ISLAMABAD: Islamabad has launched a ‘national pavilion’ on China’s JD.com aimed at providing a platform to traders from both countries to promote Pakistani products through Beijing’s huge online market, state-run APP news agency reported on Saturday.
JD.com is China’s largest online retailer and its biggest overall retailer as well as the country’s biggest Internet company by revenue.
Pakistan’s ambassador to China, Moin ul Haque, inaugurated Pakistan’s first online national pavilion at a ceremony held at the Embassy of Pakistan in Beijing. Vice President of Prestige International, Ms. Sisy Ge, Senior Adviser of Prestige International, Luo Xiangdon and senior Pakistani officials were present at the event.
“While pavilion will serve as a starting point in further exploring excellent opportunities offered by the Chinese digital economy, it would also complement the efforts of Pakistan’s offline pavilions which have already been in active operation in various cities of China including Chengdu, Kunming, Urumqi Yiwu and Zhengzhou,” Haque was quoted by APP as saying. “Moreover, this pavilion would also provide a window for promoting Pakistan’s culture, cuisine, tourism and people-to-people exchanges.”
Haque called the launch of the pavilion a “historic occasion.”
“Our traders and exporters can open their shops and introduce their products through this platform and Chinese importers can also sell their Pakistan products,” he said, adding that Pakistani food products, garments, leather products, sports goods and even furniture could be promoted through this online platform.
“Our professional team will help Pakistani traders to export their products into Chinese markets and to connect them to the online platform,” an official at Prestige International said. “In the beginning, Pakistani food products would be put on sale on this online platform but gradually all kinds of high quality products would be available.”