CAIRO: Khaled El-Anany, Egyptian Minister of Tourism and Antiquities, has held talks with Ivana Jelinic, president of the Federation of Italian Tourism Companies, as part of efforts to attract more Italian tourists to Egypt.

The meeting was held at the Egyptian Embassy in Rome during El-Anany’s visit to the Italian capital.

Egypt’s plans to attract more tourists from various markets, including Italy, were reviewed at the meeting, which also discussed organizing a number of introductory visits for leading Italian tour operators and media representatives.

These visits will include Sharm El-Sheikh and other tourist cities in South Sinai in preparation for the coming winter season.

Joint advertising campaigns in Italy were also discussed, amid a growing interest among Italians in Egyptian cities and tourist destinations.