Coke Studio music hit brings visibility to Pakistan in Marvel’s first Muslim superheroine series

The collage of photos shows a posture of Ms. Marvel (left) and Hasan Raheem and Talal Qureshi (right). (Photo courtesy: Social media/coke_studio)
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Updated 15 June 2022
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Coke Studio music hit brings visibility to Pakistan in Marvel’s first Muslim superheroine series

  • ‘Peechay Hutt’ from Coke Studio’s latest edition will be featured in ‘Ms. Marvel’ soundtrack
  • Official 'Ms. Marvel' poster already features artwork by Pakistani illustrator Shehzil Malik

KARACHI: The producer of “Peechay Hutt,” a Pakistani hit featured in the “Ms. Marvel” series, said on Tuesday the collaboration was bringing more visibility to Pakistan through one of the most exciting things the country has to offer: its music. 

Co-directed by Oscar-winning Pakistani filmmaker Sharmeen Obaid-Chinoy, “Ms. Marvel” is the first Muslim character to have her own comic book series and has already made history for South Asian and Muslim representation.

It stars Pakistani-Canadian actor Iman Vellani as the lead character, Kamala Khan, a 16-year-old high school student and superhero fangirl who discovers she has powers of her own.

The official “Ms. Marvel” poster already features artwork by Pakistani illustrator Shehzil Malik and now will also have Pakistani music in its soundtrack — “Peechay Hutt” (“Back off”) by Hasan Raheem, Talal Qureshi, and Justin Bibis, which features in the 14th edition of the country's most popular music show, Coke Studio, curated and produced by Zulfiqar “Xulfi” Jabbar Khan.

Khan announced the collaboration in an Instagram post.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Xulfi (@zulfiqarjkhan)

“I am overjoyed, probably a little speechless as well. It is a dream come true,” Xulfi told Arab News. “It is visibility as well as awareness regarding Pakistan for the world. Coke Studio and ‘Ms. Marvel,’ we are both trying to do the same thing — both wanting to talk to the world about what Pakistan is.”

“Through art, through art we tell our identity to people,” he said. “We offer something extremely interesting and exciting to the world; the way we are and the kind of music we have.”

The song is about taking charge, standing out and winning.

For Xulfi, it is very relevant to “Ms. Marvel.”

“Like the words ‘rasta chhodiye ab hum aa gaye’ (‘get out of the way, we are here now’),” he said. “It is a Pakistani superhero and the song answers so many things.”

The "Ms. Marvel" series premiered on the Disney+ streaming service on June 8, 2022, and will consist of six episodes, concluding on July 13.


Pakistan, China launch joint programs to advance vocational education

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Pakistan, China launch joint programs to advance vocational education

  • Both sides agree to develop resources in culinary arts, fashion, chemical technology and agriculture disciplines
  • Pakistan, with a huge youth population, is keen to equip its workforce with skills to boost remittance inflows

ISLAMABAD: Chinese and Pakistani officials signed a package of cooperation documents and launched joint programs to advance vocational education in various disciplines this week, Pakistani state media reported on Thursday, aiming to integrate the needs of various industries with skills training. 

The agreements were announced at the “Seminar on International Cooperation and Exchange: Integration of Industry and Education in Vocational Education between China and Pakistan” held in China’s capital Beijing this Tuesday.

Twenty-one items were signed and five cooperation platforms were unveiled between the two sides, the state-run Associated Press of Pakistan reported. These items and platforms covered professional standards, shared teaching resources, faculty and curriculum development and enterprise-linked training bases.

“Vocational education has the ingredients to transform the dreams of young people into jobs, skills and employment,” Pakistan’s Ambassador to China Khalil Hashmi was quoted as saying by APP. 

Under the Professional Standards and International Teaching Resource Database track, partners agreed to develop standards and resources in disciplines such as Culinary Arts & Nutrition, Fashion and Costume Design, Food Inspection and Testing, Supply Chain Operation, Fine Chemical Technology, Modern Agriculture Production, and Information Security Technology Applications, the APP said. 

Pakistan’s National Vocational and Technical Training Commission (NVTTC), provincial technical education and training bodies also took part in the event. 

A second set of vocational education agreements established workshops and colleges aligned with priority sectors.

Examples include the Saishang Workshop in culinary training, a China–Pakistan Automotive Overseas Workshop for New Energy Vehicle Technology involving Hunan Automotive Engineering Vocational University, NAVTTC and the MG JW Automobile Pakistan Limited company.

Vocational training that helps equip young people with skills is important for a country like Pakistan with a large youthful population. 

Islamabad is also keen to equip its workforce with skills aligned with the latest industry requirements to enhance overseas employment opportunities and boost remittance inflows.