Hajj and Umrah Ministry to host event devoted to development of pilgrim services

A volunteer assists pilgrims at King Abdul Aziz International Airport in Jeddah. (Ministry of Hajj and Umrah)
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Updated 08 February 2022
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Hajj and Umrah Ministry to host event devoted to development of pilgrim services

  • The two-day Transformation Toward Innovation conference will take place in Jeddah on March 23 and 24
  • The conference is in line with the Kingdom’s Vision 2030 development plan, in which the service of pilgrims is an important element

The Ministry of Hajj and Umrah will host a two-day conference devoted to the development of Hajj and Umrah services, titled Transformation Toward Innovation, beginning on March 23 in Jeddah.

Organizers said the event, which will be held under the patronage of Prince Khalid Al-Faisal, adviser to the Custodian of the Two Holy Mosques and governor of Makkah region, will include sessions designed to support the accelerating pace of development of technological applications and establish platforms and workshops to showcase innovation.

Hisham bin Abdulmoneim Saeed, the undersecretary of the Ministry of Hajj and Umrah for affairs of Umrah performers and pilgrims, said that the conference is in line with the Kingdom’s Vision 2030 development plan, in which the service of pilgrims is an important element, and reflects the desire of the ministry to enhance the services provided to them.

The conference provides an effective platform for the most important decision-makers, academics and all those with an interested in the Hajj and Umrah sector, he added.

It offers an attractive gateway for investors to build strategic partnerships with stakeholders from government and the private and non-profit sectors, said Saeed, and combine efforts to support the accelerating pace of technology and harness its benefits in the service of pilgrims.

The conference will also highlight upcoming projects in the Kingdom related to Hajj and Umrah, help to build global and local partnerships for the improvement of services provided to pilgrims, and develop advanced tools and methodologies to better serve their needs, he added. It aims to attract global investments and help build effective partnerships to enhance quality and create a competitive environment in which global expertise can play a role in the development of Hajj and Umrah services.

Saeed said that the conference also offers an opportunity to canvas opinions and recommendations from business platforms, take advantage of investment opportunities, conclude contracts and agreements, and build working relationships.

Delegates at the conference are expected to include representatives from government agencies, private businesses and Hajj and Umrah agencies, the air and land transport sectors, public transportation, travel agencies, and car and bus rental companies.

Other participants will include representatives of mail and shipping companies, hotel chains, catering services, banks, consumer goods companies, advertising agencies, livestock-trading companies, gift and souvenir shops and furniture stores, the security sector, the healthcare sector, education and training centers, technology and artificial intelligence companies, the construction industry, and real estate development companies.


Al Akaria signs SR1.2bn agreement lease with Amsa Hospitality 

Updated 25 February 2026
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Al Akaria signs SR1.2bn agreement lease with Amsa Hospitality 

  • Project, located in Riyadh Diplomatic Quarters, spans approximately 40,000 sq. meters and includes 240 modern residential units, comprising 176 apartments and 64 villas and townhouses
  • CEO of Amsa Hospitality Muin Serhan: We have a certain commitment to deliver to the community and to the project in particular

RIYADH: The Saudi Real Estate Co., also known as Al Akaria, recently announced the signing of a lease agreement for the Amsa Vue Residential Compound in Riyadh with Amsa Hospitality, with the total value of the project estimated at around SR1.2 billion ($320 million). 

Spread across 20 years, the cost reflects the long-term nature of the investment and its focus on value, sustainability, and operational quality.

The project, located in Riyadh Diplomatic Quarters, spans approximately 40,000 sq. meters and includes 240 modern residential units, comprising 176 apartments and 64 villas and townhouses.

Acting CEO of Al Akaria Khalid Al-Sehaibany stated that the project embodies the company’s approach to developing residential communities that focus on an integrated experience built on quality planning and comprehensive facilities, elevating the standard of living in Riyadh.

CEO of Amsa Hospitality Muin Serhan told Arab News that the core philosophy behind the project is to create a space that focuses both on individuals and community values. 

Serhan pointed out that this strategy is central to a broader ambition to redefine hospitality in Saudi Arabia by embedding the hallmark of Arabian hospitality into the brand’s identity.

“We have a certain commitment to deliver to the community and to the project in particular. Year on year, we're adding value to the landlord and the owners of the assets,” he said. 

He outlined a clear vision for the company’s legacy, aiming to set a new standard for hospitality management in the region. The goal, he said, is to be the go-to partner for developers and asset owners seeking to integrate hospitality elements into their projects.

Serhan confirmed that this vision is currently being brought to life through close collaboration with contractors and designers. 

He emphasized that the process is a “moving journey,” where the designer, the brand, and the location converge to create a product that truly reflects the local narrative.