Yusuff Ali M.A., chairman of the Abu Dhabi-based Lulu Group, has been honored by the Indonesian government with the Prima Duta Award 2021, one of the highest honors in the country. The award is given to recognize contributions made in the economic and commercial sectors of Indonesia.
The prestigious award was recently presented by Indonesian President Joko Widodo to Ali at a ceremony held at Emirates Palace in Abu Dhabi, in recognition of the strategic investments made by Lulu Group in Indonesia. The investments have given a huge boost to the country’s economy and created employment opportunities for its citizens.
Also present on the occasion were Mohamed Lutfi, trade minister of Indonesia; Abdullah Al-Dhaheri, UAE ambassador to Indonesia; Hussain Bagis, Indonesian ambassador to the UAE; and other dignitaries.
The Lulu Group has a strong presence in the Indonesian retail sector. It has five hypermarkets across the country and plans to add 30 more, including in Bali, a top tourist destination. The first Lulu Hypermarket at Cakung in Jakarta was inaugurated by president Widodo in 2016.
Apart from retail, Lulu also sources and exports various Indonesian origin food and non-food products including garments, fruits, vegetables, fresh and frozen fish, pre-packed food products, handicrafts, fashion accessories and household items to various countries throughout the group’s retail stores.
The sourcing facilities in Indonesia partners with thousands of Indonesian farmers, fishermen, small-scale entrepreneurs, and medium and large-scale factories among others for this initiative. The group also exports rice, noodles, cookies, potato snacks, wafer biscuits and fish products under the Lulu brand from Indonesia to all the GCC countries.
“Proud and humbled to receive one of the top honors from Indonesia and I am very much thankful to the president and the government of Indonesia. This recognition would further encourage us to have a strong presence in the commercial sector of Indonesia,” said Ali, on receiving the award.
Top Indonesian honor for LuLu Group chairman
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Top Indonesian honor for LuLu Group chairman
LuLu marks Founding Day with ‘Made in Saudi’ campaign
The Ministry of Industry and Mineral Resources honored LuLu Hypermarket in recognition of its pivotal role as the exclusive retail partner of the “Najoud Bikhairna 2026” initiative, commending its continued efforts in supporting and empowering national industries while showcasing the quality and competitiveness of locally manufactured products.
The initiative, led by the ministry in partnership with the Saudi Export Development Authority, represented by the Made in Saudi program, stands as a pioneering model of public-private sector collaboration in activating community-driven initiatives with sustainable impact. Through this program, more than 280,000 Saudi-made products were distributed to 10,000 families across various regions of the Kingdom during the holy month of Ramadan, reinforcing the presence of national products and strengthening the values of social solidarity among individuals and institutions alike.
The ministry’s recognition of LuLu Hypermarket coincided with the official launch of its Saudi Founding Day celebrations at the Dharat Laban branch in Riyadh, marked by the unveiling of a comprehensive promotional campaign dedicated to Saudi-made products. On this occasion, a wide range of special offers was introduced on local products, available across all LuLu Hypermarket branches throughout the Kingdom.
The inauguration ceremony was attended by Mohammed bin Dayel, general supervisor of the Made in Saudi program at the Saudi Export Development Authority, and Mohamed Haris, director of LuLu Saudi Arabia, alongside members of LuLu’s executive management team. The event featured a ribbon-cutting ceremony to officially open the specially designed Founding Day gateway.
Following the inauguration, guests toured several dedicated zones and exhibitions highlighting national products. The tour commenced at the grocery and “Made in Saudi” consumer goods sections, showcasing the diversity and quality of local brands. It also included the “Made in Saudi” dates pavilion, presenting a premium selection of the finest locally sourced dates in celebration of one of the Kingdom’s most iconic national symbols.
The visit continued to the fruits and vegetables section under the theme “From Our Land,” featuring an exceptional assortment of Saudi agricultural products, reflecting the richness and excellence of the local agricultural sector. Guests also explored the LuLu private label corner, which features products exclusively manufactured within the Kingdom for LuLu, reaffirming the company’s commitment to supporting local manufacturing.
The tour concluded with a presentation of “Made in Saudi” products within the chilled and frozen categories, underscoring the rapid growth and qualitative advancement of the Kingdom’s food manufacturing sector, and further reinforcing the strong market position and competitiveness of Saudi products.
