AEON’s leaders bet big on sustainability blueprints

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Updated 10 March 2022
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AEON’s leaders bet big on sustainability blueprints

RIYADH: AEON Strategy, an advisory firm founded by Princess Noura bint Turki Al-Saud and Princess Mashael Saud Al-Shalan, aims to lead Saudi Arabia toward a more sustainable future by designing policies that create and maintain benefits for the economy, ecology and society.
As part of its mission, the company is focusing on sustainable development through social, economic, and ecological well-being through policy design and project management.

We deployed more and more of our efforts into very ambitious policies, helping push the ambition of climate policy in the Kingdom, things like the circular carbon economy

Princess Mashael Al-Shalan, co-founder of AEON

Their strategy and policy design will facilitate ideal alternatives for environmental sustainability that are compatible with the surrounding environment.
“Within the Arab community, specifically people working within the sustainability sphere, there’s so much knowledge that our ancestors had. As Arabs, by definition, we were always sustainable,” Princess Mashael Saud Al-Shalan, the founding partner of AEON Strategy, told Arab News.

We are evolving day by day, always making adjustments where it’s needed. We talk about sustainability, and a big component of being sustainable is being resilient, and we like to apply that to our own personal and professional lives

Princess Noura bin Turki, co-founder of AEON

Aligning her vision on this sustainability ethos, the company has set up a project management system that, through thorough planning and personalizing each project to its surrounding ecosystem, creates suitable solutions that preserve the environment.
“As Saudis and as Muslims, we’re brought up in our own religion to constantly be sustainable. We’re one of the first religions to plan wars around not cutting trees, around being kind to animals and elders that were there before us,” she added.

The Vision 2030 effect

A catalytic development fueling this sustainability drive is the shift from Saudi Arabia’s overdependence on oil for revenue toward environmental sustainability. When the world is attempting to cut fossil fuel usage and carbon emissions, the Saudi government is firming up to policies to diversify its economy.

Five years after launching the national reform program of “Vision 2030,” the Kingdom has been on a war footing to move the region into a more ecologically sustainable society.
The steps include investing in renewables, especially solar power, minimizing domestic energy and oil consumption and pushing carbon capture technology. 

 

Greenlighting sustainability

“We deployed more and more of our efforts into very ambitious policies, helping push the ambition of climate policy in the Kingdom, things like the circular carbon economy,” said Princess Mashael on the firm’s aspirations to create a positive impact on the economy and environment.

The co-founder of AEON Strategy, Princess Noura bint Turki Al-Saud, further emphasized the importance of micro-sustainability. For the advisory firm, micro-sustainability is the accumulated individual-level environmental activities that combined may have a substantial environmental impact
“I would say you need to work on yourself before looking around. If you are not sustainable as a human being, I think it becomes very difficult for you to project sustainability to everyone,” said Princess Noura.
“We are evolving day by day, always making adjustments where it’s needed. We talk about sustainability, and a big component of being sustainable is being resilient, and we like to apply that to our own personal and professional lives,” she said while adding that individual effort, habit modification, and attitude adjustments toward recycling and being energy-efficient at a household level will go a long way in bringing about sustainable change.

“You need to have integrity, passion and perseverance. If you have those, then I think you are able to succeed in anything,” said Princess Noura, enlightening on the key pillars for women and men succeeding in the GCC.

The path to sustainability also comes with a lot of identifying goals. “We never have short- and medium-term goals; we always have long-term goals. We have short- and medium-term adaptability mechanisms,” said Princess Mashael.

“With what COVID has taught us, with all of these differences and opportunities arising, not only the bad things but also the good, you need to be resilient, adaptable and nimble to be able to follow opportunities where they may lie,” she added.

The company has also undergone enough challenges to reach its position today. “There’s a challenge of beating through some of the barriers that you face, whether it’s difficulty of finding clients or difficulty of getting your vision or your idea across,” said Princess Noura while elaborating the hurdles the company had to go through.

The efforts are finally paying dividends. From aspirations to rehabilitate 40 million hectares of desert into greenery, to reducing emissions, supporting green initiatives and businesses and resorting to renewable energy, the Kingdom is well poised to achieve its sustainability dream and exceed expectations of the Vision 2030 blueprint.

 

 


How mining can transform Saudi Arabia’s economy

Updated 07 March 2026
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How mining can transform Saudi Arabia’s economy

  • Kingdom’s mineral wealth valued at $2.5tn, positioning mining as a third pillar of the national economy

RIYADH: Saudi Arabia is accelerating its push into mining as part of its economic transformation under Vision 2030, amid the growing importance of critical minerals and rare earths.

The Kingdom’s mineral wealth is valued at $2.5 trillion, positioning mining as a third pillar of the national economy alongside hydrocarbons.

The mining industry could give Saudi Arabia an edge in transition minerals and supply chains by expanding extraction, processing and the logistics needed to move materials to market, according to economists and industry specialists.

Saudi Arabia is home to more than 45 identified minerals, including gold, copper and uranium, according to the Vision 2030 strategy.

Momentum has been supported by measures aimed at making mining easier to invest in and faster to scale, including updated regulations, digital licensing platforms, specialized mining services, and new transport and rail links to mining areas.

Vision 2030 aims to raise mining’s contribution to gross domestic product to SR240 billion ($63 billion) by 2030, create 200,000 direct and indirect jobs, and attract $27 billion in new investment, according to published government targets.

Signs of progress are starting to show in the mining sector in terms of exploration activity, licensing and new discoveries.

“The mining strategy shows it’s working very well, evidenced by the rapid rise in exploration and industrial licenses, and major new mineral discoveries,” Talat Hafiz, an economist and financial analyst, told Arab News.

Saudi Arabia is undertaking the world’s largest geological survey, covering about 700,000 sq. km of the Arabian Shield for $1.5 billion, he said. 

The number of mining licenses issued exceeds 2,000, according to official data, and the Kingdom’s mineral wealth is valued at 90 percent higher than it was in 2016 when Vision 2030 was rolled out.

A key milestone highlighted in Vision 2030’s mining strategy was the introduction of a new mining investment law, which reduced the tax rate to 20 percent from 45 percent to spur investment and align the sector with global standards.

The Kingdom’s mining resources position it well to be a critical supplier of raw materials that are integral to energy transition as clean-energy technologies require large volumes of mined materials.

Copper is central to electrification and power networks, while battery supply chains rely on minerals such as nickel and lithium. Phosphate is a key industrial input with wider economic value.

Reliable supplies of metals and minerals used in power grids, batteries and electric vehicles can attract investment and support downstream industry in the Kingdom.

Saudi Arabia’s Jabal Sayid site, northeast of Jeddah, ranks among the world’s top four resources for rare earth elements, Khalid Al-Mudaifer, vice minister of industry and mineral resources for mining affairs, recently told Al Eqtisadiah.

It will help meet Saudi Arabia’s needs for minerals used in magnet manufacturing, EVs and wind energy, while also supporting global supply, including the US market, he said.

Mining can also catalyze investment in the Kingdom, widen supply-chain employment, and boost non-oil exports and private-sector growth, according to economists and policymakers.

Mines, processing plants and the infrastructure around them require large upfront capital spending, creating a pipeline of work across construction, equipment, utilities and logistics. 

The mining industry could give Saudi Arabia an edge in transition minerals and supply chains by expanding extraction, processing and the logistics needed to move materials to market. (Shutterstock)

“When a mining sector scales, the economic footprint extends well beyond extraction,” said Turki Al-Nahari, vice president of global mining at Ecolab, told Arab News. “Growth typically occurs across engineering services, industrial water management, logistics, laboratory testing, equipment reliability, environmental services and digital performance systems.

“That shift creates demand for skilled engineers, technicians, data analysts and operational specialists,” he added.

In 2025, Saudi Arabia’s mining exploration budget increased 600 percent to $146 million from $21 million in 2022.

“This growth is driven by ongoing geological surveys, technological advancements and higher exploitation budgets, all of which signal stability and opportunity, attracting foreign investment,” Manraj Lamba, a mining economics analyst at S&P Global, said in a recent report.

Mining projects are easier to finance when the size and quality of the deposit are clear, costs are competitive, and rules and taxes are stable, Abdullah Al-Harbi, an economist familiar with the industry, told Arab News.

Investors want solid feasibility work, credible timelines and evidence a project can stay profitable through swings in commodity prices, Al-Harbi said.

Saudi Arabia’s pipeline includes 24 exploration-stage projects and 17 more advanced developments, according to S&P Global.

“Its proactive approach to geological surveys and resource assessment has uncovered significant potential across gold, copper, phosphate and bauxite,” Lamba said.

Large projects also tend to generate employment across a wider industrial supply chain, including contractors, maintenance, laboratories, transport and a range of operational services.

To boost employment and support hiring and training, Saudi Arabia has moved to standardize job roles and skills for the mining industry. 

HIGHLIGHT

Vision 2030 aims to raise mining’s contribution to gross domestic product to SR240 billion ($63 billion) by 2030, create 200,000 direct and indirect jobs, and attract $27 billion in new investment.

The Kingdom rolled out a framework related to employment and skills in the mining industry in January at the Global Labor Market Conference.

The framework is “a tool which ensures clear definitions of occupations and their required skills,” the Kingdom’s Minister of Industry and Mineral Resources Bandar Al-Khorayef said. It will cover more than 500 job roles, detail the necessary skills, responsibilities and titles, he added.

Exports from the sector are already rising in tandem with investments to develop the industry and create jobs.

Saudi Arabia exported 5.7 million tonnes of phosphate fertilizer in 2024, up about 6 percent from 2023, according to a GASTAT report.

As the energy transition accelerates, Saudi Arabia’s advantage may be strongest beyond extraction alone.

“Saudi Arabia’s most realistic advantage in the accelerating energy transition lies in combining selective mining with strong processing and refining capabilities, supported by its emerging role as a logistics and supply-chain hub,” Hafiz said.

The Kingdom’s position between Africa, Europe, and Asia favors downstream processing and value-added industries, he added.

“Saudi Arabia is prioritizing minerals that are both financeable and strategically aligned with emerging industries such as electric vehicles and clean energy technologies, where markets are clear, and demand is scalable,” Hafiz said.

Aluminum, phosphate, and similar commodities remain a key focus to support local manufacturing, infrastructure development and downstream industries while strengthening export capacity, he said.

“Once construction concludes, the priority shifts to operational stability and performance optimization,” Al-Nahari said.

“Small efficiency gains, applied consistently across large-scale operations, compound materially over time,” influencing cost as well as uptime and competitiveness over the life of a mine, he added.

As the global race toward electrification and decarbonization accelerates, the Kingdom is effectively positioning itself beyond its oil legacy with its strategic commitment to the minerals sector, which will play a critical role in powering the future.

Its investment in exploration, infrastructure, and downstream processing anchor it as a pivotal supplier in the critical minerals and rare earths value chain in the era of energy transition.