Mahmood Saleh Abbar Co, the authorized agent for Casio products in the Kingdom, recently opened a premium G-Shock showroom at Jeddah’s Red Sea Mall. The opening ceremony, on Oct. 26, was attended by Mahmoud Al-Jabsheh, general manager of timepiece division, Casio Middle East, a number of other high-level officials from the two companies, distributors and media persons.
Commenting on the new store, Al-Jabsheh said the latest outlet for Casio G-Shock watches in one of the biggest malls in Jeddah has been selected carefully to be “a point of communication with the customers” and is in line with the company’s strategy of finding new marketing channels to reflect the upscale status of G-Shock watches.
Ayman Tawfik, general manager of Casio at Abbar, said: “We are proud of the great relationship and distinguished strategic and fruitful partnership that links Casio Computer Co. with Mahmood Saleh Abbar Co, which has been for more than four decades.
“The new store will enhance the Casio business and strengthen customer loyalty toward Casio G-Shock brand and shock-resistant watches,” he added.
The showroom’s stylish and novel decor in terms of concept and design is indeed winning the admiration of visitors.
The new store is home to a vast range of Casio timepieces and technology products, including the G-Shock collection, the Baby-G, and others, which are popular around the world.
Mahmood Saleh Abbar Co. is involved in the import and distribution, wholesale and retail, of the complete range of Casio electronic products, including watches, clocks, calculators, musical instruments and cash registers, in Saudi Arabia.
Abbar launches new Casio G-Shock store in Jeddah
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Abbar launches new Casio G-Shock store in Jeddah
Schneider Electric launches academy in Saudi Arabia to build future-ready talent
Schneider Electric has announced the launch of the Energy Tech Academy Middle East and Africa in Saudi Arabia, a regional capability platform dedicated to skilling, upskilling, and knowledge sharing.
The launch comes at a critical moment as the Kingdom accelerates energy transition, industrial localization, and human capability development under Vision 2030. The academy reinforces the Kingdom’s leadership role in building future-ready talent while supporting industrial and energy transformation across the wider Middle East and Africa region.
The Energy Tech Academy Middle East and Africa is not a traditional training center; it is a regional platform translating Schneider Electric’s global energy technology expertise into applied capability for Saudi Arabia and the broader region. Anchored in Riyadh, the academy is designed to serve as a benchmark for skills development and enablement across the MEA.
The launch reflects Schneider Electric’s long-term commitment to investing in people and capabilities, and to supporting national priorities across energy, industry, and digital infrastructure.
Mohamed Shaheen, cluster president of Schneider Electric Saudi Arabia and Yemen, said: “This launch reflects our long-term commitment to Saudi Arabia and to building capability that lasts. After more than 40 years in the Kingdom, we continue to invest where impact matters most: in people. Launching the Energy Tech Academy Middle East and Africa from Riyadh underscores our belief that sustainable transformation is built on local capability and trusted partnerships.”
The academy directly supports Saudi Arabia’s focus on human capability development, localization, and Saudi-made outcomes by enabling the skills behind advanced energy systems, industrial automation, and digital infrastructure. Capabilities developed through the academy will support Saudi manufacturing, national projects, and resilient supply chains, while also strengthening regional industrial ecosystems.
“The Energy Tech Academy Middle East and Africa is designed to enable real outcomes,” said Walid Sheta, zone president for the MEA at Schneider Electric. “By equipping talent with future-ready skills across electrification, automation, and digital intelligence, we are strengthening Saudi and regional capability to design, operate, and lead the energy and industrial systems of the future.”
The launch event in Riyadh brought together senior government representatives, industry partners, customers, and Schneider Electric’s leadership, highlighting the importance of cross-sector collaboration in aligning education, skills development, and labor market needs.
Designed as a long-term platform, the Energy Tech Academy Middle East and Africa will continue to evolve through partnerships, programs, and continuous capability development, reinforcing Saudi Arabia’s role as a regional hub for skills, knowledge, and industrial enablement.
