Ithra and Saudia launch art design competition

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The King Abdulaziz Center for World Culture (Ithra) and national carrier Saudia have launched an art design competition, with the winning entry to adorn one of Saudia’s aircraft. (Supplied)
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The King Abdulaziz Center for World Culture (Ithra) and national carrier Saudia have launched an art design competition, with the winning entry to adorn one of Saudia’s aircraft. (Supplied)
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Updated 09 June 2022
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Ithra and Saudia launch art design competition

  • The competition is part of Ithra and Saudia's efforts to support local art talent and provide global platforms for people to show off their creativity and skill

JEDDAH: The King Abdulaziz Center for World Culture (Ithra) and national carrier Saudia have launched an art design competition, with the winning entry to adorn one of Saudia’s aircraft.

The competition is part of Ithra and Saudia's efforts to support local art talent and provide global platforms for people to show off their creativity and skill. The competition runs from June 6 until July 23.

Ithra said the winner would be announced in August.

Entrants are encouraged to draw inspiration from the center’s slogan “Inspire Your World” when creating their designs.

A jury panel of Saudi experts and creatives will assess all the submitted works. 

The competition judging committee comprises Ammar Alabdali, the general manager of the airline’s branding department, renowned Saudi artist Luluwah Al-Homoud, whose works have been included in international exhibitions, Haya Saad Al-Yahya, a graphic design and multimedia lecturer at Imam Abdulrahman bin Faisal University, Suliman Al-Fulaij, partner and CEO of Shift marketing agency, and Meaad Al-Khathlan, a representative from the branding division at Ithra.

Yousef Al-Mutairi, head of Ithra’s communication and partnerships division, said the center was excited to team up with Saudia as part of the two sides’ long-term cooperation to provide dynamic collaboration initiatives in the Kingdom.

“This exciting competition presents the abundant talent pool we have here in the Kingdom, with a creative opportunity to make their mark. Ithra is committed to advancing the Kingdom’s creative sector and nurturing its talent by providing impact-driven opportunities showcasing the imagination, innovation, and creativity of these talented individuals across global platforms,” Al-Mutairi said.

Every year, Ithra launches open calls for submissions by Saudi and Saudi-based artists as well as by artists from the Arab world. 

It is the driving force behind several key programs supporting the country’s creative community, while Saudia also participates in national and cultural events. 

During key moments, including Saudi National Day and the G20 Summit, it proudly displayed relevant artwork across its fleet.

Saudia’s group chief marketing officer Khaled bin Abdulgader Tash said the airline was thrilled to be part of the competition.

“We always support such events and occasions all over the Kingdom, and we are often the first to provide support for creative events such as this one. Our aircraft are the ideal billboards for displaying Saudi creativity to the world,” Tash said.

Ithra and Saudia signed a memorandum of understanding last September at the Prince Sultan Aviation Academy in Jeddah.

It included cooperation and strategic agreements, such as displaying Ithra’s logo on a Saudia plane.


Motherhood during Ramadan 

Updated 06 March 2026
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Motherhood during Ramadan 

  • Planning ahead, flexibility, and family support helps mothers make it through the holy month 

JEDDAH: For mothers — new, working or stay-at-home, Ramadan comes with its own set of demands as they strive to balance work, house, and children of different age groups, all while fasting. 

As routines shift and energy levels fluctuate, Arab News spoke to mothers on how they manage to keep their world together. 

Elaf Trabulsi, founder and creative at Ctrl C Agency and a full-time employee, is a mother to an 18-month-old daughter. For Trabulsi, Ramadan is “controlled chaos, honestly. It’s my favorite month but it’s also the one that tests every system I’ve built — work, home, health, sleep. There’s something about fasting while managing a full schedule that forces you to be very deliberate about where your energy goes. I’ve come to appreciate that pressure.” 

Planning is a vital strategy during Ramadan, mothers said, because without a clear structure in place, the household ends up in a state of disarray. A lot of decisions have to be made professionally and domestically to hold the house together. 

“I juggle a full-time job alongside the agency, so Ramadan is really about protecting the hours that matter most and being honest about what can wait,” Trabulsi said. 

Baraa Hifni, a physical education teacher at Jeddah Campus International School, echoed similar sentiments. “I rely on planning ahead, distributing household responsibilities, and organizing my children’s time. I also make sure to take some time for myself so that I can stay in a good mood throughout the day. Balance requires calmness and clear priorities,” the mother of two young daughters said. 

Even with a schedule planned, juggling motherhood and work can often be challenging because newborns and toddlers function on their own timeline, and it is the sleep schedule that takes a hit. 

“Ramadan flips your schedule naturally — late gatherings, suhoor, staying up — and then you have a toddler operating on her own timeline regardless. That gap between when you slept and when she’s ready to start her day is where it gets hard. You learn to function on less and find energy where you can,” Trabulsi told Arab News. 

Finding pockets of peace or solitude during Ramadan for worship is also quite difficult for mothers because they cannot set or follow a rigid schedule.

For Hifni, it is usually after the chaos around iftar settles after maghrib prayer “even if it’s just a few minutes to regain my calmness and draw closer to God.”  

For Trabulsi it is “whenever and wherever I can find it … sometimes it’s the quiet after she sleeps, sometimes it’s during the drive home from a gathering.” 

Hana Barakat, an occupational therapist and mompreneur productivity coach, shares similar thoughts. 

“Allow worship to be brief and spread throughout the day. Measure productivity by consistency, not quantity. Accept fluctuating energy from day to day. Recognize that a quieter Ramadan can still be deeply spiritual,” she said.

“Achieving balance — or harmony, as I prefer — does not mean pushing the body to match spiritual intentions but adjusting expectations and practices so that the body supports the experience rather than resists it,” she said. “Realism supports well-being and allows space to experience the month with calm.”

She advises new mothers to reset their expectations by prioritizing recovery and infant care over productivity. For a new mother, this shift can feel especially intense because she is already adapting to life after childbirth — “caring for an infant whose needs are unpredictable.”

Fasting can also influence emotional regulation, particularly when combined with sleep deprivation.

“When hunger combines with lack of sleep and fatigue, the nervous system becomes more sensitive; the crying baby may make mothers feel more overwhelmed than usual,” Barakat said.

“Emotional reactions may occur more quickly, and the mother needs extra effort to calm herself. These are normal physiological responses, not a sign of being an impatient or inadequate mother.”

Barakat outlined several strategies to help new mothers navigate the month with greater ease. Reducing nonessential tasks is not neglect, it preserves the strength needed to move steadily through the month, she said. 

Choosing one meaningful task per day prevents energy from being drained by trying to accomplish everything. Waiting for an uninterrupted stretch may lead to frustration. Brief quiet moments can become restorative spiritual pauses, she added. 

Even a few minutes of true rest can help regulate the nervous system, improving patience and emotional balance. Less complexity in meals, social obligations, and routines leaves more room for spiritual presence.

Meaningful support, Barakat said, must be practical rather than merely verbal, for all mothers. 

Spouses and family members should help by taking responsibility for specific daily tasks, giving mothers uninterrupted time to rest, reducing social expectations placed upon her, and understanding fluctuations in her energy and mood.

“When responsibility is shared, the mother can experience Ramadan with greater calm, ease, and presence,” she said.