Top Indonesian honor for LuLu Group chairman

The prestigious award was recently presented by Indonesian President Joko Widodo to Yusuff Ali M.A., chairman of Lulu Group.
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Updated 07 November 2021
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Top Indonesian honor for LuLu Group chairman

Yusuff Ali M.A., chairman of the Abu Dhabi-based Lulu Group, has been honored by the Indonesian government with the Prima Duta Award 2021, one of the highest honors in the country. The award is given to recognize contributions made in the economic and commercial sectors of Indonesia.
The prestigious award was recently presented by Indonesian President Joko Widodo to Ali at a ceremony held at Emirates Palace in Abu Dhabi, in recognition of the strategic investments made by Lulu Group in Indonesia. The investments have given a huge boost to the country’s economy and created employment opportunities for its citizens.
Also present on the occasion were Mohamed Lutfi, trade minister of Indonesia; Abdullah Al-Dhaheri, UAE ambassador to Indonesia; Hussain Bagis, Indonesian ambassador to the UAE; and other dignitaries.
The Lulu Group has a strong presence in the Indonesian retail sector. It has five hypermarkets across the country and plans to add 30 more, including in Bali, a top tourist destination. The first Lulu Hypermarket at Cakung in Jakarta was inaugurated by president Widodo in 2016.
Apart from retail, Lulu also sources and exports various Indonesian origin food and non-food products including garments, fruits, vegetables, fresh and frozen fish, pre-packed food products, handicrafts, fashion accessories and household items to various countries throughout the group’s retail stores.
The sourcing facilities in Indonesia partners with thousands of Indonesian farmers, fishermen, small-scale entrepreneurs, and medium and large-scale factories among others for this initiative. The group also exports rice, noodles, cookies, potato snacks, wafer biscuits and fish products under the Lulu brand from Indonesia to all the GCC countries.
“Proud and humbled to receive one of the top honors from Indonesia and I am very much thankful to the president and the government of Indonesia. This recognition would further encourage us to have a strong presence in the commercial sector of Indonesia,” said Ali, on receiving the award.


iCAUR V27 conquers city roads with new energy technology

Updated 23 February 2026
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iCAUR V27 conquers city roads with new energy technology

A media test drive event focused on premium on-road driving was held in Jeddah. On Feb. 5, iCAUR invited representatives from media outlets, including leading automotive outlet Motory, to take part in an in-depth driving experience featuring the all-round hybrid SUV V27 across urban roads and intercity highways.
Guests gathered at Jeddah’s premium landmark, Millionaire Restaurant, where the iCAUR Saudi Arabia team introduced the V27’s design philosophy and key technologies. Open discussions followed, helping members of the media gain a clearer understanding of iCAUR’s brand vision and the V27’s core strengths ahead of the test drive.
The test drive route covered urban roads in Jeddah as well as inter-city highways leading to King Abdullah Economic City, providing an ideal setting to evaluate the V27’s on-road performance across varied conditions. During long-distance highway driving, range and power remain key considerations, and the iCAUR V27 demonstrated solid on-road performance. As the brand’s first mass-production model equipped with the Golden REEV system, the V27 features a dedicated 1.5T range-extender engine with a thermal efficiency of 45.79 percent. It generates 3.71 kWh of electricity per liter of fuel and delivers a combined range of over 1,000 km, effectively addressing long-distance travel concerns.
On city streets with moderate traffic, the V27 impressed with its smooth and quiet ride. The electric motors deliver responsive, linear acceleration, with seamless start-stop performance that keeps driving relaxed even in traffic. Once on open intercity highways, pressing the accelerator fully unleashes 455 hp from the dual motors, propelling the SUV from zero to 100 km/h in about five seconds. Overtaking and lane changes feel effortless, with no hint of lag at any point.
Even more impressive, this five-meter-long SUV, with a chassis tuned by the internationally renowned racing team Prodive and equipped with an intelligent all-wheel drive system, maintained precise handling at high-speed corners. The steering felt responsive and refined, while the suspension offered solid support, completely defying the typical perception of large SUVs as cumbersome. “I didn’t expect such a large SUV to handle so nimbly — it was enjoyable to drive from start to finish,” one media guest remarked after the test drive. “The intelligent cockpit exceeded all expectations, making long-distance driving both comfortable and enjoyable!”
During the test drive, several media representatives praised the V27’s Stellar Cockpit. The 15.4-inch 3K HD touchscreen delivers crisp, detailed visuals, while the smart infotainment system powered by the 8155 chip ensures smooth operation comparable to a premium tablet, with seamless swiping and no lag. Meanwhile, a temperature-controlled armrest compartment, along with ventilated and heated seats precisely calibrated to the driver’s comfort, kept the driving experience enjoyable throughout the long-distance journey.
Previous test drives at Riyadh’s Edge of the World demonstrated the V27’s off-road capabilities under challenging conditions. The Jeddah media test drive, however, offered a first-hand experience of the V27’s impressive performance in city commuting and intercity highway scenarios. It not only overcomes the typical trade-off between power and range found in conventional new energy vehicles but also seamlessly combines intelligent technology with precise handling, meeting the key expectations of Saudi drivers for on-road performance.
As a model tailored for the Middle East market, the iCAUR V27 made its global debut in the UAE on Feb. 8, followed by a launch in Bahrain on Feb. 10. The arrival of the V27 is expected to bring fresh energy and new possibilities to the region’s premium new energy mobility segment.