Huawei Apps UP 2021: Three women trailblazing regional app development

A Huawei logo is displayed at a retail store in Beijing on May 23, 2019. (AFP)
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Updated 05 September 2021
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Huawei Apps UP 2021: Three women trailblazing regional app development

From e-commerce to healthcare and social impact, women leaders play a unique role and make key contributions, transforming industries by pursuing bold ideas that solve day-to-day problems. Huawei aims to encourage and support women as they create innovative technological applications and tools that enable social impact.
Huawei HMS App Innovation Contest (Apps UP) features eight categories, including the Tech Women’s Award, created to showcase the impactful work done by female app developers. Sept. 5 is the last date for entries to Apps UP 2021.
In the MENA region, a growing number of women are leading the creation of apps for the Huawei ecosystem, such as Amal Al-Saadi, a mobile architect consultant with OrangeJo and the co-founder and chief technology officer of VineTech — a mobile apps development house. Al-Saadi is also closely involved in the development of Aman, the community-built and privacy-oriented COVID-19 contact-tracing app used in Jordan.
Al-Saadi said that the regional app development industry is mostly populated by males, but believes that the tide is turning. “I believe that in time, we will see many more focused and passionate ladies emerging in the industry,” she said.
Huawei has supported the Aman app with considerable development assistance and a prominent listing in Huawei AppGallery, the default app marketplace on Huawei smart devices.

Huawei’s support has given us the opportunity to turn our app into a business.

Jacqueline Rogers, Founder of the My Pregnancy Journey app

Another regional female developer making waves on the Huawei platform is Nour Shammout, development team lead at Baaz, a new social platform based in Jordan. Shammout believes that gender diversity is essential for the software development industry in MENA to develop.
Jacqueline Rogers is the founder of the My Pregnancy Journey app. The app was one of three winners in the Social Impact category of the Apps UP 2020 competition and was developed by African women for African women. It aims to help address the lack of locally relevantcontent and assistance for expecting mothers during a very special time of their lives.
“Huawei’s support has given us the opportunity to turn our app into a business,” said Rogers. “I would definitely urge all aspiring tech entrepreneurs, especially women, to enter this competition for the wealth of direct and indirect rewards on offer. Winning the competition has jumpstarted the growth of our app!”


Schneider Electric launches academy in Saudi Arabia to build future-ready talent

Updated 04 February 2026
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Schneider Electric launches academy in Saudi Arabia to build future-ready talent

Schneider Electric has announced the launch of the Energy Tech Academy Middle East and Africa in Saudi Arabia, a regional capability platform dedicated to skilling, upskilling, and knowledge sharing.

The launch comes at a critical moment as the Kingdom accelerates energy transition, industrial localization, and human capability development under Vision 2030. The academy reinforces the Kingdom’s leadership role in building future-ready talent while supporting industrial and energy transformation across the wider Middle East and Africa region.

The Energy Tech Academy Middle East and Africa is not a traditional training center; it is a regional platform translating Schneider Electric’s global energy technology expertise into applied capability for Saudi Arabia and the broader region. Anchored in Riyadh, the academy is designed to serve as a benchmark for skills development and enablement across the MEA.

The launch reflects Schneider Electric’s long-term commitment to investing in people and capabilities, and to supporting national priorities across energy, industry, and digital infrastructure.

Mohamed Shaheen, cluster president of Schneider Electric Saudi Arabia and Yemen, said: “This launch reflects our long-term commitment to Saudi Arabia and to building capability that lasts. After more than 40 years in the Kingdom, we continue to invest where impact matters most: in people. Launching the Energy Tech Academy Middle East and Africa from Riyadh underscores our belief that sustainable transformation is built on local capability and trusted partnerships.”

The academy directly supports Saudi Arabia’s focus on human capability development, localization, and Saudi-made outcomes by enabling the skills behind advanced energy systems, industrial automation, and digital infrastructure. Capabilities developed through the academy will support Saudi manufacturing, national projects, and resilient supply chains, while also strengthening regional industrial ecosystems.

“The Energy Tech Academy Middle East and Africa is designed to enable real outcomes,” said Walid Sheta, zone president for the MEA at Schneider Electric. “By equipping talent with future-ready skills across electrification, automation, and digital intelligence, we are strengthening Saudi and regional capability to design, operate, and lead the energy and industrial systems of the future.”

The launch event in Riyadh brought together senior government representatives, industry partners, customers, and Schneider Electric’s leadership, highlighting the importance of cross-sector collaboration in aligning education, skills development, and labor market needs.

Designed as a long-term platform, the Energy Tech Academy Middle East and Africa will continue to evolve through partnerships, programs, and continuous capability development, reinforcing Saudi Arabia’s role as a regional hub for skills, knowledge, and industrial enablement.