Holy macaroni: Islamabad man goes viral selling pasta out of car, hopes to launch restaurant

Zaheer Jan had been selling homemade macaroni out of his maroon Suzuki Mehran in Islamabad’s G-9 market on December 2, 2021. (AN Photo)
Short Url
Updated 05 December 2021
Follow

Holy macaroni: Islamabad man goes viral selling pasta out of car, hopes to launch restaurant

  • 21-year-old Zaheer Jan started selling pasta last month to contribute to family budget, Twitter post catapulted him to social media fame 
  • Previously used to sell 18-20 helpings a day, now he says social media publicity has turned his idea into a real means of livelihood 

ISLAMABAD: Zaheer Jan had been selling homemade macaroni out of his maroon Suzuki Mehran in Islamabad’s G-9 market only for about a month before he was catapulted to Twitter fame.

The 21-year-old's fortunes changed after a social media user, Maria Malik, shared a picture of Jan standing next to his four-wheeled food stall decorated with twinkling fairy lights and a sign that said “Homemade Macaroni.”

“If you're in G-9 or cross G-9 markaz, do drop by Zaheer to have a plate of delicious chicken macaroni. He's a super sweet young boy trying to make ends meet one plate at a time,” Malik wrote on November 24. “His car is parked opposite to the Bata store.”

The post instantly got thousands of retweets and on the next day Jan's macaroni, which he sells for Rs100, or a little over fifty cents a box, was sold out within two hours.

"About a month ago we would sell like 18 to 20 boxes daily,” Jan told Arab News in an interview, standing next to his car. “But now, with all the posts and the tweets and everything, all the publicity that is going on, it's been a blessing. We are making a living here.”

"I want to thank all the people who have put up tweets and posts and shared it on Twitter and WhatsApp and on Facebook ... I'm very grateful to them."

The idea behind the macaroni car stall, which Jan came up with his sister, was to pitch in to the family budget, Jan said. His parents were initially not very enthusiastic but helped out anyway, with his mother preparing the macaroni at home.

"When we made the plan that we wanted to start this, my parents were a bit apprehensive, they weren't sure that it was going to be successful," Jan said. "But they were and continue to be incredibly supportive. The whole family - I could not do it without them."

Malik, who is behind the viral tweet, said she was glad she had been able to support the young man earn an "honest living."

"Sometimes, you know, things like these happen, these random acts of kindness by random people can actually change someone's life," she told Arab News. "I really, really hope that this does not die down and the hero [Jan] and his family are able to make something out of it. And it also goes to show that it doesn't cost anything to be kind, to show someone a little bit of support."

Going forward, Jan hopes he can one day open a little restaurant of his own: "Something small and where people can come and sit and relax."

He also hopes his story will inspire other young people.

"I am trying to encourage the youth that they can do anything and they can work hard and make life better for themselves and for the country," Jan said, as he packed up for the day. "We Pakistanis are capable of everything."


Pakistan, Japan discuss boosting trade, investment and cooperation in key sectors

Updated 8 sec ago
Follow

Pakistan, Japan discuss boosting trade, investment and cooperation in key sectors

  • The Pakistani side highlighted various opportunities in sectors minerals and mining, agricultural and agri-food products, and IT sectors
  • The development comes as Pakistan steps up economic diplomacy to expand trade, investment ties after emerging from a financial crisis

ISLAMABAD: Pakistan and Japan have held talks on improving bilateral trade and investment and expanding cooperation in key sectors, Pakistan’s Press Information Department said on Saturday.

Both countries held the 8th Pakistan–Japan Government–Business Joint Dialogue and the Pakistan Business Forum in Tokyo on Friday, marking the first convening of the dialogue in the Japanese capital since Dec. 2018.

The dialogue was co-chaired by Prime Minister Shehbaz Sharif’s aide on commerce Rana Ihsaan Afzal Khan and Takuo Komori, Japan’s parliamentary vice-minister of economy, trade and industry, according to the PID.

The two sides exchanged views on strengthening bilateral economic relations, with a focus on improving the trade and investment environment and advancing practical cooperation.

“The Pakistani side outlined Pakistan’s economic priorities and highlighted opportunities for collaboration in sectors such as minerals and mining, agricultural and agri-food products, and information technology,” the PID said in a statement.

“The Japanese side shared perspectives on the operating environment for Japanese companies in Pakistan and discussed areas where continued engagement and follow-up could further facilitate business activity.”

Pakistan steps up economic diplomacy to expand trade ties and attract foreign capital after emerging from a prolonged financial crisis that nearly pushed it into default in mid-2023. Islamabad has since set up the Special Investment Facilitation Council (SIFC), a civil-military body designed to cut red tape and provide a one-window operation for businesses, as it navigates a long path to economic recovery under a $7 billion International Monetary Fund (IMF) program.

Pakistan and Japan established diplomatic and economic relations in 1952. Since then, Japan has been a major development partner, financing infrastructure such as roads, power plants and water systems, while extending technical assistance and yen loans.

The Pakistan–Japan Government–Business Joint Dialogue brought together senior officials and private-sector representatives from both countries, including members of the Pakistan–Japan Business Forum (PJBF) and the Japan–Pakistan Business Co-operation Committee (JPBCC).

Participants reaffirmed the importance of sustained government-to-government engagement, supported by close coordination with the private sector, to advance mutually beneficial economic cooperation between Pakistan and Japan, according to the statement.

Following the Joint Dialogue, the Pakistan Business Forum, co-organized by the Embassy of Pakistan in Tokyo and the Japan External Trade Organization (JETRO), was held in Tokyo that was attended by Japanese and Pakistani business leaders.

The Forum featured selected sectoral presentations highlighting practical cooperation between Japanese and Pakistani partners. It included a presentation by the Trade and Investment Counsellor of the Embassy of Pakistan in Tokyo on “From Trade to Investment: Building Japan–Pakistan Joint Value Chains.”

“The Forum concluded with closing remarks by Mr. Abdul Hameed, Ambassador of Pakistan to Japan, who highlighted the importance of sustained engagement, trust-building, and long-term partnership in advancing Pakistan–Japan economic cooperation,” the PID added.