Sahara International Petrochemical Company, one of the leading companies in the petrochemical sector, has successfully showcased its innovative products and services at the 15th Annual Gulf Petrochemicals and Chemicals Association Forum. In addition to highlighting its capabilities, the company served as a sponsor at the three-day event, which took place from Dec. 7-9 at Madinat Jumeirah in Dubai, UAE.
Over the last decade, the annual forum has served as a vital platform for the chemical industry, bringing together business leaders to address key challenges, recommend effective solutions and share knowledge and experience. Held under the theme “Redefine. Reshape. Reinvent: The Chemical Industry in a Post-pandemic Reality,” this year’s event welcomed industry experts from across the globe to lay the foundation for collaborative, sustainable, and successful recovery in the wake of the COVID-19 pandemic.
The Sipchem delegation was led by CEO Eng. Abdullah S. Al-Saadoon together with other senior executives. The forum provided Sipchem with an outstanding platform to showcase its diverse portfolio of products and services, which includes over 15 chemical and polymer products that are distributed in more than 40 countries around the world.
Commenting on Sipchem’s participation in the event, Al-Saadoon, said: “We are proud to support the annual forum, which is one of the most important gatherings for the region’s petrochemical industry and plays a vital role in shaping the future of our sector. It has been very encouraging to reconnect with our industry peers and discuss the latest developments as we seek to leave behind the challenges created by the global pandemic.”
“Sipchem achieved remarkable financial results in the past three quarters. During the third quarter, we reported a leap in net profits to SR1.02 billion from SR10 million in Q3 2020. We have established a strong position that will enable the company to emerge from the pandemic period with renewed confidence. Participating in distinguished events such as the annual forum helps us to build on this momentum and we are looking forward to further growth and success in the new year ahead,” Al-Saadoon added.
Sipchem shows novel products, services at 15th GPCA forum
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Sipchem shows novel products, services at 15th GPCA forum
Cadbury Dairy Milk goes 'Irresistible'
Cadbury Dairy Milk is inviting chocolate lovers to discover something new with the launch of Irresistible — a range created to make every bite feel special, elevated and multi-sensory.
The Irresistible range adds generous, indulgent fillings that bring depth, texture, and warmth to every moment. It’s indulgence redefined. A little extra joy. And a reminder that great chocolate should always feel like a treat.
Irresistible Nutty Cream: Simple. Rich. Completely satisfying. Beneath the classic Cadbury Dairy Milk chocolate is a smooth, nutty cream filling that melts beautifully before revealing a gentle crunch. The result is a perfectly balanced bite—creamy, comforting, and quietly indulgent.
Irresistible Sticky Toffee: Inspired by beloved dessert flavors, this variant wraps smooth Dairy Milk chocolate around layers of caramel-flavored crème, soft caramel, and salted toffee pieces. Chewy and deeply comforting, it’s designed to be enjoyed slowly—or shared in moments that matter.
Available in slices and minis, it brings a little indulgence to any time of day.
Lisa Roberts, head of marketing for the Gulf, Saudi Arabia and developing markets at Mondelez said: “This launch reflects our passion for innovation and our commitment to creating the best experiences for our consumers. With the Irresistible range, we’ve brought together a unique multi-layer, multi-sensory proposition for a more indulgent experience, inviting you to enjoy moments of goodness.”
Every detail of the Irresistible range has been thoughtfully created to deliver a richer chocolate experience. From the generous fillings to the satisfying textures, it’s chocolate made to be savored—not rushed.
With Irresistible, Cadbury Dairy Milk continues to evolve, bringing new ideas to a much-loved classic while staying true to what makes it special. It’s a celebration of flavor, comfort, and the simple pleasure of a great piece of chocolate.
The Cadbury Dairy Milk Irresistible range is now available across the Gulf states.
