JEDDAH: Saudi Arabia’s afforestation campaign has been given a boost with the signing of a deal to plant trees.
The Kingdom’s push to plant large swathes of forest and vegetation is part of its pledge to tackle carbon emissions.
On Thursday, the National Center for Vegetation Cover inked a memorandum of understanding with the Saudi Investment Recycling Co. to plant more trees in its facilities and cooperate on the implementation of the company’s afforestation projects.
Under the terms of the agreement, the center will provide support and guidance on afforestation, irrigation methods, water sources, the suitability of proposed sites to plant appropriate species, as well as identifying suitable plants for each region and the right time to plant them.
The center will also offer help with research and study programs related to afforestation.
Corporations, government bodies, and research centers throughout Saudi Arabia have been involved in launching a number of community-based afforestation schemes in response to an initiative led by Crown Prince Mohammed bin Salman to turn the desert green and rehabilitate 40 million hectares of land over the coming decades.
Separately, on Thursday, the Imam Abdulaziz bin Mohammed Royal Reserve Development Authority used drones to scatter acacia, wild sidr, clover, lavender, and psyllium seeds, among others.
And to celebrate the annual Oct. 14 Arab Environment Day, it also carried out a cleanup campaign in and around the Rawdat Khuraim Nature Reserve. The event took place in cooperation with the Environmental Green Horizons Society and with the participation of various government authorities.
The initiative aims to raise public awareness through environmental activities and events and promote volunteering.
In addition, it helps students to understand the importance of protecting the environment and increasing vegetation cover, while highlighting the environmental damage caused by waste, and the need for sustainability and social responsibility.
Saudi tree-planting deal boosts Kingdom’s afforestation drive
https://arab.news/458sd
Saudi tree-planting deal boosts Kingdom’s afforestation drive
- The National Center for Vegetation Cover inks a memorandum of understanding with the Saudi Investment Recycling Co
Jeddah masterclass explores power of sound in cinema with leading industry experts
- The event offered an intimate look into cinematic sound design, attracting aspiring filmmakers and composers eager to learn from one of the industry’s leading voices
JEDDAH: The Alliance Francaise of Jeddah, in collaboration with the French Consulate, recently hosted an exclusive masterclass on Sound and Cinema led by Fanny Lamothe, CEO of Cercle Rouge Productions, along with composers Fabien and Mike Kourtzer.
The event offered an intimate look into cinematic sound design, attracting aspiring filmmakers and composers eager to learn from one of the industry’s leading voices.
Cercle Rouge Productions has contributed to internationally acclaimed films such as “John Wick 4” and “Emilia Perez,” as well as notable Saudi productions including “Mandoob” by Ali Kalthami, “Al Zarfa” by Abdullah Majed, and “Sayfi” by Wael Abumansur.
Lamothe, who also heads the music department at Why Not Productions, oversees all aspects of sound in film — from composition and recording to editing, foley, and legal clearances — bringing extensive experience to both international and regional projects.
During the masterclass, Lamothe and the Kourtzers highlighted two key areas for participants: understanding the precise process of creating original music for a film and establishing clear communication between composers and directors to ensure a shared understanding of the film’s deeper meaning. “This allows us to express our own point of view and add an extra dimension to the story,” they said.
Discussing her approach to composing for films with strong cultural identities, Lamothe added: “It’s a process of back-and-forth with the director, along with many researches that allow us to immerse ourselves in the context and universe of the film and to perceive different cultural threads that resonate with it.
“Each city, for instance, has its own rhythm, its own sound. Music in itself is a universal language, and emotions can be transmitted to audiences worldwide when expressed with a clear artistic direction and a confident musical discourse.”
Fabien Kourtzer said: “Working with international directors broadens our perspective. What has particularly enriched our film scores from the Arab world is the ancient aspect of these civilizations, which is a powerful influence even when we work on films from other parts of the world.
Mike Kourtzer said: “The growth of Saudi cinema is explosive. It stems from a very strong desire among industry players to share stories that showcase this cultural heritage to the rest of the world. This dynamic will give birth to major works that will stand out on the global audiovisual landscape.”
Lamothe offered advice to young Saudi composers and filmmakers aiming to enter film scoring: “Seek to deeply understand the film you are working on and take the necessary time to achieve the best result.
“Start by understanding the director — what they want to express through communication and building a human relationship. Then, understand yourself and your musical identity. Your own point of view and artistic vision are what set you apart.”
Larry Lamartiniere, managing director of Alliance Francaise in Jeddah, highlighted the significance of the event. “It was an honor to host this masterclass on music and cinema with Cercle Rouge Productions. We organized it in partnership with the French Consulate of Jeddah as a closing event of a very intense and productive sequence for France at the Red Sea International Film Festival.
“This evening highlighted the vital role of sound in storytelling and celebrated the creative exchange between France and Saudi Arabia. Supporting such conversations not only strengthens our cultural ties but also nurtures the next generation of filmmakers and sound artists in the region,” he said.
With Saudi cinema experiencing rapid growth and a surge in international collaborations, events like this masterclass provide a platform for emerging talent to learn from industry leaders and shape the Kingdom’s filmmaking future.
All three confirmed their ongoing commitment, saying: “We have already worked on eight Saudi films, and these experiences have been more than enriching. We have had fantastic encounters, and we have a very strong desire for this adventure to continue.”










