Saudi Aramco debuts on Kantar BrandZ’s list of top 100 valuable brands with 16th rank

The Kantar BrandZ report also added that the combined value of the world’s top 100 most valuable brands has increased by 23 percent to $8.7 trillion over the past year.
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Updated 15 June 2022
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Saudi Aramco debuts on Kantar BrandZ’s list of top 100 valuable brands with 16th rank

RIYADH: Saudi Aramco, one of the world’s largest energy companies has been ranked 16th on Kantar BrandZ’s list of the top 100 valuable brands. 

Aramco, with a brand value of $99 billion is a newcomer on this list, along with India’s Infosys which grabbed the 64th spot. 

“Following its IPO in 2019, Aramco instantly became one of the world’s largest publicly traded companies by market capitalization,” wrote Kantar BrandZ in its report. 

Apple leapfrogged Google and Amazon to garner the top spot with a brand value of $947 billion. 

Amazon, which was on the top of the list last year, was pushed to the third spot this year with a value of $706 billion. 

Google, which was in the third spot last year, jumped into second place with a brand value of $820 billion. 

The Kantar BrandZ report also added that the combined value of the world’s top 100 most valuable brands has increased by 23 percent to $8.7 trillion over the past year, which highlights the vitality of brand strength in navigating an unsettled global economy. 

Apart from Saudi Aramco and Infosys, other newcomers in the top 100 list are Argentinian online retailer Mercado Libre at the 71st spot, followed by Chinese video-sharing app Kuaishou, Dutch payment company Adyen, and Airbnb at 82nd, 96th and 99th spots respectively. 


Silver crosses $77 mark while gold, platinum stretch record highs

Updated 27 December 2025
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Silver crosses $77 mark while gold, platinum stretch record highs

  • Spot silver touched an all-time high of $77.40 earlier today, marking a 167% year-to-date surge driven by supply deficits
  • Spot platinum rose 9.8% to $2,437.72 per ounce, while palladium surged 14 percent to $1,927.81, its highest level in over 3 years

Silver breached the $77 mark for the first time on Friday, while gold and platinum hit record highs, buoyed by expectations of US Federal Reserve rate cuts and geopolitical tensions that fueled safe-haven demand.

Spot silver jumped 7.5% to $77.30 per ounce, as of 1:53 p.m. ET (1853 GMT), after touching an all-time high of $77.40 earlier today, marking a 167% year-to-date surge driven by supply deficits, its designation ‌as a US ‌critical mineral, and strong investment inflows.

Spot gold ‌was ⁠up ​1.2% at $4,531.41 ‌per ounce, after hitting a record $4,549.71 earlier. US gold futures for February delivery settled 1.1% higher at $4,552.70.

“Expectations for further Fed easing in 2026, a weak dollar and heightened geopolitical tensions are driving volatility in thin markets. While there is some risk of profit-taking before the year-end, the trend remains strong,” said Peter Grant, vice president and senior metals strategist ⁠at Zaner Metals.

Markets are anticipating two rate cuts in 2026, with the first likely ‌around mid-year amid speculation that US President Donald ‍Trump could name a dovish ‍Fed chair, reinforcing expectations for a more accommodative monetary stance.

The US ‍dollar index was on track for a weekly decline, enhancing the appeal of dollar-priced gold for overseas buyers.

On the geopolitical front, the US carried out airstrikes against Daesh militants in northwest Nigeria, Trump said on Thursday.

“$80 in ​silver is within reach by year-end. For gold, the next objective is $4,686.61, with $5,000 likely in the first half of next ⁠year,” Grant added.

Gold remains poised for its strongest annual gain since 1979, underpinned by Fed policy easing, central bank purchases, ETF inflows, and ongoing de-dollarization trends.

On the physical demand side, gold discounts in India widened to their highest in more than six months this week as a relentless price rally curbed retail buying, while discounts in China narrowed sharply from last week’s five-year highs.

Elsewhere, spot platinum rose 9.8% to $2,437.72 per ounce, having earlier hit a record high of $2,454.12 while palladium surged 14% to $1,927.81, its highest level in more than three years.

All precious ‌metals logged weekly gains, with platinum recording its strongest weekly rise on record.