WPP/Grey appoints new chief client officer at Procter & Gamble AMEA

Grey Group has appointed Sarah Trombetta as the chief client officer for Procter & Gamble (P&G) across Asia, Middle East & Africa (AMEA). (Supplied)
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Updated 18 November 2021
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WPP/Grey appoints new chief client officer at Procter & Gamble AMEA

  • Sarah Trombetta will service the P&G account in the region and form part of the company’s global leadership team

SINGAPORE: Grey Group has appointed Sarah Trombetta as the chief client officer for Procter & Gamble across Asia, Middle East & Africa. Trombetta will be part of WPP/Grey’s P&G global leadership team, working closely with Nirvik Singh, the international president and global COO of Grey Group, and Debby Reiner, president of Grey Global Clients & business leadership for P&G, WPP.

Trombetta takes over from Yashaswini Samat, a 28-year Grey veteran who will support the business transition till the end of the year.

In her new role, Trombetta will be in charge of establishing the strategic direction of the P&G business across key regions, leading the integrated strategies and creative ambitions for P&G’s portfolio of brands.

With more than 20 years’ experience in advertising across Asia Pacific, Europe, and Australia, Trombetta joins from her last role as CEO of Red Havas, where she spent two years in charge of the network’s flagship Australian market.

The move marks a return to WPP/Grey for Trombetta, as she was CEO of Grey Hong Kong from 2015 to 2019. Under her leadership, the agency transformed its end-to-end digital marketing services solutions for Greater China’s largest clients, bringing social commerce, advertising, retail, and activation together to deliver growth for brands such as P&G (Pantene, Gillette, Olay, Downy, Always), HSBC, Hong Kong Tourism Board and GSK.

Before this, she held board-level positions in Asia-Pacific and the UK at H+K Strategies, another WPP global agency.

“She is an awarded agency leader, who has had success building global brands in multiple countries, and her track record for transformation and growth is highly impressive,” said Singh.

He also thanked Yashaswini Samat, who is “leaving an outstanding legacy.” He added: “She has made a big impact throughout our network and inspired the next generation of Grey P&G leadership. I wish to thank her for all her hard work, mentorship, guidance, and loyalty through the years and wish her well in all her future endeavors.”

Commenting on her return to the group, Trombetta said, “This role brings together an irresistible blend of diverse business markets, iconic global brands, and the chance to reunite with world-class talent who I have always known to bring a lot of heart to the work and each other.”

She will begin her new role on Nov. 22.


Lebanon’s official media scale back Hezbollah coverage after Cabinet ban

Updated 12 March 2026
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Lebanon’s official media scale back Hezbollah coverage after Cabinet ban

  • Information Minister Paul Morcos instructs outlets to comply with government decision
  • Journalists, social media urged to avoid content that could provoke hate speech, incitement

BEIRUT: Lebanon has begun implementing a Cabinet decision taken earlier this month to ban Hezbollah’s security and military activities by scaling back coverage of the group on official media platforms.

The measure, which was described in political circles as a significant and bold step, came after decades during which news about the party and the speeches of its leaders were published verbatim and broadcast live through official media outlets, like the state-run National News Agency, TV station Tele Liban and Radio Lebanon.

“No one is imposing censorship,” an official source told Arab News.

“Rather, there is a commitment to the decisions of the state. It is no longer possible for a speech that attacks the Lebanese government and the state to be published through its official media outlets.”

Information Minister Paul Morcos issued a circular instructing directors of official media outlets to comply with the government’s decision to ban the broadcast of speeches or statements by Hezbollah Secretary-General Sheikh Naim Qassem and statements issued by the group’s armed wing, particularly when they contain criticism of the state.

Morcos also ordered that Hezbollah statements be handled in the same manner as those issued by other political parties, meaning they should not be published verbatim. He further instructed media outlets to avoid using the term “Islamic resistance,” except when it appears directly within Hezbollah statements.

The first manifestations of the decision were Tele Liban’s abstention from live broadcasting a speech by Qassem and a statement made on Tuesday by lawmaker Mohammed Raad, who heads the Hezbollah parliamentary bloc.

The group’s supporters described the move as an attempt “to restrict the resistance, Hezbollah and its leadership in the official media.”

Some argued on social media that preventing the use of terms like “resistance” or “holy warriors (Mujahedin)” and replacing them with expressions such as “Hezbollah” and “fighters” was “aimed at brainwashing and stripping the party of its resistance identity.”

During a Cabinet session on Thursday, Morcos raised the issue of content circulating on social media that incites murder and sectarian strife. This comes against the backdrop of the war that Hezbollah waged from Lebanon against Israel on March 2, without state approval, which led to a sharp division in Lebanese public opinion.

Morcos, who is also Cabinet spokesperson, said after the session that what was being published “exceeds the bounds of freedom of opinion, the press and expression.”

Prime Minister Nawaf Salam considered it to fall under the penal code, specifically regarding crimes that harm national unity, he said, and that “we are against strife in all its forms.”

Morcos also urged journalists, influencers and social media users to remain aware of the sensitivity of the current situation and to avoid content that could provoke strife, hate speech or incitement.

He acknowledged, however, that, according to a legal study, he has no authority over social media, even on media-related matters.

“The Ministry of Information does not exercise a guardianship role and lacks judicial police powers,” he said.

“These authorities rest with the public prosecution offices, which are overseen by the minister of justice and fall within the domain of criminal law and criminal prosecution.”

The ban was agreed during a Cabinet session on March 2, after Hezbollah launched six rockets from Lebanese territory toward northern Israel, the first such attack since the November 2024 ceasefire, prompting retaliatory strikes.

The Cabinet reaffirmed that “the decision of war and peace rests exclusively with the Lebanese state and its constitutional institutions,” and called on Hezbollah to hand over its weapons to the state while limiting its role to political activity within the legal and constitutional framework.