DUBAI, United Arab Emirates: After 50 years, the European Tour is no more.
Starting in 2022, it will be rebranded as the DP World Tour in a deal that is set to double the total prize money — to more than $200 million.
European Tour chief executive Keith Pelley said the title change better reflects the global nature of the tour.
On the 2022 schedule, only 23 of the 47 events will be staged on European soil.
“In many way, it’s a misnomer,” Pelley said of the European Tour’s current title. “We are definitely a world tour.”
“We will always remember our heritage,” Pelley added, “and those who have gone before us who helped us shape our tour ... but we also rejoice in our global footprint.”
Pelley said there will be a minimum prize fund of $2 million for each tournament and prize money of “north of $200 million” for the season, compared to $104 million in 2021 and $70 million in 2020.
The deal is a huge boost to the finances of the European Tour which were badly hit by the coronavirus pandemic, which caused a shutdown of the tour for three months from March last year.
In a video message, four-time major champion Rory McIlroy said the deal was a “great news for global golf.”
Tommy Fleetwood, who was the Race to Dubai champion in 2017, said it provided “stability” and “excitement” to golfers on the tour.
DP World, a Dubai-based logistics company, has sponsored the season-ending event on the European Tour which has been held in Dubai since 2009 and called “The Race to Dubai.” It was previously the “Order of Merit.”
The European Tour was founded in 1972 but events have been increasingly held outside the continent in recent years, with many of the biggest now staged in the Middle East.
European Tour rebranded DP World Tour, doubling total prize fund to $200m+
https://arab.news/gweqv
European Tour rebranded DP World Tour, doubling total prize fund to $200m+
- DP World, a Dubai-based logistics company, has sponsored the season-ending event on the European Tour which has been held in Dubai since 2009 and called ‘The Race to Dubai’
- The European Tour was founded in 1972 but events have been increasingly held outside the continent in recent years, with many of the biggest now staged in the Middle East
National team representation framework introduced for Esports Nations Cup 2026
- Within their respective countries, partners will have the responsibility of building, representing their national esports teams on global stage
- Esports World Cup Foundation to establish ENC Development Fund to support long-term growth of nation-based ecosystems
RIYADH: The Esports World Cup Foundation has introduced the national team representation framework for the Esports Nations Cup 2026 — the global nation-based esports competition set to debut in Riyadh, Saudi Arabia, in November — by opening the application process for official National Team Partners.
The Esports Nations Cup introduces national team representation to the global esports calendar in a structured, recurring format. It complements the club-based Esports World Cup by enabling players to compete under their national flag and offering fans an opportunity to connect with elite esports through national identity.
National Team Partners will serve as the official national counterparts for the ENC 2026, within their respective countries and territories, with the responsibility of building and representing their national esports teams on the global stage. In partnership with the EWCF, they will coordinate team representation for the ENC, oversee and support national team coaches per game title, and coordinate with game partners and clubs within the ENC framework.
Beyond competition, National Team Partners will shape their national team identity through marketing, communications, and community engagement, and collaborate with creators, media, and public institutions to mobilize their local communities to build national fandom for their teams.
While National Team Partners are responsible for the organization and representation of national teams, the competitive integrity and player eligibility remain governed by ENC rules and game partner-aligned processes.
Each selected national team partner will nominate a national team manager who will serve as the public lead and primary representative of the national team. They will act as the primary contact between the EWCF and the local ecosystem team, supporting coordination, representation and activation at the country and territory level, and are formally confirmed by the EWCF.
To support the long-term growth of nation-based esports, the EWCF will establish the ENC Development Fund, committing at least $20 million annually, beginning with ENC 2026. The fund will support national team programs by covering travel and logistics for participation in the Esports Nations Cup, and by enabling promotional and fan-facing activities that build relevance, awareness, and engagement around national teams beyond the main competition, supported by the commercial, marketing, and operational capabilities required to deliver these activities consistently over time.
This includes support for training camps and boot camps with structured fan access, exhibition matches and showcase events, official watch parties, national team tours, and appearances at major gaming and sports events.
Further details on scope, eligibility, and implementation will be shared with selected National Team Partners as part of the onboarding process.
Ralf Reichert, CEO of the Esports World Cup Foundation, said: “The purpose of the Esports World Cup Foundation is to elevate esports and make it sustainable.
“The Esports Nations Cup is a natural next step in that journey. By opening this application process, we are inviting trusted National Team Partners to help define the framework for how countries and territories are represented in esports, with clear roles, aligned governance, and a system that works for players, game partners, and fans alike.”
Eligible applicants include esports organizations, clubs, agencies, nongovernmental organizations, national esports and sport federations and associations, recognized government-mandated entities, content creators, and experienced esports professionals with strong national ecosystem ties.
Applications are now open at esportsnationscup.com and will close on Jan. 31. Submissions will be reviewed through a multi-stage evaluation process, assessing governance standards, ecosystem standing, operational capability, community reach, and alignment with game partners’ requirements.
The first cohort of approved National Team Partners will be announced in early 2026.
The ENC will be held in Riyadh in November before moving to a rotating city model every two years.
