Valentine’s Day: Roses are red, violets are blue, let me make a perfume for you

Couples in Riyadh enjoying the first session of making perfume blends. (Supplied)
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Updated 14 February 2022
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Valentine’s Day: Roses are red, violets are blue, let me make a perfume for you

  • The world of perfume is full of memories and romance

JEDDAH: Red roses, amazing gift wraps, treats, surprises, love confessions and more. Valentine’s Day is here again, and couples all around the world, and in Saudi Arabia too, are looking for something special to express their love for their significant other.
They may be buying them a gift, taking them to the restaurant of their choosing or doing some kind of an activity together.
One perfume maker in Riyadh is inviting couples to enjoy an immersive Valentine’s Day experience with a difference.
Reem Saleh, who has nine years’ experience in perfume making, told Arab News that she considers perfumes a great way to express love. So she has decided to dedicate a full perfume-making session for Riyadh couples, so they can live the day to the fullest.
“The world of perfume is full of memories and romance. The special part of the brain is responsible for smell. It is called the limbic system and is responsible for memories, places and people. When you tune into a smell, your memory may bring you a flashback of beautiful days, people, places, or even countries you have visited.”

“When we think of romance in any relationship, immediately our brains recall related perfumes,” she added. “The heart note of romantic perfumes often falls under the category of floral notes such as orchid, violet, jasmine and citrusy, combined with a little powdery and musk note.”
The experience she offers is called “Create your special perfume with the love of your life.” It includes a Rolls-Royce pickup to drive couples from their home to all the locations they will visit throughout the day.
She has a selection of 60 quality fragrances, notes, and oily perfumes to help the couples to make their special perfume blends.
They receive a Valentine-themed apron and at the end of the session take home the blends they have made together with their names engraved on each bottle.

The experience includes a meal at Mizo, a fine dining restaurant that offers an international menu. During the dinner, couples will be offered the chance to choose their favorite playlist.
Maha Abukhalil, happily married for 27 years, enjoys celebrating Valentine’s Day with her husband every year. She told Arab News that she is a perfume admirer.
“Nina Ricci Love in Paris that was launched in 2004 and Diva for Women by Emanuel Ungaro, Eau de Parfum Spray that was launched in 1983 are my best two perfumes. Notes in these two perfumes really take me back to our first amazing, unforgettable moments together. I use them every day, and my husband makes sure to bring them to me always.”
Abdullah Shaheen, a 31-year-old married Saudi engineer, is in love with perfumes and perfume-related gifts. He told Arab News, “I like perfume blends made in Riyadh in Souq Al Zel. My wife makes sure to surprise me with one of my favorite perfumes there. It is a very generous, affectionate gesture, and I wish her and all couples in Saudi Arabia a pleasant Valentine’s Day.”

 


Sneakerheads from around world descend on Riyadh for Sneaker Con 2026

Updated 29 January 2026
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Sneakerheads from around world descend on Riyadh for Sneaker Con 2026

  • Capital’s edition highlights Saudi Arabia’s rising profile in global lifestyle, pop culture scene

Sneaker Con 2026 brought global sneaker culture to the Saudi capital, transforming Cool Arena at Boulevard City this week into a vibrant meeting point for youngsters in search of streetwear and collectibles.

The event, which ran from Monday to Wednesday, is known for gathering collectors, resellers, brands, influencers, and fans under one roof, and its Riyadh edition highlighted Saudi Arabia’s rising profile in the global lifestyle and pop culture scene.

It featured a large-scale marketplace in which visitors could buy, sell and trade rare and limited-edition sneakers, supported by authentication services that ensured credibility and trust in a market driven by exclusivity.

Beyond commerce, the event offered panel discussions, live DJ sets, interactive challenges, art installations and appearances by regional and international creators, capturing the broader street culture that surrounds sneakers.

Free to attend with prior registration and running daily from late afternoon into the night, the event formed part of the wider Riyadh Season calendar, reinforcing the city’s ambition to host world-class cultural experiences that resonate with a young, creative and globally connected audience.

Sneaker Con 2026 brought global sneaker culture to the Saudi capital.  (AN photo/Rahaf Jambi)

International brands from across the globe were among the standout participants. Puerto Rican brand We Got Kicks made its presence felt, with representative Jorge Andres highlighting the brand’s enthusiasm for entering the Saudi market.

Andres said the invitation to Riyadh marked an important milestone, and he told Arab News: “We really want to bring our brand to Saudi Arabia and raise awareness. Everyone here is very nice, and people genuinely care.”

Another major draw was Urban Necessities, a globally recognized consignment shop known for sourcing hard-to-find sneakers.

Jaysse Lopez, one of the brand’s founders, shared his journey and strong connection to Saudi Arabia. Originally from Puerto Rico and now based in Las Vegas, Lopez explained that Urban Necessities focused on rare pieces not commonly found in mainstream retail.

He said: “Urban Necessities is a consignment shop that focuses on all the things you don’t see every day: the hard-to-find sneakers. It’s for all walks of life.”

Lopez noted that the brand has been present in Riyadh for nearly three years, with a store in Boulevard City, and had played a role in helping bring Sneaker Con to the Kingdom.

Speaking about popular collaborations, he highlighted the continued demand for Travis Scott releases.

Sneaker Con 2026 brought global sneaker culture to the Saudi capital.  (AN photo/Rahaf Jambi)

“He has a very big following, and his collaborations with Nike and Jordan always sell out,” Lopez said. “The demand is extremely high.”

Reflecting on his visits to the Kingdom, Lopez described Saudi Arabia as a place of rapid change and opportunity, and added: “This is my third time here. It’s amazing to see how much has changed in just one year, and over the three years I’ve been coming.

“The people are kind, the culture is beautiful, and it gets harder to leave every time.”

Regional participation was also strong. From Qatar, sneaker brand Size Run took part in the event, represented by Hussain Nabeel, who described the experience as overwhelmingly positive.

Nabeel said: “From the first day it was fantastic for us. We are very happy to be here and to show everyone who Size Run is.”

He added that the brand aimed at strengthening connections across the Gulf, saying: “We have online platforms, and we can ship to Saudi Arabia for free.”

Local Saudi businesses also used Sneaker Con as a platform. Siraja, a Saudi brand specializing in customized apparel and brand development, highlighted its locally based production capabilities.

Waleed Al-Khaled, representing the brand, said the company’s mission was to support aspiring entrepreneurs, and added: “Anyone who wants to start a business and doesn’t know how to, we are here to help — from design to production, all made in Riyadh.”

By attracting international, regional, and local players, Sneaker Con Riyadh underscored the Kingdom’s growing influence in global sneaker and streetwear culture.

The event served as a cultural exchange, reflecting how Riyadh is positioning itself as a hub where global trends meet local creativity.