Khalid Al-Muawad is the CEO and co-founder of Midwam, an immersive experience design company and first of its kind in Saudi Arabia.

The firm uses state-of-the-art technologies to provide experiences for organizations and institutions in the culture, entertainment and real estate sectors, and has recently expanded into design consultancy.

Al-Muawad helped set up the company in 2012 after seeing a huge demand for creative cultural and entertainment spaces in which people could connect. In the push to achieve his goal he became the first Saudi to be trained in operating immersive technologies (holographic, AI, virtual and augmented) and has been a strong advocate for empowering young people on an innovative digital platform.

Prior to founding Midwam, Al-Muawad worked in the banking and investment sector. In 2012 he was a private equity sales officer at Fortune Nest Investment Firm in Santa Monica, California.

From September 2005 to July 2008 he worked as an investment sales and advisory officer at Banque Saudi Fransi.

Al-Muawad achieved a master’s degree in management and leadership from the University of LaVerne, Los Angeles in 2011, after completing a bachelor’s degree in marketing and management at the College of Business Administration, Jeddah in 2002.

In 2020, he gained a certificate from the INSEAD Executive Education for completing the “Innovation in the Age of Disruption” course, and in 2011 was awarded a certificate in project management from Stanford University in the US.