RIYADH: LuLu Hypermarkets across the Kingdom are showcasing the unique flavors of five Arab countries that are famed for their culinary heritage — Egypt, Morocco, Jordan, Tunisia and Palestine. The “Flavors of Arabia” festival was inaugurated on Feb. 9 in LuLu Hypermarket on Ali Ibn Abi Talib Branch Road, Riyadh. Those attending the launch ceremony included: Ali Al-Kayed, ambassador of Jordan; Dr. Mustapha Mansouri, ambassador of Morocco; and Ahmed Farouk, ambassador of Egypt.They were welcomed by Shehim Mohammed, director of LuLu Hypermarkets, Saudi Arabia.
The festival was also inaugurated in Jeddah at LuLu’s Al-Marwah branch on the same day. Brahim Ajouli, consul general of Morocco, and Mohammed Ramadan, consul general of Egypt, were the chief guests.
The festival, which runs until Feb. 16, celebrates the goodness of regional Arab cuisines. Delicacies from these countries are being prepared in the different Hot Foods sections of LuLu.
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A wide range of attractively priced specialty products, such as different Egyptian cheeses, Tunisian olives, Palestinian olive oil, and Jordan’s famed halawa sweet and mixed pickles are on offer.
Moreover, nuts coated with local honey and sesame, different types of tea including the popular hibiscus flower variety, and exotic biscuit crackers flavored with thyme, anize and other local herbs, made in popular factories in these countries, are also available.
“We want our customers to explore the taste of items as varied as kibbeh and grills to Egyptian koshari and Syrian sweets. In addition, there is a wealth of Arab cheeses and processed foods, such as pickles, crackers and confectionery that will be on offer at amazing prices. This festival is truly all about the full-bodied and nutritious ‘flavors of Arabia,’” said director Mohammed.
