Saudi ‘Junoon’ directors examine Los Angeles-inspired social media madness

The 90-minute horror-thriller tells a disturbing story of social media chaos, insanity and how far users will go for content and clicks. (Supplied)
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Updated 15 December 2021
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Saudi ‘Junoon’ directors examine Los Angeles-inspired social media madness

  • Six Saudi films are participating in the festival’s New Saudi/New Cinema category, including “Junoon,” which translates as “Insanity”

JEDDAH: Audiences attending the Red Sea International Film Festival are in for a thrilling ride, as the first screening of Saudi-directed film “Junoon” will keep viewers on the edge of their seats.

Six Saudi films are participating in the festival’s New Saudi/New Cinema category, including “Junoon,” which translates as “Insanity,” by Saudi directors Maan and Yaser bin Abdulrahman.

 In an interview with Arab News, the pair spoke about their first feature film, set to screen on Dec. 11 and 13 at Al-Balad Vox Cinemas.

Dubbed the “B Brothers,” they received their degrees in filmmaking, specialized in directing and producing, in the capital of filmmaking, Los Angeles.

Pre-production of “Junoon” started in March 2019, but due to the COVID-19 pandemic, filming took longer than expected and was completed last month. It was filmed between the US and Saudi Arabia while post-production took place in Egypt, including editing, visual effects and sound design.

“Filming took a full 17 days starting from July until August 2019. However, production was not easy due to the pandemic and travel bans, so we started to work online which made the process more challenging and slower, thus some work remained unfinished until we traveled back to Egypt,” said Maan.

The 90-minute horror-thriller tells a disturbing story of social media chaos, insanity and how far users will go for content and clicks.

FASTFACT

Pre-production of ‘Junoon’ started in March 2019, but due to the COVID-19 pandemic, filming took longer than expected and was completed last month.

Inspired by how social media affects mental health, Maan told Arab News that their time in Los Angeles informed much of the film.

“Yaser and I were surrounded by social media influencers in Los Angeles for a while, we were living at an apartment complex where most of them lived. We saw how crazy they would go for content and how they need to have a video to publish every two days as they have a huge audience waiting for what is coming next,” he said.

The film features a combination of Arabic and English, so an international audience will enjoy watching too. “We showcased how people from American and Middle Eastern cultures dealt with each other, and it tells a lot about how people from different backgrounds try to adapt to new cultures,” Yaser said.

According to the duo, filming was full of challenges but enjoyable as they spent two weeks filming in a jungle — mostly at night. With the crew in tow, they had to adapt to their foreign surroundings and stay positive, they said.

“Having our film displayed in such a prestigious film festival is huge because it is one of the biggest film festivals in the Middle East … not to mention that the pandemic messed that up last year. Thankfully we have it this year and we are honored to be part of it.”


The secret keepers of desert balance in Saudi Arabia

Updated 27 December 2025
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The secret keepers of desert balance in Saudi Arabia

  • How the Kingdom’s wildcats control pests, protect public health, and sustain the ecosystem

RIYADH: During the summer of 2024, two desert lynx kittens were born in Taif as part of Saudi Arabia’s efforts to protect and increase the population of caracals in the country.

Although caracals are critically endangered, wildcats in general play a significant ecological role in the Kingdom. They act as natural pest control, and Saudi Arabia is committed to conserving these species while increasing their populations to support a thriving ecosystem.

Despite the Kingdom’s harsh, arid climate, conditions are suitable for wildcats not only to survive but also to flourish. Among the terrestrial species inhabiting Saudi Arabia are sand cats, Arabian wildcats, and the desert lynx.

Felis margarita, or sand cats, are small — around 40-60 cm — with pale sandy fur that allows them to blend into the desert. They have a broad head, large ears, and long hair on the bottom of their feet to walk on hot sand.

Sand cats have long hair on the bottom of their feet, allowing them to walk on hot sand and prevent them from sinking into the sand. (SPA/Visitsaudi)

“It is small in size and does not mate with other cats. It is the only cat species in the world with hair on the soles of its feet instead of skin to prevent it from sinking into the sand,” said Obaid Alouni, a Saudi environmentalist.

Alouni explained that one defensive technique sand cats use is to lie flat on the ground to avoid detection.
“It lies flat on the ground when it senses danger to avoid being noticed by other animals.”

These cats primarily feed on rodents and small reptiles, occasionally large insects, obtaining their water from their prey. Sand cats are native to West Asia and help regulate rodent and insect populations, preventing outbreaks and reducing disease spread.

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Interestingly, raising sand cats as domestic pets is becoming more popular, Alouni said. But he emphasized that adoption is easier when they are kittens, as they remain wild animals. Although widely distributed across the Kingdom, exact population numbers are difficult to determine due to their elusive nature. They are currently listed as “least concern” by the International Union for Conservation of Nature.

Similar to sand cats, Arabian wildcats (Felis lybica) are found across the Arabian Peninsula and play a vital role in environmental health.

“They are wild cats that live independently without human intervention,” Alouni told Arab News.

An Arabian wildcat at Olomouc Zoo in the Czech Republic. (Wikimedia Commons: Michal Maňas)

Arabian wildcats resemble domestic cats but have thicker, sandy to grey-brown coats with faint stripes or spots and ringed tails with blunt tips. Like sand cats, they feed on rodents, birds, reptiles, and insects and are listed as “least concern” by the IUCN.

However, Alouni warned that pure populations of Arabian wildcats in Saudi Arabia could be threatened by hybridization with domestic cats.

“Currently, wild cats face the problem of interbreeding with domestic cats. This weakens their immune systems and makes them more susceptible to diseases from other cats,” he said.

“This contributes to the extinction of the purebred lineage and, consequently, the disappearance of their wild instincts,” he added.

DID YOU KNOW?

• Sand cats are the only cat species with hair on the soles of their feet, allowing them to walk on hot sand without sinking.

• Caracals, locally known as Al-Washaq, are native and endangered, capable of jumping 3 to 4 meters in a single leap.

• Pure populations of the Arabian wildcat are at risk due to hybridization with domestic cats.

While both species are desert dwellers, sand cats are harder to spot as they avoid heavily trafficked areas. They are mainly found in the Ad Dahna desert and the Empty Quarter, where sand dunes dominate the landscape. Arabian wildcats, however, inhabit rocky or mountainous areas such as the Tuwaiq Mountains, valleys, and farms with abundant small prey.

“Wild cats come around towns and villages, and unfortunately, begin mating with domesticated cats that people release outside,” Alouni explained. He stressed the importance of keeping domestic cats away from wildcat habitats, including deserts and camping sites.

The third wildcat species native to Saudi Arabia, the caracal or desert lynx, is critically endangered. “The lynx is classified in size between large and small, and is distinguished by its jump, which can reach 3 meters or even 4 meters in the sky,” Alouni described.

This combination of photos released by the Saudi National Center for Wildlife (NCW) last year shows a female Caracal and its cub at the Prince Saud Al-Faisal Wildlife Research Center in Taif. (SPA file)

Locally known as Al-Washaq, desert lynx have reddish-tan coats, long legs, and black-tufted ears. They feed on birds, rodents, and sometimes small antelopes. Thankfully, these cats are protected under Saudi law due to their critically endangered status.

Hunting any sand cats, Arabian wildcats, or desert lynx can result in fines of approximately $20,000, according to the Saudi Ministry of Environment, Water, and Agriculture.
“There is a very severe financial penalty in Saudi Arabia for anyone who hunts it,” Alouni added.

The Kingdom has strict regulations to protect endangered animals, criminalizing not only hunting or killing but also trade. Violators could face penalties of up to $8 million, up to 10 years in prison, or both.

Overall, sand cats, Al-Washaq, and Arabian wildcats are essential to maintaining a healthy environment in Saudi Arabia. By controlling rodent populations, they help prevent outbreaks that could threaten agriculture and public health.