We want to be the top wellness hub in the world: TRSDC's official

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A general view of AMAALA's Triple Bay project. (Supplied)
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A general view of AMAALA's Triple Bay project. (Supplied)
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A general view of AMAALA's Triple Bay project. (Supplied)
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Updated 15 May 2022
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We want to be the top wellness hub in the world: TRSDC's official

  • There is a huge scope for digital destinations for both projects, both will absolutely be smart cities, says official

DUBAI: In a bid to become a global wellness hub, AMAALA has merged under the aegis of The Red Sea Development Co. with tourism plans of its own.

“AMAALA is all about wellness, ultra-luxury hospitality and caters to a different segment than the rest of the development along the Red Sea,” Ahmed Ghazi Darwish, the chief administrative officer at TRSDC and AMAALA, told Arab News on the sidelines of the Arabian Travel Market. “We want to be the top wellness hub in the world.”

The first phase of the ambitious project will be complete by the end of 2024, which will include SR5 billion ($1.3 billion) worth of signed contracts. The luxury destination has also emphasized localization of the projects, with 78 percent of the contracts granted to Saudi contractors. The undertaking will develop nine resorts by the end of 2024.

Tech has been integrated in the plans, with an aim to make The Red Sea Project and AMAALA fully functioning smart cities.

“There is a huge scope for digital destinations for both Red Sea and AMAALA projects, both will absolutely be smart cities,” said Darwish. “We are working on getting sensors for the environment to monitor our impact and help us get the right data. At the same time, we will heavily rely on tech for a smoother customer journey.”

While TRSDC is responsible for developing both projects, AMAALA will focus on wellness. The sovereign wealth fund, PIF, wholly owns both mega-tourism projects.

 

Therapeutic strategy

The development holds a lot of promise in light of the 2021 Global Wellness Economy report, which has projected an annual growth rate of 21 per cent from 2020 to 2025. The report also highlighted that wellness travel is predicted to outpace all other sectors of the overall wellness economy.

“The topography of AMAALA is different from the rest of the Red Sea; there are mountains next to the sea and one island,” said Darwish.

“We are starting at base zero for tourism, so it’s a clean slate. We want to focus on the sustainability of regenerative tourism. Beyond green practices, we want to be a regenerative tourism hotspot and have a better impact on the place than when we started.”

The Red Sea Project aims to draw tourists and visitors worldwide. But to do that, certain conditions need to be met, including new social standards and flexible laws.




Boating by the Triple Bay's serene, blue waters is among the attractions being envisioned for the AMAALA wellness project. (Supplied)

The Red Sea Project

“We are working on special economic zones for these projects, on tourism regulations to allow these destinations to be successful,” said Darwish. “This is still in progress and we are trying to get that ready for the first phase of guests. We are working hand-in-hand with the government, tourism board, and several agencies.”

So far, AMAALA has 500 employees and plans for another 300 to come on board by the end of the year.

“The beauty of those projects, the most critical thing, is we are creating jobs, and not just in hospitality, but electricians, tour guides, ground handlers and more,” said Darwish.

 

Classroom in session

TRSDC also runs a program called the Elite Graduate Program that identifies talented youth and offers opportunities to learn on the job for both projects.

A total of 110 fresh graduates have successfully completed the program and will soon be yielding to the increasing demand from hiring managers and employers.

TRSDC partnered with the University of Prince Mugrin to offer 120 scholarships for students studying hospitality ahead of the imminent tourism boom in the Kingdom. The degree is accredited by the prestigious Ecole Hoteliere de Lausanne.




Ahmed Ghazi Darwish. (Supplied)

“It’s an outstanding program. We have set the bar high, and students are already representing us in conferences,” said Darwish. “Besides the bachelor’s degree, we offer vocational training on everything from electrical to ground handling at the airport.”

The company has also funded an Environmental Stewards program to spread awareness of green practices.

“Part of it is about improving the environment, nature and habitat. The rest is about improving the livelihood of people through better education and training,” he said. “We are providing jobs and creating awareness about the environment in the community.”


Saudi PIF executes 10 investment deals in MENA markets, says official 

Updated 11 December 2025
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Saudi PIF executes 10 investment deals in MENA markets, says official 

RIYADH: Saudi Arabia’s Public Investment Fund has executed more than 10 investment deals across several markets in the Middle East and North Africa over the past two years, according to Muteb Al-Shathri, head of PIF’s Securities Investments Private Equity Section, who described the returns as “rewarding.” 

Al-Shathri said these markets included Egypt, Bahrain, Jordan, and Oman, noting that the search for opportunities continues through collaboration with the fund’s public and private sector partners, provided a suitable investment climate exists in other regional markets. 

Muteb Al-Shathri, head of PIF’s Securities Investments Private Equity Section. AL-EQTISADIAH

He added that the launch of the fund’s regional investment companies reflects the attractiveness and promising opportunities in the MENA region — among the fastest-growing markets globally — while also aiming to strengthen the PIF’s investment partnerships, those of its portfolio companies, and Saudi private sector engagement with targeted regional markets. 

This approach, he added, supports the development of long-term strategic economic partnerships to achieve sustainable returns, enhance the fund’s assets, and diversify Saudi Arabia’s revenue sources in line with Vision 2030 objectives. 

Al-Shathri said: “The PIF’s recent regional activities are fully aligned with Saudi Arabia’s Vision 2030 strategy.” 

The regional investment companies also enable the Saudi private sector to expand its investment footprint across MENA, creating strategic economic collaboration opportunities with private sector players in target markets, while supporting the growth and diversification of the Saudi economy. 

Regarding the scale of the deals, Al-Shathri noted that some were announced as private acquisitions, while many of the companies PIF invested in are now publicly traded, adding that comparing share prices at the time of entry with current levels demonstrates strong returns. 

According to Al-Shathri, PIF has established offices for its regional investment companies in four key markets — Cairo, Manama, Amman, and Muscat — bringing together the fund’s investment expertise alongside national talent from each country. 

“These offices, set up more than two years ago, have been pivotal in identifying suitable opportunities and helping PIF’s companies and the Saudi private sector enter these markets,” he said. 

He further said that over the past two years, they have completed more than 10 investment deals across a range of companies and new projects, all of which have seen growth in size, scope, revenues, and profits. 

On the performance of regional companies, he explained that activity levels vary depending on market conditions, but operations and asset management continue, adding that the Egyptian market remains one of the largest, with many high-performing companies present. 

Highlighting key investments, Al-Shathri pointed to PIF’s 2021 investment in ADES, a well-known oil well drilling company that was traded on the London market before being taken private for two years and later publicly listed. ADES recently signed an agreement with the Syrian Petroleum Co. to develop oil and gas fields and operates in over 20 countries across four continents. 

Diverse and promising acquisitions 

Al-Shathri detailed specific market investments, beginning with the Saudi-Egyptian Investment Co., which initially acquired stakes in three private-sector companies: B.Tech, a leading electronics and home appliance distributor; CERA Group, the largest private education provider in Egypt; and Cleopatra Hospitals Group. 

The company also invested in four public-sector entities: Abu Qir Fertilizers and Chemicals Industries Co., Misr Fertilizers Production Co., e-Finance for financial and digital investments, and Alexandria Container & Cargo Handling Co., the latter of which was recently fully divested. 

The Saudi-Jordanian Investment Co. invested in three promising Jordanian firms: Opensooq platform, Capital Bank Group, and Al-Youm Bakery, and announced a major project in healthcare and medical education — the Kingdom Healthcare and Medical Education Project. 

The Saudi-Bahraini Investment Co. recently signed an agreement with Mumtalakat, Bahrain’s sovereign wealth fund, to enhance cooperation and investment in strategic sectors. This follows a memorandum of understanding between PIF and Mumtalakat in March 2024 to expand collaboration opportunities. 

Al-Shathri added that the Saudi-Omani Investment Co. acquired a 9.8 percent stake in Abraj Energy Services, 3.75 percent in OQ Basic Industries, and 4.9 percent in OQ Oman Gas Networks, for a total investment of $163 million. The company also signed an MoU with the Oman Investment Authority to expand cooperation and support new investment opportunities in the sultanate. 

Investment based on clear principles 

Al-Shathri emphasized that PIF establishes companies based on strict investment criteria, aiming for sustainable returns in line with calculated risk levels, stressing that returns are received as expected. 

“Our investment policy is open to all sectors in every market, though each market has its own competitive advantages,” he said. 

He added: “We always target quality investments with rewarding, sustainable returns while creating positive social and economic impact in each market.” 

Ongoing market monitoring and research 

As for future announcements, Al-Shathri said: “We are constantly monitoring the markets and have a team of experts at the fund working in the research sector. If we identify opportunities in other markets, they will be presented in line with PIF’s standard procedures.” 

He added that the fund always pays close attention to the capabilities of the company and other shareholders, “ensuring they are of a very high standard not just in terms of the company’s financial value, because financial value can only be preserved and grown by strong management and partners.” 

Domestic focus and strategic partnerships 

Regarding the Saudi economy, Al-Shathri said that domestic matters are a priority for the PIF, especially since Saudi Arabia has the largest economy in the region. 

He added: “We are always keen to allocate most of our investments within Saudi Arabia and attract investment funds to the country.” 

Recently, the fund closed a deal between a consortium of BlackRock investors and Saudi Aramco in the Al-Jafurah field. It is worth noting that BlackRock’s infrastructure investments in Saudi Arabia exceed $20 billion, according to previous announcements. 

On the key companies targeted by the fund, Al-Shathri said some will be announced soon, emphasizing that PIF’s strategy is clear: to seek high-growth companies that serve the fund’s objectives and align with Vision 2030 goals. 

He pointed out that the fund engages with numerous companies that see significant value in partnering with it, adding that PIF’s efforts go beyond launching investment opportunities and providing regional expansion capabilities, emphasizing that they also include contributing to the companies’ growth, improving governance, and enhancing prospects for public listing.