SSC makes Super Bowl history with Arabic coverage

SSC’s team was the first Arab team to cover the event from inside the stadium in the US.
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Updated 20 February 2022
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SSC makes Super Bowl history with Arabic coverage

Saudi Sports Company channels concluded its coverage of the Super Bowl match between the Los Angeles Rams and the Cincinnati Bengals, which ended Feb. 14 with a 23-20 victory at SoFi Stadium in Los Angeles.

The event, which was watched by hundreds of millions on screen, is considered the most prominent international sporting event, and was broadcast by SSC channels and the Shahid application in its sports package.

SSC’s team was the first Arab team to cover the event from inside the match stadium in the US.

The coverage, which began more than a week ago, also witnessed the presence of an analytical studio that provided Arabic commentary for the first time in Super Bowl history.

The match was attended by many international stars and celebrities from the fields of art, sports and politics, with a halftime performace by legendary entertainers Eminem, Dr. Dre, Kendrick Lamar, Mary J Blige, in addition to Snoop Dogg.

This momentum of Super Bowl in 2022 elevated the pricing bar of television advertising to be at the highest end, worldwide.


SUDO Consultants Signs Strategic Collaboration Agreement with AWS to Accelerate Cloud, AI, and Digital Transformation in Saudi Arabia

Updated 19 January 2026
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SUDO Consultants Signs Strategic Collaboration Agreement with AWS to Accelerate Cloud, AI, and Digital Transformation in Saudi Arabia

SUDO, an AWS Premier Tier Services Partner with competencies in DevOps, migration, modernization, and AI/ML solutions, has signed a strategic collaboration agreement with Amazon Web Services, Inc.. The partnership is aligned with Saudi Vision 2030 goals in technology innovation, economic diversification, and large-scale digital capability building.

As part of the SCA, SUDO will work with AWS to help customers accelerate their cloud adoption journeys, modernize legacy systems, and build secure, scalable digital platforms powered by AWS’s regional infrastructure. SUDO will support public and private sector entities to adopt cloud and AI faster, reduce technical debt, and strengthen their digital foundations in line with the Kingdom’s transformation priorities.

“Deepening our collaboration with AWS allows us to significantly expand the strategic support we provide to public and private sector entities across Saudi Arabia,” said Hameedullah Khan, CEO of SUDO. “Together, we will help organizations adopt cloud, scale AI-driven innovation, transform core processes securely, and accelerate their digital ambitions.”

“We’re excited to see SUDO deepen its collaboration with AWS as a regional launch partner in the Kingdom,” said Asif Ali, director of information technology, Ahmed A. Abed Trading Company.

This collaboration underscores the value of SUDO and AWS to provide flexibility and unlock greater business value for customers across industries. 

About SUDO

SUDO, an AWS Premier Partner, helps organizations across the Middle East migrate, modernize and innovate on the cloud. The company specializes in cloud transformation, DevOps and AI solutions built on AWS, supporting enterprises and government entities through end‑to‑end cloud adoption — from strategy and implementation to ongoing managed services. With strong regional expertise and a highly certified engineering team, SUDO works to accelerate growth, reduce complexity and enable customers to maximize the value of AWS technologies.