NEOM pitches investment opportunities to more than 700 US business leaders

NEOM’s CEO Nadhmi Al-Nasr (Supplied)
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Updated 24 April 2022
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NEOM pitches investment opportunities to more than 700 US business leaders

RIYADH: More than 700 US business, sustainability, and investment leaders attended a series of showcase events to highlight the development of NEOM, the $500 billion project owned by Saudi Arabia’s Public Investment Fund, according to the project’s CEO.

The “Discover NEOM” events followed on from a similar exercise in London last year.

NEOM’s CEO Nadhmi Al-Nasr said: “We came to the US to explore the significant market opportunities that NEOM presents to American corporations, to showcase the great progress NEOM has made and to discuss how we can best support the collaborative international effort to address global challenges.”

As well as the “Discover NEOM” events, the organization held a special reception at the Saudi Embassy in Washington, DC to honor students on NEOM’s scholarship program, in the presence of the Saudi Ambassador to the US, Princess Reema bint Bandar.

NEOM plans to expand its events to reach more destinations all over the globe, it said in a statement.

FASTFACTS

The NEOM project is being developed in Tabuk, in the northwest of Saudi Arabia.

More than $500 billion will be invested, with money coming from the Kingdom’s Public Investment Fund as well as private businesses.

A smart city known as ‘The Line’ will be part of the project, and will have no carbon emissions, as well as no streets and cars.

A floating industrial city known as ‘Oxagon’ will be focused on manufacturing and research.

The US programme comes a month after the CEO of PIF-backed Saudi Jada announced it planned to double investments in NEOM.

Adel Al-Ateeq was speaking in March after it was announced the project had struck a partnership agreement with the US city of Miami.

“We are looking to increase the volume of investment 100 percent, by more than SR4 billion ($1.06 billion),” Al-Ateeq said.

The NEOM megaproject aims to transform the Kingdom’s northwest Red Sea coast to a high-tech hub.

This falls in line with Saudi Vision 2030 to drift away from crude, raise investments, and untie social restrictions.

Earlier this week it was reported the solar and wind power projects aimed at supplying electricity to the $6.5 billion planned green hydrogen-based ammonia plant in NEOM are expected to be situated in northwest Saudi Arabia — close to the border with Jordan, reported Meed, citing an industry source. 

According to the report, the engineering, procurement and construction, also known as the EPC contract, will be awarded as one tranche.

The report said four firms including Energy China, Power China Huadong, Sepco 3, and Larsen and Toubro India are vying for the contract which could be awarded by the end of this month. 


UAE’s residential real estate market to see softer home sales

Updated 21 February 2026
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UAE’s residential real estate market to see softer home sales

  • Moody’s sees mild softening of prices over the next 12 - 8 months as rising completions add supply

RIYADH: The UAE’s residential real estate market is expected to see a modest decline in developer sales and a mild softening of prices over the next 12 to 18 months as rising completions add supply, Moody’s said.

Despite near-term easing, the credit ratings agency noted that developers are supported by strong revenue backlogs and solid financial positions, while regulatory measures have reduced banks’ exposure to the construction and property sectors, helping to preserve robust solvency and liquidity buffers across the financial system.

The broader trend is reflected in the UAE’s real estate market, which recorded a strong performance during the first three quarters of 2025, according to Markaz.

In Dubai, transaction values increased 28.3 percent year on year to 554.1 billion Emirati dirhams ($150.88 billion), while Abu Dhabi recorded total sales of 58 billion dirhams, up 75.8 percent year on year. The number of transactions in Abu Dhabi rose 42.3 percent to 15,800.

The report said: “After five years of extraordinary growth in the UAE’s residential real estate market, particularly in Dubai, we expect developer sales to decline modestly and some price softening over the next 12 to 18 months as rising completions add supply. 

“From 2026 to 2028, around 180,000 new units will be completed in Dubai, a significant increase from prior years that is likely to weigh on demand and slow price growth. 

“However, fundamentals remain supportive, underpinned by continued population growth and an influx of high-net-worth individuals. Rated developers’ credit quality will remain resilient, supported by strong revenue backlogs, front-loaded payment plans and solid financial positions.”

Munir Al-Daraawi, founder and CEO of Dubai-based Orla Properties, told Arab News the Moody’s report underscores what the firm is seeing on the ground, namely “a market that is successfully transitioning from a period of extraordinary growth to one of sustainable stability.”

He added: “While a mild softening of prices and a modest decline in sales are anticipated over the next 12 to 18 months, these are natural adjustments for a maturing global hub like Dubai.” 

Al-Daraawi believes the the projected delivery of 180,000 units between 2026 and 2028 is not a cause for concern, but “a reflection of the UAE’s long-term appeal to high-net-worth individuals and a growing population.”   

The CEO added: “The report rightly points out that fundamentals remain supportive, underpinned by Dubai’s 2040 Urban Master Plan and a significant influx of global talent.” 

He went on to note that the resilience of the sector is further bolstered by the solid financial positions of developers and the strong regulatory measures that have shielded the banking sector from excessive exposure.

“This creates a robust ecosystem where credit quality remains high, even as we navigate a more competitive landscape. For boutique and luxury-focused developers, the current environment emphasizes the importance of quality, execution, and strategic capital allocation — factors that will continue to define the UAE’s real estate success story,” said Al-Daraawi. 

The current environment emphasizes the importance of quality, execution, and strategic capital allocation.

Munir Al-Daraawi, Founder and CEO of Orla Properties

Riad Gohar, co-founder and CEO of BlackOak Real Estate, told Arab News that while Moody’s is correct to say that supply is rising, the conclusion of a broad slowdown ignores the structure of this current economic cycle.

He added: “First, this is not a debt-fueled market. Around 83 percent of Dubai residential transactions in 2024 and 2025 were non-mortgaged. That means the market is equity-driven, not credit-driven. When cycles are not built on leverage, corrections are typically shallow and segmented, not systemic. “

He added that the macroeconomic backdrop is stronger than in past cycles, driven by sustained non-oil gross domestic product increase, structural reforms, population growth, and capital inflows aligned with long-term national plans.

“Demand is not purely speculative; it is driven by migration, business formation, and wealth relocation,” the CEO said.

“Third, prime vs. non-prime must be separated. Any pressure from increased completions is more likely to affect marginal locations, not established prime areas supported by global HNWI inflows. Historically, prime assets in Dubai have shown resilience even during broader market pauses,” Gohar added.

He continued to clarify that for smaller developers, some may feel margin compression if sales moderate, but this becomes a consolidation phase, not a systemic risk.

“Banks’ real estate exposure has already declined to around 12 percent of total loans — from 19 percent in 2021 — and NPLs (non-performing loans) are low at 2.9 percent, meaning financial contagion risk is limited. Regulatory escrow structures and stricter oversight further reduce spillover,” the CEO said.

“We are in a capital-rich, cash-driven cycle, regulated market with strong GDP and population growth. If anything, weaker fringe players exiting would strengthen the core not destabilize it,” he said.

The Moody’s report highlighted that while most developers it rates will generate “substantial excess cash” over the next two to three years, there will be fewer opportunities to make significant investments, especially within the Dubai real estate market.

As well as prompting a shift toward corporate governance and, in particular, how developers deploy their rising liquidity, some firms are looking to diversify beyond their core business models.

“For instance, Binghatti has recently launched its first master-planned villa community, marking a departure from its historical focus on single-plot high-rise developments, as demand for villas continues to outperform that for apartments,” said the report.

It continued: “Others are looking beyond Dubai and the UAE for growth, whether through geographic diversification or expansion into unrelated sectors.

“For example, Damac’s owner, Hussain Sajwani, has announced significant planned investments in data center development across the US and Europe.

“Emaar continues to develop actively in Egypt and India and is evaluating potential entry into China and the US. Aldar has started development projects in the UK and Egypt, while Arada has begun building in Australia and the UK and Sobha is expanding into the US.”