments.

What level of investment was required and how did you ensure equality of performance?

Approximately $6.5 million was invested prior to the first event.

Was there any pre-season training to help Saudi drivers prepare?

During August and September 2023 Saudi drivers participated in a structured pre-season academy program at Meritus.GP’s training facility in Sepang, Malaysia.

What role did sports psychology and driver well-being play in the championship?

Driver well-being and mental performance were treated as integral components of driver development.

Formula 4 Saudi Arabia appointed a dedicated sports psychologist to support drivers throughout the season, focusing on mental preparation, confidence building, coping strategies, performance consistency and adaptation to high-pressure racing environments.