Saudia launches revamped SABB-Alfursan Mastercard Platinum credit card

Bashaar Al-Qunaibit, deputy managing director of retail banking and wealth management, SABB
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Updated 06 October 2021
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Saudia launches revamped SABB-Alfursan Mastercard Platinum credit card

Saudi Arabian Airlines, the Kingdom’s national carrier, has announced the launch of the revamped SABB-Alfursan Mastercard Platinum co-branded credit card in partnership with the Saudi British Bank.

The Alfursan co-branded card, which was previously available with Alawwal Bank has been revamped with strong market-leading benefits and features under the SABB credit card suite. The revamped proposition offers up to 25,000 Alfursan reward bonus miles to new customers. which is one of the best joining bonus offers in the Kingdom.

Commenting on the launch, Saudia VP Marketing and Product Management Essam Akhonbay said: “Saudia is committed to providing Alfursan members with a broad spectrum of travel products to deliver convenience, flexibility and value.

Through this partnership with SABB, guests have access to unmatched offers, making it even easier to plan memorable travel moments.”

Deputy Managing Director of Retail Banking and Wealth Management at SABB Bashaar Al-Qunaibit said: “SABB, with its enhanced scale and capabilities post-merger, is well-positioned to offer customers the best in market products aligned with their requirements. We are proud to partner with the Kingdom’s flagship carrier Saudia and Mastercard to bring this high-value, travel-focused credit card. This product launch is part of our strategy to provide the most comprehensive range of products across travel, digital, and other spend categories, with generously rewarding loyalty programs for our diverse set of customers.”

Maria Medvedeva, vice president and country business development lead, Saudi Arabia, Mastercard, added: “The past year has reinforced how important travel is to our connection with friends, family and our business communities. As we navigate a post-pandemic world, we are hopeful to witness how the travel sector is on the road to recovery as it responds to a transformed ecosystem in which consumers demand more innovation than ever before.”

We are committed to working with our partners to continue evolving and delivering innovative solutions to adapt to our consumers’ needs and offering them a simple, secure and rewarding payment experience.”


Schneider Electric to advance energy technology to power intelligence at Innovation Summit Middle East & Africa

Updated 01 March 2026
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Schneider Electric to advance energy technology to power intelligence at Innovation Summit Middle East & Africa

Schneider Electric, a global energy technology leader, has announced that the second edition of the Innovation Summit Middle East & Africa will be held in Abu Dhabi on April 28–29. 

The summit will bring together global energy and technology leaders as well as government officials to advance the regional shift toward energy intelligence, as data center growth, AI adoption, and national visions place unprecedented demands on energy systems.

Schneider Electric is advancing its energy technology ambitions with the integration of electrification, automation and digital intelligence, deployed across buildings, data centers, industrial applications and power grids to unlock the full value of energy, and ensure efficiency and sustainability for all.

This year’s summit arrives at a pivotal moment for the Middle East and Africa, as the region experiences exponential growth driven by national visions, giga-projects, and rapid expansion in AI, data centers, and digital infrastructure. 

Saudi Arabia stands out within this landscape as one of the most dynamic markets in terms of investment in digital infrastructure and sustainable energy. 

With global electricity demand projected to grow at a strong compound annual growth rate of 3.6% over the 2026–2030 period and global AI workloads projected to lead a 160% increase in data center power demand, the imperative for intelligent, sustainable energy solutions has never been more critical.

“Energy today is the foundation of national resilience and competitiveness. With electricity consumption in the Middle East and North Africa having tripled since 2000 and on course to grow at an incremental 3-4% every year to register a whopping 50% by 2035 – driven by surging cooling, desalination, and urbanization demands, the region is at an inflection point,” said Walid Sheta, Zone president, Middle East and Africa, Schneider Electric. 

“Innovation Summit Middle East & Africa underscores our dedication to accelerating energy technology innovation and powering energy intelligence throughout the region. This edition will emphasize our emergence as the trusted energy technology partner guiding the region’s next phase of transformation. " 

This year’s summit will highlight regional benchmarks from 80+ countries, from the 100% elimination of SF6 and Carbon footprint reduction for fruit producers in South Africa to the savings that EcoStruxure Power & Grid is enabling for the National Electricity Company, Senegal – ensuring recovery times of 3 minutes versus 3 hours earlier.

Blending high-impact programming and latest product launches that position Schneider Electric at the center of MEA's energy transition story, key agenda items include:

CEO Forum in partnership with Forbes Middle East: An exclusive C-suite initiative bringing together 100 business leaders to address strategic imperatives in energy intelligence.

Keynote and Thought Leadership sessions: Featuring executive speakers from industry-leading companies and insights from strategic partners, including Bain & Company.

Innovation Hub experience: Guided tours and live demonstrations, as well as tailored customer experiences of Schneider Electric’s most innovative and integrated energy technology solutions addressing critical challenges in energy efficiency, grid modernization, and digital infrastructure across a 3,000 square feet immersive space.

Stakeholder recognition: Schneider Electric’s dedicated partners will be honored with 20 Cluster awards and five Middle East and Africa awards across four categories – Growth Award, Efficiency Award, Innovation Award, and Sustainability Award, on Day 2 of the Summit. 

"Across the Gulf, energy intelligence is becoming the operational reality as public and private sector enterprises race to align with national visions for a decarbonized and sustainable future,” said Amel Chadli, president, Gulf Cluster at Schneider Electric.

“As one of the most local of global companies, Schneider Electric is empowering customers to move beyond electrification and implement AI‑driven, software‑defined energy systems that deliver efficiency, resilience, and sustainability at a national scale. This summit offers a roadmap of what’s next as we continue to redefine the relationship between energy and digital capability.”

With AI, cloud, and high-performance computing becoming foundational to national competitiveness, energy technologies today must evolve and become resilient, sustainable and scalable to meet modern intelligence demands. 

Schneider Electric's refreshed positioning as an energy technology partner reflects the company's approach to supporting the region's transformation. 

Schneider Electric’s Innovation Summit Middle East & Africa highlights real-world applications across key sectors, including utilities, data centers, commercial buildings, industrial facilities, and critical infrastructure — demonstrating how intelligent energy management enables operational excellence, resilience, and sustainability across the region's most vital projects.