Who’s Who: Ghada Alrumayan, executive director at ROSHN
Updated 05 December 2021
Arab News
Ghada Alrumayan is executive director of marketing and communications at the national community developer, ROSHN.
With more than a decade of experience in the communications arena, Alrumayan is an expert at building enduring relationships within the public and private sectors, and enhancing the impact and reputation of organizations.
Alrumayan joined ROSHN in July 2021. She oversees the marketing and communications activity of the company at a time when it is implementing one of the largest residential real estate projects in the world.
Alrumayan joined ROSHN from Riyad Bank, where she was senior vice president of public relations, communications and events. She formulated and implemented the bank’s communications strategies, creating credible impressions of expertise and transparency for investors, the public and bank employees.
Between 2018 and 2019, she led the strategic partnerships and supply chain department for the Olayan Group, and from 2014 to 2017 she managed corporate communications for the Olayan Financing Co.
Between 2013 and 2014 Alrumayan was marketing manager for Kempinski Hotels, based in Riyadh. Between 2012 and 2013 she was corporate communications manager at Saudi Hollandi Bank, where she was responsible for internal corporate social responsibility, as well as the bank’s integrated external communications plan.
Alrumayan also held the position of director of social development at the Atheeb Group between 2010 and 2011, competency manager at Etihad Atheeb Telecom Co. between 2009 and 2011, and social worker at the King Faisal Specialist Hospital and Research Center between 2002 and 2008.
She graduated from the College of Social Services in 2001, attaining a bachelor’s degree in social services, as well as an executive certificate in sustainable business planning and strategy from the Harvard Business School.
The secret keepers of desert balance in Saudi Arabia
How the Kingdom’s wildcats control pests, protect public health, and sustain the ecosystem
Updated 27 December 2025
Haifa Alshammari
RIYADH: During the summer of 2024, two desert lynx kittens were born in Taif as part of Saudi Arabia’s efforts to protect and increase the population of caracals in the country.
Although caracals are critically endangered, wildcats in general play a significant ecological role in the Kingdom. They act as natural pest control, and Saudi Arabia is committed to conserving these species while increasing their populations to support a thriving ecosystem.
Despite the Kingdom’s harsh, arid climate, conditions are suitable for wildcats not only to survive but also to flourish. Among the terrestrial species inhabiting Saudi Arabia are sand cats, Arabian wildcats, and the desert lynx.
Felis margarita, or sand cats, are small — around 40-60 cm — with pale sandy fur that allows them to blend into the desert. They have a broad head, large ears, and long hair on the bottom of their feet to walk on hot sand.
Sand cats have long hair on the bottom of their feet, allowing them to walk on hot sand and prevent them from sinking into the sand. (SPA/Visitsaudi)
“It is small in size and does not mate with other cats. It is the only cat species in the world with hair on the soles of its feet instead of skin to prevent it from sinking into the sand,” said Obaid Alouni, a Saudi environmentalist.
Alouni explained that one defensive technique sand cats use is to lie flat on the ground to avoid detection.
“It lies flat on the ground when it senses danger to avoid being noticed by other animals.”
These cats primarily feed on rodents and small reptiles, occasionally large insects, obtaining their water from their prey. Sand cats are native to West Asia and help regulate rodent and insect populations, preventing outbreaks and reducing disease spread.
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Interestingly, raising sand cats as domestic pets is becoming more popular, Alouni said. But he emphasized that adoption is easier when they are kittens, as they remain wild animals. Although widely distributed across the Kingdom, exact population numbers are difficult to determine due to their elusive nature. They are currently listed as “least concern” by the International Union for Conservation of Nature.
Similar to sand cats, Arabian wildcats (Felis lybica) are found across the Arabian Peninsula and play a vital role in environmental health.
“They are wild cats that live independently without human intervention,” Alouni told Arab News.
An Arabian wildcat at Olomouc Zoo in the Czech Republic. (Wikimedia Commons: Michal Maňas)
Arabian wildcats resemble domestic cats but have thicker, sandy to grey-brown coats with faint stripes or spots and ringed tails with blunt tips. Like sand cats, they feed on rodents, birds, reptiles, and insects and are listed as “least concern” by the IUCN.
However, Alouni warned that pure populations of Arabian wildcats in Saudi Arabia could be threatened by hybridization with domestic cats.
“Currently, wild cats face the problem of interbreeding with domestic cats. This weakens their immune systems and makes them more susceptible to diseases from other cats,” he said.
“This contributes to the extinction of the purebred lineage and, consequently, the disappearance of their wild instincts,” he added.
DID YOU KNOW?
• Sand cats are the only cat species with hair on the soles of their feet, allowing them to walk on hot sand without sinking.
• Caracals, locally known as Al-Washaq, are native and endangered, capable of jumping 3 to 4 meters in a single leap.
• Pure populations of the Arabian wildcat are at risk due to hybridization with domestic cats.
While both species are desert dwellers, sand cats are harder to spot as they avoid heavily trafficked areas. They are mainly found in the Ad Dahna desert and the Empty Quarter, where sand dunes dominate the landscape. Arabian wildcats, however, inhabit rocky or mountainous areas such as the Tuwaiq Mountains, valleys, and farms with abundant small prey.
“Wild cats come around towns and villages, and unfortunately, begin mating with domesticated cats that people release outside,” Alouni explained. He stressed the importance of keeping domestic cats away from wildcat habitats, including deserts and camping sites.
The third wildcat species native to Saudi Arabia, the caracal or desert lynx, is critically endangered. “The lynx is classified in size between large and small, and is distinguished by its jump, which can reach 3 meters or even 4 meters in the sky,” Alouni described.
This combination of photos released by the Saudi National Center for Wildlife (NCW) last year shows a female Caracal and its cub at the Prince Saud Al-Faisal Wildlife Research Center in Taif. (SPA file)
Locally known as Al-Washaq, desert lynx have reddish-tan coats, long legs, and black-tufted ears. They feed on birds, rodents, and sometimes small antelopes. Thankfully, these cats are protected under Saudi law due to their critically endangered status.
Hunting any sand cats, Arabian wildcats, or desert lynx can result in fines of approximately $20,000, according to the Saudi Ministry of Environment, Water, and Agriculture.
“There is a very severe financial penalty in Saudi Arabia for anyone who hunts it,” Alouni added.
The Kingdom has strict regulations to protect endangered animals, criminalizing not only hunting or killing but also trade. Violators could face penalties of up to $8 million, up to 10 years in prison, or both.
Overall, sand cats, Al-Washaq, and Arabian wildcats are essential to maintaining a healthy environment in Saudi Arabia. By controlling rodent populations, they help prevent outbreaks that could threaten agriculture and public health.