New program to boost Saudi crafting skills

Preserving the country’s heritage is best achieved by ‘paying attention to reviving traditional and industrial crafts.’ (SPA)
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Updated 19 January 2022
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New program to boost Saudi crafting skills

  • Initial phase will focus on the Bedouin style of weaving

JEDDAH: The Royal Institute of Traditional Arts has launched an apprenticeship program for traditional crafts.

The first phase of the initiative will focus on the Bedouin style of weaving known as Al-Sadu, and traditional mud-brick construction techniques.
The aim of the program is to revive and preserve traditional arts and crafts by transferring knowledge from master artisans to a new generation.
Prince Bader bin Farhan, the minister of culture and governor of the Royal Commission for AlUla, announced the initiative in a message posted on Twitter: “To keep it a #Living_Identity, the #Royal_Institute_of_Traditional_Arts launched the Apprenticeship Program in traditional Al-Sadu and mud construction tracks. #saudivision2030.”
Suzan Al-Yahya, the director-general of RITA, also highlighted the initiative on Twitter, writing: “We are honored to revive our traditional arts through the establishment and implementation of #Apprenticeship Programs over the course of 30 weeks, which depend on transferring skills and knowledge from senior artisans to apprentices through a unique relationship … while learning the craft, ensuring experience is exchanged in its authentic form.”

The availability of new markets for craft products is one of the country’s tourism opportunities.

Laila Al-Bassam

Prince Bader said traditional crafts are part of the history of the Saudi community and must be preserved, developed and passed on to future generations, the Saudi Press Agency reported. The launch of the apprenticeship program marks an important step in the efforts to achieve this, he added, and will create job opportunities and support the plans of the Ministry of Culture in line with goals of Vision 2030.
Laila Al-Bassam, a professor at Princess Nourah bint Abdulrahman University in Riyadh who specializes in the history of Saudi clothing, told Arab News that preserving the country’s heritage is best achieved by “paying attention to reviving and developing traditional and industrial crafts, raising awareness among citizens about the national and economic importance of the country’s heritage, as these crafts can also be one of the tributaries of human development that could accomplish self-sufficiency in some fields.”
She added: “Spreading awareness about the importance of traditional crafts is one of the requirements to revive them. It is also important to transfer them to the new generation as the availability of new markets for craft products is one of the country’s tourism opportunities.”

Other crafts will be added to the apprenticeship program over time, including binding and gilding, metalworking, Al-Qatt Al-Asiri (a type of interior wall decoration traditionally practiced by women in the Kingdom’s Asir region) and embroidery.
Meanwhile, the Ministry of Culture announced on Twitter the launch of a related initiative that seeks the help of educators to safeguard Saudi intangible cultural heritage.
The ministry wrote: “The intangible cultural heritage initiative is an invitation to all teachers and lecturers in the Kingdom to participate in documenting and preserving the Saudi intangible cultural heritage.”
RITA is dedicated to the preservation and promotion, locally and internationally, of traditional arts as part of the Saudi national identity. It was established in Riyadh last year as part of the Quality of Life Program, in line with the aims and initiatives of Saudi Vision 2030.
The traditional Saudi craft of Al-Sadu weaving was added to the UNESCO intangible heritage list in 2020.It is described as a traditional form of weaving practiced by Bedouin women. Al-Sadu translates as weaving in a horizontal style.


Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

Updated 12 February 2026
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Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

  • Saudi Tourism Minister says tourism today accounts for approximately 10 percent of the world economy, contributing about $10 trillion to global GDP 

KUWAIT CITY: Saudi Arabia’s Tourism Minister Ahmed Al-Khateeb has called for stronger international cooperation to build a tourism ecosystem that is integrated, resilient, and future-ready, the Saudi Press Agency reported Thursday.

In a opening address at the 52nd UN Tourism Regional Commission for the Middle East in Kuwait City, he noted that tourism is “no longer a peripheral activity but a massive engine of economic development.”

“With an estimated contribution exceeding $10 trillion to global GDP, tourism today accounts for approximately 10 percent of the world economy,” said Al-Khateeb, speaking as president of the 26th UN Tourism General Assembly. The three-day conference opened on Feb. 10.

He pointed to the Middle East’s exceptional recovery, which recorded a 39 percent increase in international arrivals in 2025 compared to 2019, welcoming nearly 100 million visitors last year.

The minister highlighted Saudi Arabia’s driving force behind these regional statistics, noting that the Kingdom now represents approximately 30% of the Middle East tourism market in both visitor numbers and spending.

“We are proud that Saudi tourism’s uninterrupted growth has become a driving force for regional tourism, and we look forward to continuing our close cooperation with UN Tourism to share our expertise with the world,” he said.

Focus on AI

Addressing the meeting’s central theme of Artificial Intelligence (AI), Al-Khateeb emphasized the need for responsible innovation. He described AI as a key enabler for growth but stressed that the “human touch” defining the hospitality sector must be maintained and the workforce protected.

On the sidelines of the regional commission, the minister met with counterparts from across the region to explore ways to promote regional cooperation and alignment to enhance resilience and build tourism industries that can drive inclusive economic and social development.

Al-Khateeb also met with leading investors from Kuwait to discuss investments in the Kingdom’s tourism sector and explore new opportunities to leverage Saudi Arabia’s integrated investment ecosystem, designed to enable regional and international investors to achieve sustainable, long-term value.

The 52nd UN Tourism Regional Commission for the Middle East is the first held in the region since the 26th UN Tourism General Assembly, hosted in Riyadh last November. 

That assembly resulted in the historic “Riyadh Declaration on the Future of Tourism,” which established a global consensus on sustainability, inclusive growth, and the responsible adoption of human-centric AI for the next fifty years.