Europe strains for clarity as Russia stands by roubles-for-gas demand: Reuters

Vladimir Putin is insisting Russian gas is paid for in roubles (AFP)
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Updated 29 April 2022
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Europe strains for clarity as Russia stands by roubles-for-gas demand: Reuters

BRUSSELS: Companies and countries were at odds over Moscow’s rouble-for-gas payment system on Friday, while European officials promised more guidance on whether buying Russian gas can comply with sanctions and Russia said it saw no problem with its plan, according Reuters.

Russia cut gas supplies to Bulgaria and Poland on Wednesday after they refused to abide by the demand issued in a Russian presidential decree last month for gas payments in roubles, prompting concerns other countries could be the next to be hit.

Germany, which imports around half of its gas from Russia, said on Friday energy companies can open special accounts with Gazprombank to pay for Russian gas, without breaching sanctions if transferring euros or dollars to them fulfils their contractual obligations.

It did not specify whether companies could do this and also open a rouble account, as requested by Russia, without being in breach of EU sanctions.

Denmark’s Orsted said it has no intention of opening a rouble account in Russia, although it declined to comment on payment in other currencies. Italy’s ENI also said it had not opened an account in roubles.

Under Russia’s mechanism, buyers are obliged to deposit euros or dollars into an account at privately-owned Russian bank Gazprombank, which has then to convert them into roubles, place the proceeds in another account owned by the foreign buyer and transfer the payment in Russian currency to Gazprom.

EU energy ministers will on Monday hold an emergency meeting to discuss their response to Russia’s demand.

The European Commission, the EU executive, has already said countries may be able to make sanctions-compliant payments provided they declare their payments are completed once it has been made in euros and before it is converted into roubles.

EU countries, however, have said they want more clarity, while Germany, the bloc’s biggest economy and among the most dependent on Russian gas, says it cannot afford to stop buying Russian supplies, even though it is taking steps to find alternative sources of energy.

A European Commission official told Reuters on Friday the executive will provide EU countries with extra guidance following complaints from some countries that ambiguity would leave different countries reaching different interpretations of what they were allowed to do.

Russia on Friday said it saw no problem with its proposed system.

“If the established procedure for interaction between gas buyers and the authorized bank is observed by the buyer, and there are no problems for the authorized bank in terms of selling currency on the stock exchange due to restrictive measures on the part of foreign states, then there cannot be any obstacles to paying for and receiving natural gas,” Russian Central Bank Governor Elvira Nabiullina said.

The rouble has to an extent benefited from Moscow’s demand for roubles payment. The currency hit its highest level versus the euro in more than two years on Friday supported by capital controls as the central bank cut interest rates for the second time this month.

European gas prices have hit record levels since the invasion of Ukraine by Russia, Europe’s top gas supplier, and were up slightly on Friday.

Helpful ‘Messiness’

Central to the confusion on the part of the European buyers is whether Russia would only consider the payment to be complete after the gas-to-roubles conversion is done — a transaction that would involve Russia’s central bank, which is subject to EU sanctions.

Speaking on condition of anonymity, an EU diplomat admitted a certain amount of ambiguity could be helpful as the bloc seeks to prevent any widening of divisions between countries, which have different levels of reliance on Russia and different deadlines to make payments.

“In the circumstances, a little bit of a messiness might just be preferable,” the diplomat said.

Poland and Bulgaria have contracts with Gazprom due to expire at the end of this year, which meant their search for alternative supplies was already advanced. Poland also has very healthy gas stocks around 77 percent full.

Austria’s OMV, which has a contract with Gazprom until 2040, said it was analizing how a change could be implemented for it to pay in roubles without breaching sanctions when next payment is due in May.
Germany’s advice on Friday echoed that given by the Commission last week, but the Commission also warned complying fully with Russia’s scheme could breach the bloc’s sanctions.

Germany’s leading energy companies Uniper and RWE both declined to comment.

EnBW’s VNG unit on Friday said it is staying within the law when it comes to paying for Russian volumes required under current currency requirements, adding it will not unveil details of contracts with its suppliers.

— Reuters


AI will never replace human creativity, says SRMG CEO 

Updated 30 January 2026
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AI will never replace human creativity, says SRMG CEO 

  • Speaking to Maya Hojeij, senior business anchor at Asharq with Bloomberg, Jomana R. Alrashid expressed pride in SRMG platforms that had absorbed and adopted AI

RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday. 

“You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit. 

“We will never eliminate that human role which comes in to actually tell that story, do the actual investigative reporting around it, make sure to be able to also tell you what’s news or what’s factual from what’s wrong ... what’s a misinformation from bias, and that’s the bigger role that the editorial player does in the newsroom.”

Speaking on the topic of AI, moderated by Maya Hojeij, senior business anchor at Asharq with Bloomberg, the CEO expressed her pride in SRMG platforms that had absorbed and adopted AI in a way that was “transformative.”

“We are now translating all of our content leveraging AI. We are also now being able to create documentaries leveraging AI. We now have AI-facilitated fact-checking, AI facilities clipping, transcribing. This is what we believe is the future.”

Alrashid was asked what the journalist of the future would look like. “He’s a journalist and an engineer. He’s someone who needs to understand data. And I think this is another topic that is extremely important, understanding the data that you’re working with,” she said.

“This is something that AI has facilitated as well. I must say that over the past 20 years in the region, especially when it comes to media companies, we did not understand the importance of data.”

 

The CEO highlighted that previously, media would rely on polling, surveys or viewership numbers, but now more detailed information about what viewers wanted was available. 

During the fireside session, Alrashid was asked how the international community viewed the Middle Eastern media. Alrashid said that over the past decades it had played a critical role in informing wider audiences about issues that were extremely complex — politically, culturally and economically — and continued to play that role. 

“Right now it has a bigger role to play, given the role again of social media, citizen journalists, content creators. But I also do believe that it has been facilitated by the power that AI has. Now immediately, you can ensure that that kind of content that is being created by credible, tier-A journalists, world-class journalists, can travel beyond its borders, can travel instantly to target different geographies, different people, different countries, in different languages, in different formats.”

She said that there was a big opportunity for Arab media not to be limited to simply Arab consumption, but to finally transcend borders and be available in different languages and to cater to their audiences. 

 

The CEO expressed optimism about the future, emphasizing the importance of having a clear vision, a strong strategy, and full team alignment. 

Traditional advertising models, once centered on television and print, were rapidly changing, with social media platforms now dominating advertising revenue.

“It’s drastically changing. Ultimately in the past, we used to compete with one another over viewership. But now we’re also competing with the likes of social media platforms; 80 percent of the advertising revenue in the Middle East goes to the social media platforms, but that means that there’s 80 percent interest opportunities.” 

She said that the challenge was to create the right content on these platforms that engaged the target audiences and enabled commercial partnerships. “I don’t think this is a secret, but brands do not like to advertise with news channels. Ultimately, it’s always related with either conflict or war, which is a deterrent to advertisers. 

“And that’s why we’ve entered new verticals such as sports. And that’s why we also double down on our lifestyle vertical. Ultimately, we have the largest market share when it comes to lifestyle ... And we’ve launched new platforms such as Billboard Arabia that gives us an entry into music.” 

Alrashid said this was why the group was in a strong position to counter the decline in advertising revenues across different platforms, and by introducing new products.

“Another very important IP that we’ve created is events attached to the brands that have been operating in the region for 30-plus years. Any IP or any title right now that doesn’t have an event attached to it is missing out on a very big commercial opportunity that allows us to sit in a room, exchange ideas, talk to one another, get to know one another behind the screen.” 

The CEO said that disruption was now constant and often self-driving, adding that the future of the industry was often in storytelling and the ability to innovate by creating persuasive content that connected directly with the audience. 

“But the next disruption is going to continue to come from AI. And how quickly this tool and this very powerful technology evolves. And whether we are in a position to cope with it, adapt to it, and absorb it fully or not.”