LONDON: Facebook Inc. said on Tuesday it plans to remove detailed ad-targeting options that refer to “sensitive” topics, such as ads based on interactions with content around race, health, religious practices, political beliefs or sexual orientation.
The company, which recently changed its name to Meta and which makes the vast majority of its revenue through digital advertising, has been under intense scrutiny over its ad-targeting abilities and rules in recent years.
In a blog post, Facebook gave examples of targeting categories that would no longer be allowed on its platforms, such as “Lung cancer awareness,” “World Diabetes Day,” “LGBT culture,” “Jewish holidays” or political beliefs and social issues. It said the change would take place starting Jan. 19, 2022.
The company has been hit with criticisms around its micro-targeting capabilities, including over abuses such as advertisers discriminating against or targeting vulnerable groups. In 2019, it agreed to make changes to its ads platform as part of a settlement over housing discrimination issues.
“We’ve heard concerns from experts that targeting options like these could be used in ways that lead to negative experiences for people in underrepresented groups,” said Graham Mudd, the company’s vice president of product marketing for ads, in the post.
Its tailored ad abilities are used by wide-ranging advertisers, including political campaigns and social issue groups as well as businesses.
“The decision to remove these Detailed Targeting options was not easy and we know this change may negatively impact some businesses and organizations,” Mudd said in the post, adding some advertising partners were concerned they would not be able to use these adds to generate positive social change.
Advertisers on Facebook’s platforms can still target audiences by location, use their own customer lists, reach custom audiences who have engaged with their content and send ads to people with similar characteristics to those users.
The move marks a key shift for the company’s approach to social and political advertising, though it is not expected to have major financial implications. CEO Mark Zuckerberg estimated in 2019, for example, that politicians’ ads would make up less than 0.5 percent of Facebook’s 2020 revenue.
The issue of political advertising on social media platforms, including whether the content of politicians’ ads should be fact-checked, provoked much debate among the public, lawmakers and companies around the US presidential election.
Twitter Inc. in 2019 banned political ads altogether, but Facebook had previously said it would not limit how political advertisers reached potential voters.
Facebook, which now allows users to opt to see fewer ads related to topics like politics and alcohol, said on Tuesday it would early next year give people more controls over the ads they see, including ones about gambling and weight loss.
Facebook plans to remove thousands of sensitive ad-targeting options
https://arab.news/vddz8
Facebook plans to remove thousands of sensitive ad-targeting options
- Facebook plans to remove thousands of ad-targeting options that refer to “sensitive” topics, including race, health, religious practices, political beliefs or sexual orientation
Tucker Carlson claims he was detained at Israeli airport
DUBAI: Earlier this week, Tucker Carlson flew to Israel to interview US Ambassador to Israel Mike Huckabee, according to media reports.
Carlson, who reportedly refused to leave Tel Aviv’s Ben Gurion Airport complex, conducted the interview at the airport, after which he said he and his staff were detained and their passports were seized.
“Men who identified themselves as airport security took our passports, hauled our executive producer into a side room and then demanded to know what we spoke to Ambassador Huckabee about,” Carlson said in a statement to The New York Post.
However, Carlson’s claims have been contradicted by Huckabee and Israeli authorities.
Huckabee, a former Arkansas governor and Fox News host, said on social media platform X that “EVERYONE who comes in/out of Israel (every country for that matter) has passports checked & routinely asked security questions,” including himself, despite holding a diplomatic passport and visa.
Thanks @EFischberger for a more accurate report. EVERYONE who comes in/out of Israel (every country for that matter) has passports checked & routinely asked security questions. Even ME going in/out with Diplomatic Passport & Diplomatic Visa. https://t.co/UbblLiznMO
— Ambassador Mike Huckabee (@GovMikeHuckabee) February 18, 2026
The US Embassy in Israel also described the interaction as routine passport control procedures.
The Israel Airports Authority said in a statement that Carlson and his staff “were not detained, delayed, or interrogated.”
They were asked “a few routine questions, in accordance with standard procedures applied to many travelers,” and this conversation took place in a separate room within the VIP lounge to protect their privacy, the statement added.
“No unusual incident occurred, and the Israel Airports Authority firmly rejects any other claims.”
Israeli Airports Authority:
— Israel Foreign Ministry (@IsraelMFA) February 18, 2026
Contrary to the reports, Tucker Carlson and his entourage were not detained, delayed, or interrogated.
Mr. Carlson and his party were politely asked a few routine questions, in accordance with standard procedures applied to many travelers.
The…
Carlson has faced criticism in recent years over his commentary on Israel, with critics accusing him of amplifying narratives that are hostile to Israel and, at times, antisemitic. He has also questioned Israel’s treatment of Christian communities in the region.
After Fox News canceled his show in April 2023, he launched his own program, “The Tucker Carlson Show” in 2024.
The show has featured controversial figures, including Darryl Cooper, who has made statements widely condemned as Holocaust denial, and white nationalist commentator Nick Fuentes.
In his interview with Fuentes, Carlson labeled Huckabee a “Christian Zionist.”
Carlson has also criticized Huckabee for not doing enough to protect Christian interests in the region. In one video, he said: “Why not go ahead and talk to Christians and find out their side of the story? Why aren’t American Christian leaders like Mike Huckabee or Ted Cruz, people who invoke the Christian Bible to justify what they’re doing, why haven’t they done this?”
Huckabee responded to the video on X, writing: “Instead of talking ABOUT me, why don’t you come talk TO me? You seem to be generating a lot of heat about the Middle East. Why be afraid of the light?”
Carlson accepted the invitation, and their teams coordinated the interview, leading to his brief visit to Israel.
