Minister says Lebanon seeks restoration of trade ties with Saudi Arabia amid economic crisis

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Updated 15 March 2022
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Minister says Lebanon seeks restoration of trade ties with Saudi Arabia amid economic crisis

RIYADH: Following the consequence of the Russian-Ukrainian conflict and the GCC import ban, Lebanon is keen on restoring trade ties with Saudi Arabia that in 2020 amounted to over $200 million in exports.

In an interview with Arab News, Lebanese Minister of Economy and Trade Amin Salam said he is “working diligently to improve economic relations with the GCC countries, particularly with Saudi Arabia.”

The country has been stuck in an economic sandstorm that has clouded the region because of the inflationary climate and the impoverished import-export situation.

It has been in dire straits since the economic crisis of 2019 that led to the devaluation of the Lebanese pound and soaring consumer goods prices, making it one of the world’s worst economic crises, found the World Bank.

In value terms, Lebanon’s GDP fell from about $52 billion in 2019 to $33.38 billion in 2020 and an estimate of $21.8 billion in 2021, the most significant decrease among 193 nations.

This meltdown, coupled with the Beirut port blast of August 2020, described as the world’s largest non-nuclear explosion, impacted 56 percent of the private businesses in Beirut and slowed down the operations of Beirut port, announced a Human Rights Watch, HRW, study.

According to the World Bank’s Lebanon Economic Monitor, the country’s intended downturn was also fueled by the country’s elite, who have long seized power and profited from the nation’s economic rents.


Lebanese-GCC economic ties

Besides Lebanese politicians enduring several global sanctions, the country also lost trade ties with the GCC following attempts to smuggle drugs, particularly Captagon, into the region. To wipe out its chequered past, it is now on a revival mission to restore these economic partnerships.

The Lebanese authorities have been actively combating drug smuggling to the GCC and Saudi Arabia. Last January, Internal Security Forces in Lebanon foiled an attempt to smuggle large numbers of Captagon tablets via Jordan in a coffee cargo bound for Saudi Arabia.

The beleaguered country knows that it can only resume trade with Saudi Arabia and other Gulf countries after earning the legitimacy of a drug-free and terror-free nation.

Lebanese Minister of Economy and Trade also highlighted the importance of Saudi Arabia in Lebanon’s import-export trade balance.

“While comparing bilateral trade, Saudi Arabia is probably the only country with a perfect trade balance with Lebanon,” he added.

The mechanism for improving these trade ties, according to Salam, is “an ongoing exercise because there’s a trust element that needs to be earned.”

“We are very optimistic that on the economy front, we will manage to get through this. And we will get back on track with Saudi Arabia,” he added.

Depleting food basket

The international forex trade has been highly volatile and southbound following the Russian-Ukrainian war and increased oil and commodities prices.

What makes the issue more grave is the current wheat reserves of Lebanon can only last for 45-60 days as 60 percent of the country’s wheat imports came from Ukraine, pointed out Salam.

However, he appealed to the Lebanese citizens to not get afraid of the shortage, assuring them that his ministry is importing 50,000 tons of wheat, which the ministry is working on concluding next week. 
“There’s no need to go into panic mode on food shortage,” assured Salam.

The country has seen a heavy deficit in the government’s and the central bank’s reserves. Citizens are still fearful of the unprecedented higher prices as the government can no longer subsidize these essential commodities.

The minister, however, explained that they “are not relying on reserves of the central bank or the Ministry of Finance.” 

“We are working on multiple avenues, including support from the World Bank, providing potential financing to our security needs, in addition to support in donation form that we are requesting from several countries,” he elaborated.

A food security crisis is not the only catastrophe the Lebanese are afraid of in the near future.

Early this month, official fuel prices soared in the country. A 20-liter canister of gasoline reached over 400,000 Lebanese pounds, or $20. A 20-liter diesel canister cost 375,000 Lebanese pounds.

This price rise led to citizens queuing up on gas stations panicking over fuel shortage and potential hyperinflation of prices.

Strangely, gasoline prices continue to rise in Lebanon, given that global fuel prices have fallen sharply over the past few days.

This price stagnancy is mainly because monopolized, government-protected exclusive agencies generally set the prices higher than market rate. Last month, Lebanon’s parliament passed the long-awaited competition bill that scrapped the exclusive dealership programs.

However, the issue in Lebanon is the execution of such laws and not their drafting. Minister Amin Salam emphasized that their next mission is to execute this competition law.

“It has been valued by all the international organizations, particularly the IMF, because it’s the first set of reforms that meets the prerequisites of the IMF and the WTO,” added Salam while elaborating on the competition law.

The minister also explained how this could improve the pricing system in Lebanon as it will regularise the supply and demand situation. “Lifting the protection of the exclusive agencies of the government will have a big positive impact on the economy, bringing down prices by 20 to 40 percent,” he said.

The last resort

Lebanon is also signing investment agreements with French shipping giant CMA CGM and several other companies to restore Beirut’s port and improve economic activity.

The country is also keen on attracting more investors to improve its economic performance gradually.

“France is really in the forefront of those investment opportunities. And they are already on board for several projects. So, we are hoping to see more involvement from other countries,” explained Salam.

The IMF is planning on visiting Lebanon at the end of March or early April. They have been in weekly discussions with the Lebanese committee, and the state is working on meeting the requirements needed to receive monetary aid.

“Some of their priorities are finalizing the budget and the audits of the central bank,” said Salam.

With inflation, poverty, unemployment and immigration rates reaching all-time highs, Saudi Arabia, UAE and France are working on a joint mechanism to financially support several sectors in Lebanon through direct donations to local initiatives.

 


AI will never replace human creativity, says SRMG CEO 

Updated 30 January 2026
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AI will never replace human creativity, says SRMG CEO 

  • Speaking to Maya Hojeij, senior business anchor at Asharq with Bloomberg, Jomana R. Alrashid expressed pride in SRMG platforms that had absorbed and adopted AI

RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday. 

“You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit. 

“We will never eliminate that human role which comes in to actually tell that story, do the actual investigative reporting around it, make sure to be able to also tell you what’s news or what’s factual from what’s wrong ... what’s a misinformation from bias, and that’s the bigger role that the editorial player does in the newsroom.”

Speaking on the topic of AI, moderated by Maya Hojeij, senior business anchor at Asharq with Bloomberg, the CEO expressed her pride in SRMG platforms that had absorbed and adopted AI in a way that was “transformative.”

“We are now translating all of our content leveraging AI. We are also now being able to create documentaries leveraging AI. We now have AI-facilitated fact-checking, AI facilities clipping, transcribing. This is what we believe is the future.”

Alrashid was asked what the journalist of the future would look like. “He’s a journalist and an engineer. He’s someone who needs to understand data. And I think this is another topic that is extremely important, understanding the data that you’re working with,” she said.

“This is something that AI has facilitated as well. I must say that over the past 20 years in the region, especially when it comes to media companies, we did not understand the importance of data.”

 

The CEO highlighted that previously, media would rely on polling, surveys or viewership numbers, but now more detailed information about what viewers wanted was available. 

During the fireside session, Alrashid was asked how the international community viewed the Middle Eastern media. Alrashid said that over the past decades it had played a critical role in informing wider audiences about issues that were extremely complex — politically, culturally and economically — and continued to play that role. 

“Right now it has a bigger role to play, given the role again of social media, citizen journalists, content creators. But I also do believe that it has been facilitated by the power that AI has. Now immediately, you can ensure that that kind of content that is being created by credible, tier-A journalists, world-class journalists, can travel beyond its borders, can travel instantly to target different geographies, different people, different countries, in different languages, in different formats.”

She said that there was a big opportunity for Arab media not to be limited to simply Arab consumption, but to finally transcend borders and be available in different languages and to cater to their audiences. 

 

The CEO expressed optimism about the future, emphasizing the importance of having a clear vision, a strong strategy, and full team alignment. 

Traditional advertising models, once centered on television and print, were rapidly changing, with social media platforms now dominating advertising revenue.

“It’s drastically changing. Ultimately in the past, we used to compete with one another over viewership. But now we’re also competing with the likes of social media platforms; 80 percent of the advertising revenue in the Middle East goes to the social media platforms, but that means that there’s 80 percent interest opportunities.” 

She said that the challenge was to create the right content on these platforms that engaged the target audiences and enabled commercial partnerships. “I don’t think this is a secret, but brands do not like to advertise with news channels. Ultimately, it’s always related with either conflict or war, which is a deterrent to advertisers. 

“And that’s why we’ve entered new verticals such as sports. And that’s why we also double down on our lifestyle vertical. Ultimately, we have the largest market share when it comes to lifestyle ... And we’ve launched new platforms such as Billboard Arabia that gives us an entry into music.” 

Alrashid said this was why the group was in a strong position to counter the decline in advertising revenues across different platforms, and by introducing new products.

“Another very important IP that we’ve created is events attached to the brands that have been operating in the region for 30-plus years. Any IP or any title right now that doesn’t have an event attached to it is missing out on a very big commercial opportunity that allows us to sit in a room, exchange ideas, talk to one another, get to know one another behind the screen.” 

The CEO said that disruption was now constant and often self-driving, adding that the future of the industry was often in storytelling and the ability to innovate by creating persuasive content that connected directly with the audience. 

“But the next disruption is going to continue to come from AI. And how quickly this tool and this very powerful technology evolves. And whether we are in a position to cope with it, adapt to it, and absorb it fully or not.”