NEW YORK: Facebook, in the aftermath of damning testimony that its platforms harm children, will be introducing several features including prompting teens to take a break using its photo sharing app Instagram, and “nudging” teens if they are repeatedly looking at the same content that’s not conducive to their well-being.
The Menlo Park, California-based Facebook is also planning to introduce new controls for adults of teens on an optional basis so that parents or guardians can supervise what their teens are doing online. These initiatives come after Facebook announced late last month that it was pausing work on its Instagram for Kids project. But critics say the plan lacks details and they are skeptical that the new features would be effective.
The new controls were outlined on Sunday by Nick Clegg, Facebook’s vice president for global affairs, who made the rounds on various Sunday news shows including CNN’s “State of the Union” and ABC’s “This Week with George Stephanopoulos” where he was grilled about Facebook’s use of algorithms as well as its role in spreading harmful misinformation ahead of the Jan. 6 Capitol riots.
“We are constantly iterating in order to improve our products,” Clegg told Dana Bash on “State of the Union” Sunday. “We cannot, with a wave of the wand, make everyone’s life perfect. What we can do is improve our products, so that our products are as safe and as enjoyable to use.”
Clegg said that Facebook has invested $13 billion over the past few years in making sure to keep the platform safe and that the company has 40,000 people working on these issues. And while Clegg said that Facebook has done its best to keep harmful content out of its platforms, he says he was open for more regulation and oversight.
“We need greater transparency,” he told CNN’s Bash. He noted that the systems that Facebook has in place should be held to account, if necessary, by regulation so that “people can match what our systems say they’re supposed to do from what actually happens.”
The flurry of interviews came after whistleblower Frances Haugen, a former data scientist with Facebook, went before Congress last week to accuse the social media platform of failing to make changes to Instagram after internal research showed apparent harm to some teens and of being dishonest in its public fight against hate and misinformation. Haugen’s accusations were supported by tens of thousands of pages of internal research documents she secretly copied before leaving her job in the company’s civic integrity unit.
Josh Golin, executive director of Fairplay, a watchdog for the children and media marketing industry, said that he doesn’t think introducing controls to help parents supervise teens would be effective since many teens set up secret accounts any way. He was also dubious about how effective nudging teens to take a break or move away from harmful content would be. He noted Facebook needs to show exactly how they would implement it and offer research that shows these tools are effective.
“There is tremendous reason to be skeptical,” he said. He added that regulators need to restrict what Facebook does with its algorithms.
He said he also believes that Facebook should cancel its Instagram project for kids.
When Clegg was grilled by both Bash and Stephanopoulos in separate interviews about the use of algorithms in amplifying misinformation ahead of Jan. 6 riots, he responded that if Facebook removed the algorithms people would see more, not less hate speech, and more, not less, misinformation.
Clegg told both hosts that the algorithms serve as “giant spam filters.”
Democratic Sen. Amy Klobuchar of Minnesota, who chairs the Senate Commerce Subcommittee on Competition Policy, Antitrust, and Consumer Rights, told Bash in a separate interview Sunday that it’s time to update children’s privacy laws and offer more transparency in the use of algorithms.
“I appreciate that he is willing to talk about things, but I believe the time for conversation is done,” said Klobuchar, referring to Clegg’s plan. “The time for action is now.”
Facebook unveils new controls for kids using its platforms
https://arab.news/bewxt
Facebook unveils new controls for kids using its platforms
Meta to charge Arab advertisers extra fee for reaching European audiences
- US tech giant told advertisers it will add fees ranging from 2 to 5 percent on image and video ads delivered on its platforms to offset digital service taxes
- Charges are determined by where the audience is located, not where the advertiser is based
LONDON: Meta will from July 1 impose location-based surcharges on advertisers targeting audiences in six European countries, a move that will directly affect Arab businesses that run campaigns across the continent.
The US tech giant announced it will add fees ranging from 2 to 5 percent on image and video ads delivered on its platforms, including Facebook, Instagram and WhatsApp, to offset digital service taxes imposed by individual governments.
Crucially, the charges are determined by where the audience is located, not where the advertiser is based.
That means Saudi, Emirati, Egyptian or other Arab companies paying to reach consumers in the UK, France or Italy will face the additional costs regardless of their own country’s tax arrangements with Meta.
Fees will apply at 2 percent for ads reaching UK audiences, 3 percent for France, Italy and Spain, and 5 percent for Austria and Turkiye.
“If you deliver $100 in ads to Italy, where there is a 3% location fee, you will be charged $100 (ad delivery), plus $3 (location fee), for $103 total,” the company wrote in an email to an advertiser initially reported by Bloomberg. “Note that any applicable VAT will be calculated on top of the total amount.”
The taxes have been introduced at different points, starting with France in 2019, though not the EU as a bloc.
Many tech companies report substantial sales in Europe and millions of users but pay minimal tax on profits. The goal is to claw back locally derived economic value, Bloomberg reported.
The move follows similar decisions by Google and Amazon, which have also begun passing European digital tax costs on to advertisers.
For Arab brands with growing European footprints, particularly in fashion, travel, hospitality and media, the new fees add another layer of cost to campaigns already subject to currency and targeting complexities.
Digital services taxes, levied as a percentage of revenues earned by major tech platforms in individual countries, have drawn criticism from Washington, which argues they unfairly target US companies.
Meta has been reached for comments.
