PepsiCo chief outlines program for a resilient future

Eugene Willemsen, PepsiCo CEO Africa, Middle East, South Asia, spoke about the need to future-proof organizations from climate change and pandemics.
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Updated 11 January 2022
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PepsiCo chief outlines program for a resilient future

Eugene Willemsen, PepsiCo chief executive, Africa, Middle East, South Asia, recently addressed the King Abdullah University of Science and Technology’s annual Winter Enrichment Program 2022.

The KAUST Winter Enrichment Program is a series of lectures held during KAUST’s academic year aimed at educating, inspiring and enriching the university’s class of 2021-2022, members of its community and external guests, with this year’s event held under the theme of “Resilience.”

In his speech, Willemsen spoke about the need to future-proof organizations from tipping points such as climate change, pandemics, and resource shortages to ensure they are resilient to future challenges. He told the audience: “At the center of PepsiCo’s long-term strategy is our commitment to the planet and people, which we have made clear through PepsiCo Positive (pep+), our company-wide strategy placing sustainability at the center of how we will create value and growth. Promoting sustainable agriculture is key to our company’s future growth and we are therefore making investments now to ensure that our operations are shielded from adverse events.”

He outlined how pep+ has been developed as an end-to-end strategic business transformation program, which will embrace regenerative agriculture, reduce virgin plastic use, and evolve PepsiCo’s food and beverage portfolio with the goal of achieving net-zero emissions by 2040 and becoming net water positive by 2030.

In terms of the company’s commitment to Saudi Arabia, Willemsen reiterated PepsiCo’s target to replenish 100 percent of the water it consumes for its snacks plant in Riyadh by the end of the first quarter of 2023, together with the company’s commitment to developing a circular economy for plastics, working with a range of partners and stakeholders. He also outlined how pep+ supports the strategic aims of Vision 2030 through increased targets for efficiency of waste management, the establishment of comprehensive recycling projects, and investment in infrastructure to preserve water as a vital resource among industrial and agricultural communities.

In addition, Willemsen spoke about the importance of partnerships in terms of building resilience. “We believe that collaboration is the most effective means by which we can have maximum impact. Academic institutions like KAUST can help to provide continued thought-leadership through research to ensure that we are harnessing the collective energy of innovation and driving forward a collaborative approach to a resilient future,” he said.

WEP2022 at KAUST is an annual event. Since 2010, 176 eminent international guest speakers, Nobel laureates, entrepreneurs, academics, distinguished local and regional leaders and decision-makers have addressed the audience.

KAUST WEP2022 runs from Jan. 9-20.


iCAUR V27 conquers city roads with new energy technology

Updated 23 February 2026
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iCAUR V27 conquers city roads with new energy technology

A media test drive event focused on premium on-road driving was held in Jeddah. On Feb. 5, iCAUR invited representatives from media outlets, including leading automotive outlet Motory, to take part in an in-depth driving experience featuring the all-round hybrid SUV V27 across urban roads and intercity highways.
Guests gathered at Jeddah’s premium landmark, Millionaire Restaurant, where the iCAUR Saudi Arabia team introduced the V27’s design philosophy and key technologies. Open discussions followed, helping members of the media gain a clearer understanding of iCAUR’s brand vision and the V27’s core strengths ahead of the test drive.
The test drive route covered urban roads in Jeddah as well as inter-city highways leading to King Abdullah Economic City, providing an ideal setting to evaluate the V27’s on-road performance across varied conditions. During long-distance highway driving, range and power remain key considerations, and the iCAUR V27 demonstrated solid on-road performance. As the brand’s first mass-production model equipped with the Golden REEV system, the V27 features a dedicated 1.5T range-extender engine with a thermal efficiency of 45.79 percent. It generates 3.71 kWh of electricity per liter of fuel and delivers a combined range of over 1,000 km, effectively addressing long-distance travel concerns.
On city streets with moderate traffic, the V27 impressed with its smooth and quiet ride. The electric motors deliver responsive, linear acceleration, with seamless start-stop performance that keeps driving relaxed even in traffic. Once on open intercity highways, pressing the accelerator fully unleashes 455 hp from the dual motors, propelling the SUV from zero to 100 km/h in about five seconds. Overtaking and lane changes feel effortless, with no hint of lag at any point.
Even more impressive, this five-meter-long SUV, with a chassis tuned by the internationally renowned racing team Prodive and equipped with an intelligent all-wheel drive system, maintained precise handling at high-speed corners. The steering felt responsive and refined, while the suspension offered solid support, completely defying the typical perception of large SUVs as cumbersome. “I didn’t expect such a large SUV to handle so nimbly — it was enjoyable to drive from start to finish,” one media guest remarked after the test drive. “The intelligent cockpit exceeded all expectations, making long-distance driving both comfortable and enjoyable!”
During the test drive, several media representatives praised the V27’s Stellar Cockpit. The 15.4-inch 3K HD touchscreen delivers crisp, detailed visuals, while the smart infotainment system powered by the 8155 chip ensures smooth operation comparable to a premium tablet, with seamless swiping and no lag. Meanwhile, a temperature-controlled armrest compartment, along with ventilated and heated seats precisely calibrated to the driver’s comfort, kept the driving experience enjoyable throughout the long-distance journey.
Previous test drives at Riyadh’s Edge of the World demonstrated the V27’s off-road capabilities under challenging conditions. The Jeddah media test drive, however, offered a first-hand experience of the V27’s impressive performance in city commuting and intercity highway scenarios. It not only overcomes the typical trade-off between power and range found in conventional new energy vehicles but also seamlessly combines intelligent technology with precise handling, meeting the key expectations of Saudi drivers for on-road performance.
As a model tailored for the Middle East market, the iCAUR V27 made its global debut in the UAE on Feb. 8, followed by a launch in Bahrain on Feb. 10. The arrival of the V27 is expected to bring fresh energy and new possibilities to the region’s premium new energy mobility segment.