LuLu, the largest hypermarket chain in the Gulf region, launched its annual British food festival titled “Proud to support — Great Britain and Northern Ireland” in Saudi Arabia on May 26. The week-long festival, which runs until June 4, offers a wide variety of food products imported from the UK, across LuLu stores and online at www.luluhypermarket.com.
The festival was inaugurated by Neil Crompton, the British ambassador to Saudi Arabia. Speaking at the launch ceremony, he said: “I am pleased to inaugurate this year’s ‘Food is Great Britain’ festival today. Over the last few years, this event has been very successful and gives people in Saudi Arabia the opportunity to enjoy the extraordinary variety and high quality of British food produce and brands. I am particularly pleased that this event is being held with active support from LuLu’s British subsidiary, the logistics and packaging center in Birmingham, a vital part of the Lulu Group’s strong partnership with the UK.”
The event is aimed at providing customers with popular and authentic British products, which are flown in straight from the UK. It gives both Saudi and expatriate communities the experience of savoring a variety of British products with ease and the convenience of shopping under one roof.
Shehim Mohammed, director of Lulu Hypermarkets Saudi Arabia, said: “For over two decades of serving a multiethnic customer base, LuLu has managed the lifestyle needs of both the local and expat community. From food offerings to fashion, home essentials, electronics, and much more, it is a one-stop shop that showcases global flavors and culture. ‘Food is Great Britain’ is one such event that puts a spotlight on the traditional flavors, culture, and quality produce of the UK. Our British sourcing offices and food processing units have helped us become successful in guaranteeing nonstop supply at the most competitive prices all year round.”
With more than 230 stores operating worldwide, LuLu strives to provide the community with exclusive products at affordable prices. With the combination of high-quality offerings and an organized logistics system, LuLu remains the favorite shopping destination in the Kingdom when it comes to a broader selection of international products.
LuLu festival brings the best of British food to Kingdom
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LuLu festival brings the best of British food to Kingdom
Australian minister Don Farrell launches LuLu festival
Regional retail chain Lulu Hypermarket officially launched the Australian Fest on Wednesday at its Diplomatic Quarter branch in Riyadh. The grand inauguration was led by Senator Don Farrell, minister for trade and tourism and special minister of state for Australia, as the chief guest. The event, which celebrated the rich culinary heritage and premium produce of Australia, was attended by a high-level delegation from the Australian government, alongside Mohammed Haris, director of LuLu Hypermarket Saudi Arabia, and senior LuLu officials.
The festivities commenced at the supermarket entrance, where Farrell performed the official ribbon-cutting ceremony under a beautifully designed, Australian-themed ceremonial gate. This marked the formal opening of a week-long celebration dedicated to bringing the best of Australian flavors to the Saudi capital. Following the inauguration, the minister led a guided store walk-through, exploring premium product showcases and vibrant displays in the Meat Area. A dedicated thematic showcase of fresh fruits and vegetables from Australia was also highlighted, emphasizing the authenticity and freshness that the country’s agriculture is known for globally.
The tour reached a celebratory peak at the bakery section, where the chief guest was invited for a commemorative cake-cutting ceremony to mark the launch of the festival. During his official address, Farrell shared his insights on the significance of the event, stating that it is a pleasure to witness the Australian Fest in Riyadh. He said that the event is more than just a showcase of Australian products, but rather a testament to the growing partnership between Australia and Saudi Arabia, making these high-quality products easily accessible to shoppers in the Kingdom.
Meanwhile, Haris expressed his gratitude for the visit, noting that the team is deeply honored to welcome Farrell and the Australian government delegates. He said that the Australian Fest is a cornerstone of LuLu’s commitment to offering customers global diversity and the highest quality products. He further added that LuLu is proud to serve as the bridge connecting Saudi shoppers with the authentic excellence of Australian agriculture.
The Australian Fest is offering residents an exclusive opportunity to explore and purchase a wide variety of Australian-made products at special promotional prices.
