Formula One is transforming Jeddah, says Saudi trailblazer Reema Juffali

The Kingdom’s first female racing driver, who is also a Race Ambassador for the grand prix, spoke to Arab News ahead of Sunday’s raceday. (Supplied)
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Updated 06 December 2021
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Formula One is transforming Jeddah, says Saudi trailblazer Reema Juffali

  • Saudi Arabian Grand Prix ambassador says event proves how passionate Saudi Arabia is about top-level motorsport

JEDDAH: Saudi trailblazer Reema Juffali is delighted with how hosting the Formula One Saudi Arabian Grand Prix in Jeddah has brought an “energy” to the city and confirms how passionate Saudis are about the sport.

The Kingdom’s first female racing driver, who is also a race ambassador for the grand prix, told Arab News ahead of Sunday’s race that the event is having a “massive” impact on the city.

“I mean everyone, the city, my friends and family, everyone is so excited,” she said. “You can feel the energy having an international event like this, with everything it brings, from the concerts and the events, that ripple effect Formula One has is massive,” she said.

“And I understand that now firsthand, especially the fact that I know what my city is and, now, how it’s changed with the Formula One here.

“I guess just the buildup to this weekend, today the race day, we’ve seen quite a few different things over the weekend and every day it has been very, very busy. Usually, you find some days a little less busy, but from the Friday, as soon as the gates opened, getting around you’re weaving through people.

“And I’ve been to other events and it’s generally not that busy on the Friday, so it just shows you how excited the Saudis are and how much they’re looking forward to it.”

Juffali said she feels honored and blessed to be chosen as a race ambassador and to be representing her country on an international level. She told Arab News how important telling her story will be in inspiring Saudi children to get involved in motorsport.

“I think that is what kind of brought this on, and my experience in racing single seaters has been my career and life for the past three years, so it felt like a fitting role for me and something that I very much look forward to taking on,” she said.

“A lot of it has been sharing my story, connecting with Saudis and Arabs alike, giving them a chance to dream of getting into Formula One, making that a dream for them.

“And nice to see, as well, another side to this sport because it’s not just racing, there’s a whole other world, there’s media, engineering, hospitality — it brings so much with it.

“So, I see that as my role, spreading that awareness and allowing people to understand what the sport entails,” she added.

At the Saudi Arabian Grand Prix, world championship leader Max Verstappen can potentially clinch the title, but Juffali is hoping the battle between him and seven-time champion Lewis Hamilton can be extended for one more week beyond Jeddah, with the season concluding in Abu Dhabi next week.

“It’s going to be interesting. I think we saw that Max was quite eager in qualifying, but you also saw that he has the speed, so it is there,” she said. “It depends on overtaking, but I think that Lewis could potentially be at a disadvantage starting at the front.

“We don’t know that for sure, but it seems like it’s not going to be as simple in terms of overtaking, so I think if he has a good start and it’s a clean race, and we don’t get safety cars (he has a chance).

 

 

“But the more the race is interrupted, the more Max will have a chance, I think. In the end, it’s about getting the championship done in the next race, at least for myself, I want to see it go to the end,” she added.

Away from the Red Sea coast of Saudi Arabia and the glamor of F1, Juffali reflected on her season driving in the UK in the British F3 championship the past year — the first in which she felt she could say she was “an actual racing driver” — and told Arab News that, while she felt she did not reach her full potential on the track, she took away many other victories and lessons from the season.

“My driving was a lot more consistent, I was in the pack, always there or thereabouts and close to a good position,” she said. “Often, something would happen, whether it was a mistake from my side or I got unlucky. So, overall, I don’t think my performance reflected my ability.

“But in terms of confidence, in terms of how I’ve grown as a driver... I felt that connection with the car, what it felt like to be able to translate to my engineer and communicate these things.

“So, there were definitely merits and it was a very enjoyable year, and I will take those to the next stage, which I will hopefully announce soon. Stay tuned, you’ll hear more about it.”


Hojgaard inspires Dubai students as Hero Dubai Desert Classic takes trophy tour to schools

Updated 21 January 2026
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Hojgaard inspires Dubai students as Hero Dubai Desert Classic takes trophy tour to schools

DUBAI: Young Danish star Nicolai Hojgaard helped inspire the next generation of golfers as the Hero Dubai Desert Classic took its Dallah Trophy on tour across Dubai schools before the tournament’s 37th edition.

The Middle East’s oldest golf event returns to Emirates Golf Club from Jan. 22-25, with the trophy tour forming part of a wider drive to promote the sport at grassroots level and engage young people throughout the UAE.

The initiative began on Monday at The English College, where Hojgaard, a DP World Tour professional, met students for a Q&A session and trophy presentation. Pupils also took part in introductory golf activities delivered by the Emirates Golf Federation, designed to give them a fun and accessible first experience of the game.

The school visits are being delivered in partnership with The R&A and the Emirates Golf Federation through The R&A’s “Unleash Your Drive in Schools” program. The initiative introduces golf in an inclusive, non-intimidating way while highlighting its physical and mental health benefits.

Following the opening visit, the trophy tour continued to Dubai Heights Academy on Tuesday and Horizon English School on Wednesday, with a final stop scheduled at Bloom World Academy on Thursday.

Simon Corkill, executive tournament director of the Hero Dubai Desert Classic, said the program reflects the event’s long-term vision beyond elite competition.

“As the longest-running golf event in the Middle East, the Hero Dubai Desert Classic is proud to work with The R&A and the Emirates Golf Federation to inspire the next generation of golfers,” he said. “The trophy tour and school taster sessions demonstrate our commitment to developing future talent and ensuring golf is seen as an inclusive, enjoyable and healthy sport for young people.”

The Dubai Desert Classic is one of the flagship events on the global golf calendar and plays a central role in the sport’s growth in the region.