Saudi Fashion Professional Association to be launched before new year says president

Luai Naseem, president of the Saudi Fashion Association Board (supplied)
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Updated 17 December 2021
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Saudi Fashion Professional Association to be launched before new year says president

Jeddah: The first Saudi Fashion Professional Association under the Ministry of Culture will be announced before the new year, said its president on Thursday Dec. 16.

The association will consist of intellectuals and artists in Saudi Arabia to provide opportunities for professionals in the fashion sector.

It will help professionals to “develop their skills, build their initiatives, develop awareness, create support mechanisms, and form an attractive social model for professionalism and build an integrated system that contributes to the economy and the realization of Vision 2030,” said Luai Naseem, president of the Saudi Fashion Association Board.

Rana Zumai, vice president of the Board, said sustainability and cultural diversity in the global fashion industry, entrepreneurship, and innovative solutions are the main focus areas for building the fashion sector.

“They are also the most important values that we are setting in the vision and mission of the Professional Fashion Association in Saudi Arabia,” she said.

Zumai said the association will help the fashion industry in the Kingdom to build its own brands by supporting and developing local fashion shows and highlighting them by contributing to the local and international events.

She told Arab News the board would work on “empowering talent and professionals within the fashion sector by ensuring that they have all the resources they need, for example, education and training resources, job opportunities, and relationship building opportunities.”

It will also be responsible for “spreading awareness of the importance of the fashion sector and promoting the Saudi cultural identity,” she added.


Saudi investment pipeline active as reforms advance, says Pakistan minister

Updated 08 February 2026
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Saudi investment pipeline active as reforms advance, says Pakistan minister

ALULA: Pakistan’s Finance Minister Mohammed Aurangzeb described Saudi Arabia as a “longstanding partner” and emphasized the importance of sustainable, mutually beneficial cooperation, particularly in key economic sectors.

Speaking to Arab News on the sidelines of the AlUla Conference for Emerging Market Economies, Aurangzeb said the relationship between Pakistan and Saudi Arabia remains resilient despite global geopolitical tensions.

“The Kingdom has been a longstanding partner of Pakistan for the longest time, and we are very grateful for how we have been supported through thick and thin, through rough patches and, even now that we have achieved macroeconomic stability, I think we are now well positioned for growth.”

Aurangzeb said the partnership has facilitated investment across several sectors, including minerals and mining, information technology, agriculture, and tourism. He cited an active pipeline of Saudi investments, including Wafi’s entry into Pakistan’s downstream oil and gas sector.

“The Kingdom has been very public about their appetite for the country, and the sectors are minerals and mining, IT, agriculture, tourism; and there are already investments which have come in. For example, Wafi came in (in terms of downstream oil and gas stations). There’s a very active pipeline.”

He said private sector activity is driving growth in these areas, while government-to-government cooperation is focused mainly on infrastructure development.

Acknowledging longstanding investor concerns related to bureaucracy and delays, Aurangzeb said Pakistan has made progress over the past two years through structural reforms and fiscal discipline, alongside efforts to improve the business environment.

“The last two years we have worked very hard in terms of structural reforms, in terms of what I call getting the basic hygiene right, in terms of the fiscal situation, the current economic situation (…) in terms of all those areas of getting the basic hygiene in a good place.”

Aurangzeb highlighted mining and refining as key areas of engagement, including discussions around the Reko Diq project, while stressing that talks with Saudi investors extend beyond individual ventures.

“From my perspective, it’s not just about one mine, the discussions will continue with the Saudi investors on a number of these areas.”

He also pointed to growing cooperation in the IT sector, particularly in artificial intelligence, noting that several Pakistani tech firms are already in discussions with Saudi counterparts or have established offices in the Kingdom.

Referring to recent talks with Saudi Minister of Economy and Planning Faisal Alibrahim, Aurangzeb said Pakistan’s large freelance workforce presents opportunities for deeper collaboration, provided skills development keeps pace with demand.

“I was just with (Saudi) minister of economy and planning, and he was specifically referring to the Pakistani tech talent, and he is absolutely right. We have the third-largest freelancer population in the world, and what we need to do is to ensure that we upscale, rescale, upgrade them.”

Aurangzeb also cited opportunities to benefit from Saudi Arabia’s experience in the energy sector and noted continued cooperation in defense production.

Looking ahead, he said Pakistan aims to recalibrate its relationship with Saudi Arabia toward trade and investment rather than reliance on aid.

“Our prime minister has been very clear that we want to move this entire discussion as we go forward from aid and support to trade and investment.”