Elaf Group to launch new hospitality brand Joudyan next month

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Updated 26 May 2022
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Elaf Group to launch new hospitality brand Joudyan next month

  • The company currently has nine hotels and plans to double this number in the next three to five years and triple the number in the next 10 years

RIYADH: Elaf Group, one of the leading hospitality players in the region, plans to launch a new hotel brand called Joudyan.
“We will be launching Joudyan, our first outside Makkah and Madinah,” Adel Ezzat, CEO of Elaf Group, told Arab News on the sidelines of the Future Hospitality Forum in Riyadh.




Adel Ezzat, CEO of Elaf Group

He added that the new brand would be launched in Riyadh, Dammam and other tourism hotspots such as Jeddah and AlUla.

FASTFACTS

• The company currently has nine hotels and plans to double this number in the next three to five years and triple the number in the next 10 years.

• Elaf hotels are a mix of five- and four-star hotels that offer a unique experience of the local feel of the Kingdom to the visitors.

The company currently has nine hotels and plans to double this number in the next three to five years and triple the number in the next 10 years.
Elaf hotels are a mix of five- and four-star hotels that offer a unique experience of the local feel of the Kingdom to the visitors.
“We are a local brand, yet we have maintained international standards with local concepts, which is bringing to the visitors the real meaning of Saudi hospitality,” said Ezzat.
The company is also planning to expand across the Gulf Cooperation Council and the Middle East regions while setting its eyes on the European market.


Lebanese social entrepreneur Omar Itani recognized by Schwab Foundation

Updated 23 January 2026
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Lebanese social entrepreneur Omar Itani recognized by Schwab Foundation

  • FabricAID co-founder among 21 global recipients recognized for social innovation

DAVOS: Lebanon’s Omar Itani is one of 21 recipients of the Social Entrepreneurs and Innovators of the Year Award by the Schwab Foundation for Social Entrepreneurship.

Itani is the co-founder of social enterprise FabricAID, which aims to “eradicate symptoms of poverty” by collecting and sanitizing secondhand clothing before placing items in stores in “extremely marginalized areas,” he told Arab News on the sidelines of the World Economic Forum in Davos, Switzerland.

With prices ranging from $0.25 to $4, the goal is for people to have a “dignified shopping experience” at affordable prices, he added.

FabricAID operates a network of clothing collection bins across key locations in Lebanon and Jordan, allowing people to donate pre-loved items. The garments are cleaned and sorted before being sold through the organization’s stores, while items that cannot be resold due to damage or heavy wear are repurposed for other uses, including corporate merchandise.

Since its launch, FabricAID has sold more than 1 million items, reached 200,000 beneficiaries and is preparing to expand into the Egyptian market.

Amid uncertainty in the Middle East, Itani advised young entrepreneurs to reframe challenges as opportunities.

“In Lebanon and the Arab world, we complain a lot,” he said. Understandably so, as “there are a lot of issues” in the region, resulting in people feeling frustrated and wanting to move away. But, he added, “a good portion of the challenges” facing the Middle East are “great economic and commercial opportunities.”

Over the past year, social innovators raised a combined $970 million in funding and secured a further $89 million in non-cash contributions, according to the Schwab Foundation’s recent report, “Built to Last: Social Innovation in Transition.”

This is particularly significant in an environment of geopolitical uncertainty and at a time when 82 percent report being affected by shrinking resources, triggering delays in program rollout (70 percent) and disruptions to scaling plans (72 percent).

Francois Bonnici, director of the Schwab Foundation for Social Entrepreneurship and a member of the World Economic Forum’s Executive Committee, said: “The next decade must move the models of social innovation decisively from the margins to the mainstream, transforming not only markets but mindsets.”

Award recipients take part in a structured three-year engagement with the Schwab Foundation, after which they join its global network as lifelong members. The program connects social entrepreneurs with international peers, collaborative initiatives, and capacity-building support aimed at strengthening and scaling their work.