Meta’s #SheCreates celebrates MENA’s inspiring women

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Updated 28 April 2022
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Meta’s #SheCreates celebrates MENA’s inspiring women

  • E-book shines ‘much-needed spotlight’ on 30 female leaders
  • Entrepreneurs, CEOs and journalists among those recognized

DUBAI: Meta has launched the second edition of its annual #SheCreates initiative, this time celebrating 30 women from across the MENA region.

Last year, the e-book shone the spotlight on women who had overcome unforeseen challenges during the pandemic. This year, it celebrates women from all areas who have used their entrepreneurial and leadership skills to build careers, businesses and communities.

Among the women recognized are Jomana Al-Rashid, CEO of Saudi Research and Media Group; Caroline Faraj, vice president of CNN and head of Arabic services; and Mina Al-Oraibi, the Iraqi-British editor-in-chief of The National.

They all shared their challenges, learnings and advice in the e-book in the hope they might help to inspire the next generation of female leaders.

Al-Rashid wrote: “As a journalist, I was driven by the importance of telling our own stories; as a media adviser, I was motivated to open doors for those who were often overlooked; and now as CEO of SRMG, I am using our regional reach and global status to guarantee that a new generation of voices are empowered and enabled.”

Al-Oraibi wrote: “I knew I wanted to be a journalist from when I was at school, but I chose to study history to understand how our past shapes our future.”

Derya Matras, Meta’s vice president for Africa, Middle East and Turkey, said: “Today’s women and those who identify as women experience a myriad of unparalleled challenges — the glass ceiling, the unconscious bias and the unrelenting expectation to care for others.

“I am incredibly proud to launch the book’s second edition, shining a much-needed spotlight on the incredible women from the MENA region who are making a real difference, creating change, breaking down barriers, and redefining what’s possible across all professions, sectors and industries.”

The book was designed by Nourane Owais, the founder of Rejiggers creative agency and Courtyard 66 studios in Cairo.

It is available for download here.


EU warns Meta it must open up WhatsApp to rival AI chatbots

Updated 09 February 2026
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EU warns Meta it must open up WhatsApp to rival AI chatbots

  • The EU executive on Monday told Meta to give rival chatbots access to WhatsApp after an antitrust probe found the US giant to be in breach of the bloc’s competition rules

BRUSSELS: The EU executive on Monday told Meta to give rival chatbots access to WhatsApp after an antitrust probe found the US giant to be in breach of the bloc’s competition rules.
The European Commission said a change in Meta’s terms had “effectively” barred third-party artificial intelligence assistants from connecting to customers via the messaging platform since January.
Competition chief Teresa Ribera said the EU was “considering quickly imposing interim measures on Meta, to preserve access for competitors to WhatsApp while the investigation is ongoing, and avoid Meta’s new policy irreparably harming competition in Europe.”
The EU executive, which is in charge of competition policy, sent Meta a warning known as a “statement of objections,” a formal step in antitrust probes.
Meta now has a chance to reply and defend itself. Monday’s step does not prejudge the outcome of the probe, the commission said.
The tech giant rejected the commission’s preliminary findings.
“The facts are that there is no reason for the EU to intervene,” a Meta spokesperson said.
“There are many AI options and people can use them from app stores, operating systems, devices, websites, and industry partnerships. The commission’s logic incorrectly assumes the WhatsApp Business API is a key distribution channel for these chatbots,” the spokesperson said.
Opened in December, the EU probe marks the latest attempt by the 27-nation bloc to rein in Big Tech, many of whom are based in the United States, in the face of strong pushback by the government of US President Donald Trump.
- Meta in the firing line -
The investigation covers the European Economic Area (EEA), made up of the bloc’s 27 states, Iceland, Liechtenstein and Norway — with the exception of Italy, which opened a separate investigation into Meta in July.
The commission said that Meta is “likely to be dominant” in the EEA for consumer messaging apps, notably through WhatsApp, and accused Meta of “abusing this dominant position by refusing access” to competitors.
“We cannot allow dominant tech companies to illegally leverage their dominance to give themselves an unfair advantage,” Ribera said in a statement.
There is no legal deadline for concluding an antitrust probe.
Meta is already under investigation under different laws in the European Union.
EU regulators are also investigating its platforms Facebook and Instagram over fears they are not doing enough to tackle the risk of social media addiction for children.
The company also appealed a 200-million-euro fine imposed last year by the commission under the online competition law, the Digital Markets Act.
That case focused on its policy asking users to choose between an ad-free subscription and a free, ad-supported service, and Brussels and Meta remain in discussions over finding an alternative that would address the EU’s concerns.