Twitter urges brands to capitalize on FIFA World Cup Qatar 2022

Antoine Caironi of Twitter during the #WhereFootballLives talk in Riyadh. (Twitter)
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Updated 08 June 2022
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Twitter urges brands to capitalize on FIFA World Cup Qatar 2022

  • Social media giant’s #WhereFootballLives event in Riyadh called on marketers to connect with the site’s users who are creating content linked to the event

RIYADH: With football fever underway in the MENA region and around the world ahead of this year’s FIFA World Cup Qatar 2022, Twitter hosted an event at Al-Nassr’s Mrsool Park in the Saudi Arabian capital to take marketers through the importance and influence of football conversations.

With 53 million football-related Tweets recorded so far this year, the event, titled #WhereFootballLives, encouraged brands to take advantage of trending topics related to the sport’s premier event that is watched by millions of fans globally. The discussion focused on ways brands can connect with the cultural moments that drive excitement, ensuring they can join the action, as it happens.

Twitter partnered with specialist survey company, GWI, to conduct research on the overall sentiment in relation to the World Cup, talking to over 12,000 people across 12 markets including MENA. Over 261 million people on Twitter follow at least one major football content contributor or speaker reflecting the potential value of brands engaging with audiences who follow football. The study found that cultural relevance drives 23 percent of a consumer’s purchase decision, while 78 percent of World Cup fans on the platform say they can find content on Twitter that isn’t available on any other platform, meaning brands that connect with football and the World Cup on Twitter access a receptive audience.

Antoine Caironi, head of revenue for Twitter MENA, said: “Football is clearly what’s happening, and it’s happening now on Twitter. The football conversation is bigger than ever before. Up until March this year, we’ve witnessed a 74 percent spike in average monthly football conversations in comparison to the previous 12 months. For brands to stay ahead of the curve and ensure their marketing calendars capitalize on this regional opportunity to play a central role in the FIFA World Cup 2022 conversations, they need to start planning early, and to be ambitious!”

Twitter encourages brands to make use of its offering, such as Amplify Sponsorship, as 72 percent of people on Twitter find sporting highlights appealing. Brands have the opportunity to place Pre-Roll Video in front of more than 200 premium content partners, as well as owning the conversation with Takeover Ads throughout the year.

“Twitter is where highlights appear first. This isn’t just during the live event but months ahead during the build up to the first match, as well as the days and weeks after the tournament ends,” Caironi added.

“So the potential to attract the interest of football fans is exponential. Moreover, we see a powerful intersection with other interests and behaviors as well. In particular, we’ve found football fans on Twitter are 78 to 82 percent more likely to engage with brands and other conversations such as tourism, wearable tech, auto, footwear and smartphones.”


‘Happy I’m not playing Nadal,’ says Medvedev

Updated 25 min 4 sec ago
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‘Happy I’m not playing Nadal,’ says Medvedev

PARIS: Daniil Medvedev said he was “happy” not to have been drawn to face 14-time champion Rafael Nadal in the French Open first round as the great Spaniard prepares to bid an emotional farewell to the tournament.
Nadal, who has only lost three times in 115 matches at Roland Garros since his title-winning debut in 2005, is playing the French Open for the last time.
In a blockbuster first match, unseeded Nadal will face fourth-ranked Alexander Zverev and world number five Medvedev could not be more delighted.
“I’m not shy to say I’m happy it’s not me playing against him first round,” admitted Medvedev on Friday, a day after practicing with Nadal.
Former world number one and 22-time Grand Slam title winner Nadal, whose ranking has slumped to 276 after featuring in just four tournaments since January last year, will turn 38 on June 3.
However, Medvedev warned Zverev that Nadal is far from a fading force.
“There’s a lot of hard work, a lot of mental effort. Sometimes people forget he has a lot of talent in his hands also,” said the Russian.
“We were warming up serves and then he did three in a row, volley, dropshots, banana ones, with backspin, and it was funny.
“We were saying, ‘Yeah, no talent, just hard work!’“
Nadal holds a 7-3 winning head-to-head record against Zverev with five of those victories coming on clay.
The last time they met was in the 2022 semifinals in Paris when the German was forced to retire after suffering a serious ankle injury.
“It’s tough to play Rafa,” added Medvedev.
“He has the capability to spin the ball not like other players, get these high balls especially on clay, is not easy.
“Then we go to where he fights for every point, he brings intensity to every point. You know you’re going to be tired, you know it’s going to be tough. It’s not easy.”


Barcelona say Xavi will not return as coach next season

Updated 24 May 2024
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Barcelona say Xavi will not return as coach next season

  • The club said Laporta “has informed Xavi Hernández that he will not be continuing as first team coach in the 2024-25 season”
  • His departure comes a month after Xavi had reversed a previous decision made in January to leave the club this summer

BARCELONA: Barcelona say coach Xavi Hernandez is leaving the club at the end of the season.
The Spanish club made the announcement Friday after a meeting between club president Joan Laporta, Xavi and several other senior figures at the team’s training ground.
The club said Laporta “has informed Xavi Hernández that he will not be continuing as first team coach in the 2024-25 season.”
Xavi’s last game in charge will be Sunday’s away game against Sevilla on the final day of the league season.
His departure comes a month after Xavi had reversed a previous decision made in January to leave the club this summer. In April, the 44-year-old Xavi said that he had changed his mind after his players showed him that they believed in the team’s potential and had improved their performances.
But Laporta had reportedly been displeased by Xavi’s recent comments in a news conference that Barcelona’s poor financial situation would make it nearly impossible to compete against Real Madrid and Europe’s other top clubs.
The former midfielder led Barcelona to the Spanish league title last year, but the team are eight points behind already crowned champion Madrid going into the last round.
As a player, Xavi left Barcelona in 2015 after helping the club win 25 titles, including four Champions Leagues and eight Spanish leagues in 17 seasons while forming a formidable trio with Lionel Messi and Andres Iniesta. He was also key to Spain’s streak of titles when they won the 2010 World Cup and European Championships in 2008 and 2012.
Laporta brought Xavi back from his only prior coaching job in Qatar in November 2021 to lead his rebuilding project of a club that had just lost Messi amid a financial crisis.
The following summer the club sold off future television revenues and other club assets, which Laporta dubbed financial “levers,” to sign Robert Lewandowski and other players. Xavi was able to win the club’s first titles since Messi’s departure and the future looked bright.
This season, however, Barcelona lost all three ‘clasico’ matches against Madrid and were thumped twice by upstart Catalan rival Girona, losing both of their league matchups 4-2. They also lost in the quarterfinals of both the Champions League and the Copa del Rey.


Saudi Arabia spending big for a place on the gaming map

Updated 24 May 2024
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Saudi Arabia spending big for a place on the gaming map

  • The kingdom has already been spending heavily with a $38-billion push into gaming

TOKYO: Saudi Arabia is moving aggressively with its investments in more gaming companies, the Canadian industry veteran steering the kingdom’s push to become a global hub for the sector told AFP Friday.
The kingdom has already been spending heavily with a $38-billion push into gaming under Crown Prince Mohammed bin Salman’s Vision 2030 program, part of a plan to diversify the economy away from oil.
“We don’t pause. We don’t do neutral,” Savvy Games CEO Brian Ward said in a joint interview in Japan with Prince Faisal bin Bandar bin Sultan Al Saud, chair of the Saudi eSports Federation.
“It’s a good time to be in the market, looking for good teams in studios,” said Ward, a former executive at “Call of Duty” maker Activision Blizzard, Electronic Arts and Microsoft.
Saudi Arabia’s Public Investment Fund (PIF) has bought stakes in “Resident Evil” maker Capcom and Japanese giant Nintendo, as well as in Activision Blizzard and Electronic Arts.
Savvy, a PIF subsidiary, in 2022 bought a $1.1-billion stake in Sweden’s Embracer in 2022 and bought Scopely, the US mobile games company behind “Monopoly Go!,” for $4.9 billion last year.
“There’s a lot we want to do to get it done and to reach our targets at 2030,” said Prince Faisal, who is also Savvy vice-chairman.
“But we also want to make sure that we are taking the time to study things, to look at things. And make sure we’re making the right steps and not just throwing cash out there to see what hits,” he said.
ESports World Cup
In eSports, Savvy also bought tournament organizer ESL Gaming and the platform FaceIt. Riyadh will also host the eSports World Cup in July and August, when 2,500 gamers will battle for $60 million in prize money.
Prince Faisal, who credits video games for giving him insights into real-life history, said the tournament would help put Saudi Arabia on the global gaming map.
“A gaming industry is something you can start now and you’ll see the results in five to 10 years. And so to start momentum going, to start a conversation, esports is a great entry point,” he said.
Saudi Arabia aims to create 250 gaming companies and studios on its soil, 39,000 game-related jobs, be in the top three of professional gamers per capita and to produce a blockbuster “AAA” game by 2030.
The objective at the same time is for gaming to account for one percent of gross domestic product, something which Prince Faisal admits “keeps me up most at night.”
“One of the amazing things is we have a long history of storytelling in our region. It’s typical Bedouin culture is sitting around a fire telling the story,” he said.
“The tools are there... I think we can come up with not just the next great game, but the next great story.”
Saudi Arabia’s gaming drive
“There’s a lot of misconceptions about Saudi and who we are as Saudis,” Prince Faisal said.
“And the best way that I can say to answer that is to come and see and what you’ll see on the ground is very different than the conception that’s out there.”
Ward said he had been assured that Saudi Arabia’s gaming drive would be “consistent with the values and culture of our industry.”
“We have been given carte blanche to operate like a true games company. We don’t do anything different at Savvy being based in Riyadh than we would if we were in New York, Los Angeles, or Berlin.”


Porsche becomes third manufacturer to commit to Formula E GEN4 until 2030

Porsche’s pledge to the GEN4 era extends its ABB FIA Formula E World Championship involvement to at least 2030. (Formula E)
Updated 24 May 2024
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Porsche becomes third manufacturer to commit to Formula E GEN4 until 2030

  • Announcement comes ahead of Shanghai E-Prix, marking Formula E’s first return to China in almost 5 years
  • Porsche has committed to the ABB FIA Formula E World Championship for at least 4 years beyond GEN3

SHANGHAI: Porsche has committed to the ABB FIA Formula E World Championship until at least 2030.

Ahead of the 2024 Shanghai E-Prix, Porsche AG and Porsche Motorsport, alongside Formula E and the FIA, have confirmed the news for seasons 13 to 16.

This decision ensures that the Stuttgart-based manufacturer will be on the grid when the next generation of vehicles, known as GEN4, debuts in the all-electric racing series.

“Like Formula E, we want to add innovative technologies and increased sustainability to motorsport — and be at the cutting edge of new developments,” Thomas Laudenbach, vice president, Porsche Motorsport, said.

“The world championship offers a first-class stage for this: racing at the highest level, public interest worldwide and high technological relevance. The knowledge from racing flows directly into our sports cars: motorsport engineers sit shoulder-to-shoulder with colleagues from road projects. After all, we don’t develop technology for the sake of technology — it has to benefit our customers.”

With features like all-wheel drive that can be activated at certain points in the race, the new generation presents an additional technical challenge for the teams. GEN4 will be introduced in season 13 (2026/2027), providing manufacturers with greater scope for development and offering valuable insights for their series production.

Other technology promised in the GEN4 era will be focused on significant breakthroughs in energy efficiency, race performance, and safety standards. This next-gen platform will introduce features such as regeneration capacity reaching up to 700 kW and a power-output surge up to 600 kW.

The TAG Heuer Porsche Formula E Team boast a legacy few of their rivals can match. Since their entry into Formula E in season six, they have amassed eight victories, 16 podium finishes, and six pole positions — all in just 68 race starts.

“With their unwavering commitment and innovative spirit, we are thrilled to announce that Porsche will continue to be a cornerstone of our championship for at least another four years,” Jeff Dodds, CEO of Formula E, said.

“Their dedication to the highly anticipated GEN4 era not only pushes the boundaries of technology and performance but also sets a new standard for excellence in worldwide motorsport.

“With Porsche’s expertise and high-performance powertrains as one of the world’s most revered automotive manufacturers, this renewed partnership bolsters an exciting future for Formula E, filled with even more groundbreaking achievements and unforgettable racing moments.”

Meanwhile Michael Steiner, executive board member for research and Development at Porsche AG, said: “Right from the outset, we regarded our Formula E commitment as long-term. The evolution of racing vehicles shows how much development potential there is in e-mobility.

“Going forward, we want to glean even more knowledge from Formula E that we can transfer to our road sports cars. As one of the most competitive series in motor racing, it’s already pushing us to achieve technological excellence. We look forward to continuing to shape the championship and contributing to the advancement of e-mobility.”


Olympics hopefuls Hull and Hall set to play Aramco Team Series in London

Updated 24 May 2024
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Olympics hopefuls Hull and Hall set to play Aramco Team Series in London

  • Georgia Hall aims to retain her 2023 team title in Britain
  • World No. 8 Charley Hull gearing up for potential gold at 2024 Paris Olympics

LONDON: The Aramco Team Series presented by PIF – London in July is shaping up as a preview for the 2024 Paris Olympics, with Great Britain’s Charley Hull and Georgia Hall leading the early field announcements.

The two are sure to be a hit with the home crowds, and with further announcements set to follow on a strong field, both are looking to build on outstanding 2023 outings at the tournament.

Last year, Hull came up just short to American Nelly Korda in the individual competition, while Hall was able to captain her team to victory in extremely difficult conditions, edging out Hull’s team by just one stroke.

Now England’s dynamic duo, who are also long-time best friends, are aiming to secure their places at the 2024 Paris Olympics and become the first to win a medal for Team GB in a women’s golf event.

The golf at the Olympics, where Korda is set to defend her gold medal from Tokyo 2020, tees off a little over a month after the Aramco Team Series London event, and the Major-like event at Centurion Club will provide the pair the perfect opportunity to prepare for the grand stage of the sport.

Hull has recently achieved a career-high Rolex Women’s Golf World Ranking of seventh following her impressive T2 finish at the Aramco Team Series presented by PIF – Tampa in March 2024.

Reflecting on her preparations for the summer, Hull commented: “At the start of the season I sat down and thought about how I wanted this year to pan out. I knew that there would be an important summer of golf ahead with the Olympic Games, Solheim Cup and chasing down my first Major title.

“I’m in the best place I’ve ever been in my career, mentally and physically. Sticking to the gym in those early hours and achieving 5 km personal bests was a way to ground myself and clear my head, and this is really helping me out on the course.

“To have the Aramco Team Series at home is the best way to open the intense summer ahead. Playing in a field with some of the players I’ll face in Paris, and at a tournament like this that has that Major-like feel, will be a great dress rehearsal for me to aim for that gold medal.”

Hall, looking to defend her Aramco Team Series London team title, sees the event as a crucial step in her 2024 campaign, which could well feature the Solheim Cup in September.

“The Aramco Team Series in London will be my first appearance in the event this year and I’m buzzing to get back into playing with a team which will hopefully be a great transition to the Solheim Cup in September,” Hall said.

“Competing against Charley as a team captain again, so close to home, will add an extra layer of excitement, especially with friends and family cheering us on. I’ve played my fair share of Majors and outside of those, the Aramco Team Series matches the energy and field the best. It’s always a great competition with the top players out there.”

Joining Hull and Hall will be a competitive Ladies European Tour field, including Anne Van Dam of the Netherlands, Singapore’s Shannon Tan, and India’s Diksha Dagar — all using the event as a platform to fine-tune their skills ahead of the 2024 Paris Olympics.